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All Journal Journal of Industrial Engineering Management Alfuad: Jurnal Sosial Keagamaan Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Bahariandi Aji Prasetyo
Universitas Putera Batam
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Social Sciences Other

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Alfateema Business Communication Strategy in Increasing Consumer Loyalty Renita Kurnia; Bahariandi Aji Prasetyo; Novrizon Marzal
Alfuad: Jurnal Sosial Keagamaan Vol 7, No 2 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v7i2.10891

Abstract

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.
LIFE JACKET DESIGN AS SELF PROTECTION FOR TRADITIONAL FISHERMAN Citra Indah Asmarawati; Bahariandi Aji Prasetyo
Journal of Industrial Engineering Management Vol 8, No 3 (2023): Journal of Industrial Engineering and Management Vol 8 No 3
Publisher : Center for Study and Journal Management FTI UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33536/jiem.v8i3.1774

Abstract

One of the personal protective equipment that fishermen must have is a life jacket. The existing life jackets basically comply with government regulations such as being brightly colored, able to float and have a whistle. However, the price of life jackets is considered relatively expensive, so fishermen often choose not to use or buy used life jackets. Materials for life jackets such as Neoprene, Nylon, and Polyester have varying characteristics and are adapted to the environment in which they are used. Implementation of RFID technology in life jackets increases identification efficiency and safety management in waters. The yellow color of the life jacket improves visibility in the water, especially in low light. The dimensions of the life jacket are informed by anthropometric studies, with an innovative design that allows development when needed. Assembly design efficiency shortened assembly time from 13201 to 5110 minutes through design improvements.
Pembinaan Penggunaan Aplikasi Permodelan dan Simulasi Pada UMKM Handcarft Untuk Meningkatkan Produktifitas Citra Indah Asmarawati; Elva Susanti; Tukino Tukino; Bahariandi Aji Prasetyo; Elsya Tarigan Paskaria Loyda Tarigan; Anggia Arista
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8078

Abstract

Batam City has a strategic geographical location close to several developed and developing countries. In the current era of information technology, it is hoped that business actors, especially micro, small and medium enterprises (MSMEs) can utilize digital media to market both new and old products to ensure business continuity. The sustainability of SMEs is important because the SME sector is the largest producer of GDP and employment. The simulation approach begins with the creation of a realistic system model. A model must be able to show how the various components in a system interact to truly describe the behavior of the system. After the model is created, it is converted into a computer program so that it can be simulated. During the mentoring period, the service team continued to monitor and evaluate the development of Handcraft MSMEs. They provide useful feedback and suggestions to improve the use of modeling and simulation applications and the productivity of MSMEs. Apart from that, the service team also helps in overcoming technical obstacles or problems that may arise during application implementation. The results of the evaluation are used as a basis for compiling recommendations and guidelines for the use of modeling and simulation applications in MSME Handcraft more broadly.
Co-Authors Anggia Arista Citra Indah Asmarawati Elsya Tarigan Paskaria Loyda Tarigan Elva Susanti Novrizon Marzal Renita Kurnia tukino, tukino