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All Journal Kriez Academy KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Journal of Community Empowerment
Ijang Faisal
Universitas Muhammadiyah Bandung
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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BRAND SUSTAINABILITY STRATEGY DEVELOPMENT: THE ROLE OF SOCIAL MEDIA MARKETING AND MARKETING MANAGEMENT Zaenal Aripin; Wawan Ichwanudin; Ijang Faisal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 1 (2023): Kriez Academy - December
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

In the context of modern business that is increasingly intertwined with sustainability issues, the development of a brand sustainability strategy is becoming essential for companies that want to not only survive but also thrive. Social media marketing and marketing management are emerging as key forces in shaping sustainable brand identities, guiding organizations towards responsible business practices and empowering consumers. This research aims to explore the role of social media marketing and marketing management in the development of brand sustainability strategies. A key focus is on identifying how social media engagement and marketing management strategies can shape consumer perceptions of brands and lead to the implementation of sustainable business practices. This research uses a descriptive qualitative approach with data collection through in-depth interviews with marketing, brand management, and social media experts in organizations that have successfully integrated brand sustainability. Document analysis was also conducted to investigate the organization's social media campaigns, marketing materials, and sustainability reports. The results show that social media marketing plays an important role in conveying brand sustainability messages, creating consumer engagement, and building awareness of responsible business practices. Meanwhile, marketing management serves as a catalyst for integrating sustainability values in all aspects of an organization's marketing strategy and operations. Employee engagement and interdepartmental collaboration are key to the successful implementation of a brand's sustainability strategy.
EXPLORATION OF THE TRANSFORMATION OF GLOBAL STRATEGIC INDUSTRY TRADE NETWORKS: AN APPROACH TO UNDERSTANDING STRUCTURAL CHANGE AND ITS DETERMINING FACTORS Ijang Faisal; Wawan Ichwanudin; Zaenal Aripin
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 4 (2024): Kisa Institute - March 2024
Publisher : PT. Kreatif Indonesia Satu

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Global trade has undergone significant transformation in recent decades, influenced by developments in information and communications technology (ICT), international trade policies, and shifts in global consumer preferences. Through this approach, research aims to understand how these factors interact with each other and shape the structure of global trade. Analysis shows that ICT developments have influenced global industrial structures by reshaping supply chains and facilitating the growth of e-commerce. On the other hand, international trade policies play an important role in shaping trade patterns and the geographic distribution of production, while shifts in global consumer preferences have changed the way companies operate and influenced their business strategies. By understanding the interactions between these factors, we can develop effective business strategies and government policies in managing structural changes in global trade networks to achieve sustainable and inclusive economic growth.  
GREEN TECHNOLOGY ADOPTION IN INDONESIAN INDUSTRIES: DRIVERS, CHALLENGES, AND PERFORMANCE IMPLICATIONS Herry Achmad Buchory; Uce Karna Suganda; Ijang Faisal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 11 (2024): KISA INSTITUE : October 2024
Publisher : PT. Kreatif Indonesia Satu

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Background: Indonesia faces environmental pressures from rapid industrialization. Green technology adoption offers solutions for reducing emissions and improving resource efficiency, yet adoption remains uneven across sectors. Aims: This study investigates drivers, barriers, and performance implications of green technology adoption in Indonesian industries. Research Method: A mixed-methods approach combined surveys of 198 firms across five sectors with 25 in-depth interviews. Data were analyzed using PLS-SEM and thematic analysis. Results and Conclusion: Regulatory pressure (β=0.38), customer demand (β=0.41), and cost benefits (β=0.35) drive adoption. Major barriers include high costs (71%), lack of expertise (64%), and insufficient support (59%). Adopters reported 26% emissions reduction, 32% energy efficiency gains, 23% water conservation, and 29% waste reduction. Comprehensive policies, incentives, and capacity building are needed to accelerate adoption. Contribution: This research provides empirical evidence on green technology adoption in developing economies, offering insights for policymakers and industry practitioners.
INNOVATION ADOPTION BARRIERS IN INDONESIAN MANUFACTURING SMALL AND MEDIUM ENTERPRISES Herry Achmad Buchory; Uce Karna Suganda; Ijang Faisal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 7 (2024): KISA INSTITUE : June 2024
Publisher : PT. Kreatif Indonesia Satu

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Background: Innovation adoption remains critical for manufacturing SME competitiveness, yet many Indonesian enterprises struggle to implement innovations despite recognizing their importance. Aims: This study identifies and analyzes primary barriers preventing Indonesian manufacturing SMEs from successfully adopting innovations. Research Method: Qualitative approach involving in-depth interviews with 32 manufacturing SME owners and managers across West Java representing diverse subsectors. Thematic analysis identified recurring barrier patterns. Results and Conclusion: Analysis reveals five major barrier categories: financial resource constraints (78%), technical knowledge gaps (65%), organizational risk aversion (58%), infrastructure limitations (52%), and regulatory complexity (43%). Barriers interact creating compound effects. Contribution: Research provides empirical evidence on innovation barriers in Indonesian manufacturing SME contexts, offering practical recommendations for targeted interventions.
SUPPLY CHAIN RESILIENCE AND BUSINESS CONTINUITY IN INDONESIAN MANUFACTURING SECTOR Nia Riana; Arif Budi Raharja; Ijang Faisal
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : July 2024
Publisher : PT. Kreatif Indonesia Satu

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Background: COVID-19 pandemic exposed vulnerabilities in global supply chains, prompting Indonesian manufacturers to reassess resilience strategies. Aims: This study examines supply chain resilience practices and their impact on business continuity in Indonesian manufacturing sector. Research Method: Mixed-methods approach combining surveys of 156 manufacturing companies with case studies of 12 high-resilience organizations across diverse industries. Results and Conclusion: Companies with diversified supplier bases, digital supply chain visibility, and flexible production capabilities demonstrated 64 percent faster disruption recovery. However, only 38 percent of surveyed companies implemented comprehensive resilience strategies. Supplier relationship quality and information sharing emerged as critical enablers. Contribution: Research provides framework for Indonesian manufacturers to enhance supply chain resilience through strategic supplier management, technology adoption, and contingency planning.  
SUSTAINABILITY PRACTICES AND COMPETITIVE ADVANTAGE IN INDONESIAN CONSUMER GOODS COMPANIES Ijang Faisal; Herry Achmad Buchory; Uce Karna Suganda
Journal of Economics, Accounting, Business, Management, Engineering and Society Vol. 1 No. 8 (2024): KISA INSTITUE : July 2024
Publisher : PT. Kreatif Indonesia Satu

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Background: Environmental concerns and stakeholder pressures drive Indonesian consumer goods companies to adopt sustainability practices, yet implementation varies substantially across organizations. Aims: This study examines sustainability practice adoption and its relationship with competitive advantage in Indonesian consumer goods sector. Research Method: Mixed-methods research combining survey of 142 consumer goods companies with case studies of 10 sustainability leaders across food, beverage, personal care, and household products categories. Results and Conclusion: Companies implementing comprehensive sustainability strategies demonstrate 27 percent stronger brand reputation, 23 percent improved customer loyalty, and 31 percent better investor attractiveness compared to minimal adopters. However, only 34 percent of companies integrate sustainability into core strategy. Green product development, waste reduction, and sustainable sourcing emerge as most impactful practices. Contribution: Research provides framework for Indonesian consumer goods companies to develop sustainability strategies generating competitive advantages while addressing environmental and social responsibilities.
PROGRAM LITERASI ISLAMI BERKELANJUTAN UNTUK ANAK USIA DINI MELALUI PELATIHAN BERCERITA PADA ORANG TUA SISWA DAN PENGUATAN PERPUSTAKAAN DI TK KARYA CENDIKIA Hernawati Hernawati; Dewi Mulyani; Imas Kurniasih; Muhtadin Muhtadin; Ijang Faisal; Sheila Sheila; Muhammad Wahyudin
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.35400

Abstract

ABSTRAKPengembangan literasi Islami pada anak usia dini memerlukan kolaborasi antara sekolah dan keluarga. Namun, hasil observasi awal di TK Karya Cendikia, Bandung, menunjukkan beberapa tantangan, yaitu terbatasnya koleksi buku Islami, rendahnya pemanfaatan fasilitas perpustakaan, serta keterampilan orang tua dalam bercerita yang masih kurang. Kondisi ini menghambat tumbuhnya budaya literasi Islami berkelanjutan pada anak. Program pengabdian masyarakat ini dirancang untuk mengatasi permasalahan tersebut melalui pelatihan bercerita bagi orang tua dan penguatan perpustakaan sekolah. Metode pelaksanaan meliputi: (1) lokakarya interaktif dan pendampingan bagi orang tua untuk meningkatkan keterampilan bercerita; (2) perbaikan fasilitas perpustakaan melalui penataan ruang, penambahan koleksi buku Islami sesuai usia anak, serta penerapan katalog digital sederhana; dan (3) monitoring serta evaluasi keterlibatan anak dalam kegiatan literasi. Hasil kegiatan menunjukkan peningkatan kompetensi orang tua dalam bercerita secara kreatif, meningkatnya minat anak dalam mengakses perpustakaan, serta bertambahnya ketertarikan anak membaca buku bertema Islami. Selain itu, perpustakaan menjadi lebih ramah anak dan berfungsi optimal sebagai pusat kegiatan literasi.Program ini menegaskan pentingnya integrasi peran orang tua dengan dukungan kelembagaan sekolah dalam menumbuhkan literasi Islami anak usia dini.Kata kunci: Literasi Islami; Anak Usia Dini; Pelatihan Bercerita; Perpustakaan Sekolah; Pemberdayaan Orang Tua. ABSTRACTThe development of Islamic literacy in early childhood requires collaboration between schools and families. However, preliminary observations at TK Karya Cendikia, Bandung, showed several challenges: limited Islamic book collections, underutilized library facilities, and insufficient parental skills in storytelling. These conditions hinder the growth of sustainable Islamic literacy among children. This community service program was designed to address these issues by implementing storytelling training for parents and strengthening the school library. The methods included: (1) interactive workshops and mentoring sessions for parents to enhance storytelling techniques; (2) improvement of library facilities through spatial arrangement, enrichment of age-appropriate Islamic book collections, and the introduction of a simple digital catalog; and (3) monitoring and evaluation of children’s engagement in literacy activities.The results demonstrated increased parental competence in creative storytelling, greater enthusiasm among children in accessing the library, and heightened interest in reading Islamic-themed books. Furthermore, the library environment became more child-friendly and functional, supporting continuous literacy practices at school. This program highlights the importance of integrating parental involvement with institutional support in fostering early Islamic literacy. Keywords: Islamic Literacy; Early Childhood Education; Storytelling Training; School Library; Parental Involvement.
Co-Authors Arif Budi Raharja Dewi Mulyani Hernawati Hernawati Herry Achmad Buchory Imas Kurniasih Muhammad Wahyudin Muhtadin Muhtadin Nia Riana Sheila Sheila Uce Karna Suganda Wawan Ichwanudin Zaenal Aripin