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All Journal Alfuad: Jurnal Sosial Keagamaan
Novrizon Marzal
Universitas Islam Negeri Mahmud Yunus Batusangkar
Religion Humanities Education Social Sciences

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Alfateema Business Communication Strategy in Increasing Consumer Loyalty Renita Kurnia; Bahariandi Aji Prasetyo; Novrizon Marzal
Alfuad: Jurnal Sosial Keagamaan Vol 7, No 2 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v7i2.10891

Abstract

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.
Alfateema Business Communication Strategy in Increasing Consumer Loyalty Renita Kurnia; Bahariandi Aji Prasetyo; Novrizon Marzal
Alfuad: Jurnal Sosial Keagamaan Vol. 7 No. 2 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v7i2.10891

Abstract

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.
Literature Review: A Historical Study of Digital Media Da'wah Research as A Religious Movement Novrizon Marzal; Erni Haryanti
Alfuad: Jurnal Sosial Keagamaan Vol. 9 No. 2 (2025)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v9i2.16068

Abstract

Digital da'wah has become one of the important phenomena in the world of Islamic da'wah in the modern era. This article explores trends in digital da'wah research in Indonesia through a historical approach, using the garuda.kemdikbud.go.id database for the period 2019-2024. The results of the study show a significant increase in the number of articles discussing digital da'wah, especially during the COVID-19 pandemic, which forced a transition from conventional da'wah to digital platforms. Social media such as TikTok and Instagram, as well as podcast formats, have become popular tools for spreading Islamic values, especially among the millennial generation. This study also highlights challenges such as competition with non-religious content and limited digital literacy among da'wah practitioners. However, the opportunities for digital da'wah are vast, enabling personalized messaging and a wide audience reach. With technological advancements like augmented reality (AR) and virtual reality (VR), the future of digital da'wah is expected to be even brighter. This article makes an important contribution to understanding the transformation of digital da'wah and paves the way for further research.
Co-Authors Bahariandi Aji Prasetyo Erni Haryanti Renita Kurnia