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All Journal Sainteks Jurnal Abdimas Bina Bangsa
Syamsudin Syamsudin
Universitas Muhammadiyah A.R. Fachruddin
Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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STRATEGI PEMASARAN PRODUK KRUPUK IKAN PADA UMKM SINAR MUTIARA DI DESA KARANG SERANG, KABUPATEN TANGERANG Abu Naim; Helmas Septiyo Hadi; Agus Hermawan; Maman Supriyatman; Rahman Soesilo; Syamsudin Syamsudin; Zulfi Al Aziz; Siti Maesaroh
Jurnal Abdimas Bina Bangsa Vol. 4 No. 2 (2023): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v4i2.826

Abstract

The development of micro, small and medium enterprises (MSMEs) plays an important role in driving local economic growth. In the midst of increasingly fierce business competition, effective marketing strategies are key to the success of MSMEs in marketing their products. This research aims to identify and analyse marketing strategies that can differentiate the fish crackers products of Sinar Mutiara MSMEs in Karang Serang Village, Tangerang Regency. This community service uses a qualitative approach by conducting in-depth interviews with the owner of Sinar Mutiara MSME and surveying local consumers to understand their preferences and perceptions of fish crackers. In addition, local market data and competitor information were also collected to provide a comprehensive understanding of the business environment. The PKM (Service to the communnity) results show that Sinar Mutiara MSME has several competitive advantages that can be used as a foothold for marketing strategies. Firstly, the use of high-quality fish raw materials gives an edge to the flavour of their fish crackers. Second, innovation in flavour variations and attractive packaging can attract consumers to try the products. Third, the focus on sustainability and support for local fishermen provides added value for consumers who care about socially and environmentally responsible business practices.            Recommended marketing strategies for Sinar Mutiara MSMEs include strengthening branding by maintaining product quality and designing attractive packaging. In addition, social media presence and participation in local culinary events can increase product visibility. Customer loyalty programmes and collaboration with restaurants or stalls around the area are also proposed to increase customer loyalty and expand market share
PENYEDIAAN SARANA DAN PRASARANA PEMERIKSAAN KESEHATAN YANG ERGONOMIS PADA KEGIATAN RAPAT KERJA PDM DI UNIVERSITAS MUHAMMADIYAH A.R FACHRUDDIN Suryo Sulistyo; Yogi Priyo Istiyono; Soerahman Soerahman; La Ode Akbar Rasydy; Syamsudin Syamsudin; Roby Candra; Nuriyatul Fhatonah; Anni Rohimah
Jurnal Abdimas Bina Bangsa Vol. 5 No. 1 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i1.990

Abstract

The inauguration activities of regional administrators and PDM Muhammadiyah work meetings are activities that are held every five years, on this occasion these activities were carried out at Muhammadiyah A.R Fachruddin University. For this reason, Muhammadiyah A.R Fachruddin University held a free inspection program at this event because it was necessary, according to the program plan the health examination does not provide adequate facilities and infrastructure, for this reason we are providing community service by converting the classroom closest to the activity into an examination room by adding chairs and tables for examinations and a medical team and medicines as well as an ergonomic hospital bed. . The aim of this research is to determine facilities and infrastructure as well as an ergonomic layout that will be used as a guide for similar activities in emergency situations and conditions. The methods used in this research are location observation and interviews as well as assessments from users of facilities and infrastructure regarding comfort, safety, health and effectiveness
Analisis Efektivitas Penggunaan Forklift Menggunakan Metode Overall Equipment Effectiveness (OEE) di PT. LG Electronics Indonesia Ahmad Ripai; Suryo Sulistyo; Syamsudin Syamsudin; Rahmat Saputra; Eko Hadi Sucipto
Sainteks Vol. 23 No. 2 (2026): Oktober
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/sainteks.v23i2.31285

Abstract

PT. LG Electronics Indonesia merupakan perusahaan manufaktur elektronik yang terus berupaya meningkatkan efisiensi operasional, salah satunya melalui penerapan Lean Manufacturing. Salah satu fasilitas pendukung yang berperan penting dalam kelancaran proses produksi adalah forklift yang digunakan untuk mengangkut bahan baku, produk setengah jadi, dan produk jadi. Namun, operasional forklift masih sering mengalami downtime yang berdampak pada menurunnya efektivitas aktivitas material handling. Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan forklift menggunakan metode Overall Equipment Effectiveness (OEE), mengidentifikasi faktor-faktor yang memengaruhi efektivitas operasional, serta memberikan usulan perbaikan berdasarkan hasil analisis. Metode OEE mengukur efektivitas peralatan melalui tiga komponen utama, yaitu Availability, Performance, dan Quality. Data yang digunakan merupakan data operasional forklift selama periode November 2023 hingga Oktober 2024. Hasil penelitian menunjukkan bahwa nilai rata-rata Availability sebesar 87,45%, Performance sebesar 80,00%, dan Quality sebesar 97,78%, sehingga diperoleh nilai rata-rata OEE sebesar 68,41%. Nilai tersebut masih berada di bawah standar world class sebesar 85%, yang menunjukkan bahwa efektivitas operasional forklift belum optimal. Rendahnya nilai OEE terutama disebabkan oleh tingginya downtime, khususnya akibat kerusakan pada komponen rem dan powertrain, yang mengurangi waktu operasi efektif forklift. Oleh karena itu, perusahaan disarankan untuk meningkatkan pelaksanaan preventive maintenance secara terjadwal, melakukan inspeksi berkala terhadap komponen kritis, meningkatkan kompetensi operator, mengoptimalkan rute pengangkutan dan tata letak gudang, serta mempertimbangkan penggantian forklift yang sudah tidak efisien. Penerapan langkah-langkah tersebut diharapkan dapat menurunkan downtime, meningkatkan efektivitas operasional forklift, dan mendukung produktivitas perusahaan.
Co-Authors Abu Naim Agus Hermawan Ahmad Ripai Anni Rohimah Eko Hadi Sucipto Helmas Septiyo Hadi Maman Supriyatman Nuriyatul Fhatonah Rahmat Saputra Rasydy, La Ode Akbar Roby Candra Siti Maesaroh Soerahman Soesilo, Rahman Suryo Sulistyo Yogi Priyo Istiyono Zulfi Al Aziz