Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Alfuad: Jurnal Sosial Keagamaan Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Renita Kurnia
Universitas Putera Batam
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Alfateema Business Communication Strategy in Increasing Consumer Loyalty Renita Kurnia; Bahariandi Aji Prasetyo; Novrizon Marzal
Alfuad: Jurnal Sosial Keagamaan Vol 7, No 2 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v7i2.10891

Abstract

Online business requires business communication that is useful for persuading potential consumers while making existing consumers loyal. One of the UMKM brands that uses business communication is Alfateema. The purpose of this research is to determine Alfateema's business communication strategy for increasing consumer loyalty. This research uses a qualitative descriptive method by collecting data through observation, interviews, and literature studies. The data analysis technique uses source triangulation. This research uses elements of communication, 7C business communication principles, and consumer loyalty characteristics. Alfateema builds relationships with consumers and increases loyalty through effective communication that the company owns across various platforms. The business employs communication principles such as completeness, conciseness, courtesy, and consideration to achieve this, as revealed by the results of the research. Then the business communication carried out by Alfateema produces a positive reputation so that consumers turn into loyal customers and faithfully use Alfateema products by making repeat buyers, recommending to others, and demonstrating immunity to the full competition.
Overview Terhadap Faktor Yang Mempengaruhi Implementasi Pengembangan Pariwisata Di Kepulauan Anambas Etika Khairina; Renita Kurnia; Diki Zukriadi; M. Andika Surya Lebang; Padrisan Jamba
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8113

Abstract

This research aims to analyze the factors that influence the implementation of tourism development in the Anambas Islands to increase the number of tourist visits. The research method is descriptive qualitative, primary data sources are interviews and observations. Secondary resources are reviews of relevant literature and documentation from the Anambas Cultural Tourism Office. The data analysis technique is Triangulation. Factors influencing implementation can be seen from the theory developed by Van Metter and Van Horn, namely policy standards and targets, resources, communication, characteristics of implementing agents, and social, political, and economic conditions. The regulations governing Anambas Islands tourism are included in the National Tourism Destination (DPN) development plan through the 2010-2025 National Tourism Development Master Plan (RIPPARNAS), which is directed at tourism development which is difficult to achieve policy program targets, this is because in the regulations There are no Standard Operating Procedures available in tourism development itself, so that SOPs in regulations become one of the influential obstacles. Then, synergy between the government and the community is needed in implementing the tourism development of the Anambas Islands.
Pemanfaatan Media Relations PT Universal Karya Mandiri Dalam Meningkatkan Citra Perusahaan Aisyiah Indah Permata; Sholihul Abidin; Renita Kurnia
Prosiding Vol 5 (2023): SNISTEK
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/psnistek.v5i.8131

Abstract

The purpose of this research is to find out how PT Universal Karya Mandiri utilizes its media relations to improve the company's image. In the digital era, media relations have evolved with the existence of social media, online platforms, and faster access to information. This research method is skinative with the research data source is secondary data sources. Data collection through observation and documentation, the results showed that several forms of media utilization carried out by PT Universal Karya Mandiri were press ghathering, press lunch and entertain, sponsorship, and annual events. So that PT Universal Karya Mandiri can improve the company's good image.
Co-Authors Aisyiah Indah Permata Bahariandi Aji Prasetyo Diki Zukriadi Etika Khairina M. Andika Surya Lebang Novrizon Marzal Padrisan Jamba Sholihul Abidin