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All Journal Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society
Wawan Ichwanudin
Universitas Sultan Ageng Tirtayasa Serang
Religion Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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BRAND SUSTAINABILITY STRATEGY DEVELOPMENT: THE ROLE OF SOCIAL MEDIA MARKETING AND MARKETING MANAGEMENT Zaenal Aripin; Wawan Ichwanudin; Ijang Faisal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

In the context of modern business that is increasingly intertwined with sustainability issues, the development of a brand sustainability strategy is becoming essential for companies that want to not only survive but also thrive. Social media marketing and marketing management are emerging as key forces in shaping sustainable brand identities, guiding organizations towards responsible business practices and empowering consumers. This research aims to explore the role of social media marketing and marketing management in the development of brand sustainability strategies. A key focus is on identifying how social media engagement and marketing management strategies can shape consumer perceptions of brands and lead to the implementation of sustainable business practices. This research uses a descriptive qualitative approach with data collection through in-depth interviews with marketing, brand management, and social media experts in organizations that have successfully integrated brand sustainability. Document analysis was also conducted to investigate the organization's social media campaigns, marketing materials, and sustainability reports. The results show that social media marketing plays an important role in conveying brand sustainability messages, creating consumer engagement, and building awareness of responsible business practices. Meanwhile, marketing management serves as a catalyst for integrating sustainability values in all aspects of an organization's marketing strategy and operations. Employee engagement and interdepartmental collaboration are key to the successful implementation of a brand's sustainability strategy.
EXPLORATION OF THE TRANSFORMATION OF GLOBAL STRATEGIC INDUSTRY TRADE NETWORKS: AN APPROACH TO UNDERSTANDING STRUCTURAL CHANGE AND ITS DETERMINING FACTORS Ijang Faisal; Wawan Ichwanudin; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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Abstract

Global trade has undergone significant transformation in recent decades, influenced by developments in information and communications technology (ICT), international trade policies, and shifts in global consumer preferences. Through this approach, research aims to understand how these factors interact with each other and shape the structure of global trade. Analysis shows that ICT developments have influenced global industrial structures by reshaping supply chains and facilitating the growth of e-commerce. On the other hand, international trade policies play an important role in shaping trade patterns and the geographic distribution of production, while shifts in global consumer preferences have changed the way companies operate and influenced their business strategies. By understanding the interactions between these factors, we can develop effective business strategies and government policies in managing structural changes in global trade networks to achieve sustainable and inclusive economic growth.  
THE EFFECT OF MARKETING DUALITY ON PERFORMANCE: USING A RESPONSE SURFACE APPROACH TO OVERCOME EMPIRICAL BARRIERS Zaenal Aripin; Wawan Ichwanudin; Ijang Faisal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

Marketing plays a crucial role in improving company performance. However, the relationship between marketing strategy and company performance is not always linear. The phenomenon known as the marketing duality effect shows the complexity in the interactions between marketing variables and company performance. To overcome the empirical obstacles associated with understanding duality effects, the response surface approach has been proposed as an effective analytical tool. This research aims to investigate the effects of marketing duality on firm performance and uses a response surface approach to overcome the related empirical obstacles. This study uses a qualitative descriptive analysis method to explore understanding of the effects of marketing duality and a quantitative response surface analysis method to model the relationship between marketing variables and company performance. The analysis shows that the duality effect of marketing has a significant impact on company performance, with interactions between marketing variables being complex and not always linear. By using a response surface approach, we can identify complex patterns in the relationships between marketing variables and company performance, and design more adaptive and responsive marketing strategies.
APPLICATION OF INDIVIDUAL COMPETITIVITY IN SALES FORCE MANAGEMENT: IMPLICATIONS AND STRATEGIES Zaenal Aripin; Nyoman Dwika Ayu Amrita; Wawan Ichwanudin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

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Abstract

In the competitive business era, individual competitiveness in sales force management has become an important focus for companies to achieve success. Developing effective strategies to implement individual competitiveness can have significant implications for a company's performance and position in the market. This research aims to investigate the implications of implementing individual competitiveness in sales force management and to identify effective strategies for increasing individual competitiveness in the sales environment. The research method used in this research is qualitative, by conducting an in-depth literature review to understand the basic concepts, implications and strategies for implementing individual competition in sales force management. The research results show that the application of individual competitiveness in sales force management has a significant impact on individual performance, company revenue growth, and position in the market. Implementation strategies such as intensive training, proper motivation, and effective performance management can help increase the individual competitiveness of sales employees and strengthen the company's position in the competitive market.
THE EFFECT OF MARKETING DUALITY ON PERFORMANCE: USING A RESPONSE SURFACE APPROACH TO OVERCOME EMPIRICAL BARRIERS Zaenal Aripin; Wawan Ichwanudin; Ijang Faisal
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 3 (2024): Jesocin - February
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing plays a crucial role in improving company performance. However, the relationship between marketing strategy and company performance is not always linear. The phenomenon known as the marketing duality effect shows the complexity in the interactions between marketing variables and company performance. To overcome the empirical obstacles associated with understanding duality effects, the response surface approach has been proposed as an effective analytical tool. This research aims to investigate the effects of marketing duality on firm performance and uses a response surface approach to overcome the related empirical obstacles. This study uses a qualitative descriptive analysis method to explore understanding of the effects of marketing duality and a quantitative response surface analysis method to model the relationship between marketing variables and company performance. The analysis shows that the duality effect of marketing has a significant impact on company performance, with interactions between marketing variables being complex and not always linear. By using a response surface approach, we can identify complex patterns in the relationships between marketing variables and company performance, and design more adaptive and responsive marketing strategies.
APPLICATION OF INDIVIDUAL COMPETITIVITY IN SALES FORCE MANAGEMENT: IMPLICATIONS AND STRATEGIES Zaenal Aripin; Nyoman Dwika Ayu Amrita; Wawan Ichwanudin
Journal of Jabar Economic Society Networking Forum Vol. 1 No. 4 (2024): Jesocin - March
Publisher : Organisasi Kreatif Indonesia Emas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the competitive business era, individual competitiveness in sales force management has become an important focus for companies to achieve success. Developing effective strategies to implement individual competitiveness can have significant implications for a company's performance and position in the market. This research aims to investigate the implications of implementing individual competitiveness in sales force management and to identify effective strategies for increasing individual competitiveness in the sales environment. The research method used in this research is qualitative, by conducting an in-depth literature review to understand the basic concepts, implications and strategies for implementing individual competition in sales force management. The research results show that the application of individual competitiveness in sales force management has a significant impact on individual performance, company revenue growth, and position in the market. Implementation strategies such as intensive training, proper motivation, and effective performance management can help increase the individual competitiveness of sales employees and strengthen the company's position in the competitive market.
Co-Authors Ijang Faisal Nyoman Dwika Ayu Amrita Zaenal Aripin