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Alfateema Business Communication Strategy in Increasing Consumer Loyalty Renita Kurnia; Bahariandi Aji Prasetyo; Novrizon Marzal
Alfuad: Jurnal Sosial Keagamaan Vol 7, No 2 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v7i2.10891

Abstract

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.
LIFE JACKET DESIGN AS SELF PROTECTION FOR TRADITIONAL FISHERMAN Citra Indah Asmarawati; Bahariandi Aji Prasetyo
Journal of Industrial Engineering Management Vol 8, No 3 (2023): Journal of Industrial Engineering and Management Vol 8 No 3
Publisher : Center for Study and Journal Management FTI UMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33536/jiem.v8i3.1774

Abstract

One of the personal protective equipment that fishermen must have is a life jacket. The existing life jackets basically comply with government regulations such as being brightly colored, able to float and have a whistle. However, the price of life jackets is considered relatively expensive, so fishermen often choose not to use or buy used life jackets. Materials for life jackets such as Neoprene, Nylon, and Polyester have varying characteristics and are adapted to the environment in which they are used. Implementation of RFID technology in life jackets increases identification efficiency and safety management in waters. The yellow color of the life jacket improves visibility in the water, especially in low light. The dimensions of the life jacket are informed by anthropometric studies, with an innovative design that allows development when needed. Assembly design efficiency shortened assembly time from 13201 to 5110 minutes through design improvements.
Pembinaan Penggunaan Aplikasi Permodelan dan Simulasi Pada UMKM Handcarft Untuk Meningkatkan Produktifitas Citra Indah Asmarawati; Elva Susanti; Tukino Tukino; Bahariandi Aji Prasetyo; Elsya Tarigan Paskaria Loyda Tarigan; Anggia Arista
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8078

Abstract

Batam City has a strategic geographical location close to several developed and developing countries. In the current era of information technology, it is hoped that business actors, especially micro, small and medium enterprises (MSMEs) can utilize digital media to market both new and old products to ensure business continuity. The sustainability of SMEs is important because the SME sector is the largest producer of GDP and employment. The simulation approach begins with the creation of a realistic system model. A model must be able to show how the various components in a system interact to truly describe the behavior of the system. After the model is created, it is converted into a computer program so that it can be simulated. During the mentoring period, the service team continued to monitor and evaluate the development of Handcraft MSMEs. They provide useful feedback and suggestions to improve the use of modeling and simulation applications and the productivity of MSMEs. Apart from that, the service team also helps in overcoming technical obstacles or problems that may arise during application implementation. The results of the evaluation are used as a basis for compiling recommendations and guidelines for the use of modeling and simulation applications in MSME Handcraft more broadly.
PENINGKATAN KESADARAN MASYARAKAT TERHADAP BUDAYA KESELAMATAN DAN KESEHATAN LINGKUNGAN DI BATU AJI BATAM Arsyad Sumantika; Bahariandi Aji Prasetyo; Elsya Paskaria Loyda Tarigan; Hendy Rinaldy; Agi Zulin. H; Sri Zetli
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.526

Abstract

The objective of this community service activity was to enhance public awareness and understanding of the significance of implementing occupational health and safety (OHS) practices in residential and domestic settings. The program was conducted in Batu Aji Residential Area, Batam City, from January to April 2026, targeting local residents and household heads. The implementation method employed a participatory approach through field observations, door-to-door socialization, direct counseling, interactive discussions, and the distribution of educational packages to the community. The observation results indicated that public awareness regarding environmental safety practices remained relatively low, particularly in terms of unsafe electrical installations, inadequate household waste management, and limited concern for environmental cleanliness. Following the implementation of the program, the community demonstrated improved understanding of safe electricity usage, the importance of maintaining environmental cleanliness, proper household waste management, and simple accident prevention measures within the household environment. The door-to-door socialization method was considered effective in enhancing communication and encouraging active community participation. This activity is expected to serve as an initial step toward fostering a sustainable
Alfateema Business Communication Strategy in Increasing Consumer Loyalty Renita Kurnia; Bahariandi Aji Prasetyo; Novrizon Marzal
Alfuad: Jurnal Sosial Keagamaan Vol. 7 No. 2 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v7i2.10891

Abstract

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.
ANALISIS PENGENDALIAN PRODUKSI DAN PERSEDIAAN PRODUK MIE PADA UKM MIE GAJAH MADA Esrawati Esrawati; Bahariandi Aji Prasetyo
Computer Science and Industrial Engineering Vol 14 No 01 (2026): Comasie Vol 14 No 1
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/comasiejournal.v14i01.11079

Abstract

UKM Mie Gajah Mada is a small and medium enterprise located in Kavling Bintang, Batam. The company grapples with major production management challenges, as scheduling relies heavily on managerial intuition rather than data, often resulting in inventory depletion. To address this, the study employs Weighted Moving Average (WMA) and Double Exponential Smoothing (DES) to project product demand. The research aims to establish an optimal inventory control system by selecting the best forecasting technique and applying Economic Order Quantity (EOQ), Safety Stock, and Reorder Point (ROP) models. Findings reveal that the 5-period WMA is the most accurate approach according to MAD, MSE, and MAPE indicators. With demand forecasted to fluctuate between 12,815.3 and 2,598 units from April to July, these calculations offer a systematic guide for raw material procurement, helping the firm mitigate the risks of both excess inventory and stock shortages
PENGABDIAN KEPADA MASYARAKAT DALAM PENGELOLAAN DAN PEMILIHAN SAMPAH DI BATU AJI BATAM Arsyad Sumantika; Ganda Sirait; Bahariandi Aji Prasetyo; Elsya Paskaria Lodya Tarigan
PUAN INDONESIA Vol. 7 No. 2 (2026): Jurnal Puan Indonesia Vol 7 No 2 januari 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v7i2.466

Abstract

This community service program was implemented with the main objective of implementing an effective and sustainable waste management and sorting system in Batam City. The methods used in implementing this program include a participatory approach through a series of focus group discussions, waste sorting training, and the establishment of a community-based waste management system in the pilot village, namely Batu Aji Village. As demonstrated by the fact that the majority of residents are now actively sorting waste at the household level, the primary outcomes of this community service program demonstrate a notable improvement in community awareness and waste sorting skills. The amount of mixed garbage in the intervention region has decreased because to the organic-inorganic sorting system's adoption, which has also helped to lower the amount of waste that ends up in landfills. The community's economy benefits from this scheme as well, as waste banks and recycling initiatives generate more revenue. Keywords— Waste Management, Sorting, Community, Batam