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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat West Science Journal Economic and Entrepreneurship
Sabda Imanirubiarko
Universitas Pradita
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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The Influence of Digital Education Factors and Online Business Innovation on the Economic Independence of People in Yogyakarta Region Loso Judijanto; Sabda Imanirubiarko
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.393

Abstract

This research investigates the influence of digital education factors and online business innovation on community economic independence in the Special Region of Yogyakarta. A quantitative analysis was conducted using a sample of 193 participants, exploring the relationships between digital education, online business innovation, and economic independence. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling with Partial Least Squares (SEM-PLS) were employed to analyze the data. The results revealed significant and positive relationships between digital education factors and both online business innovation and economic independence. Online business innovation was also found to positively influence economic independence. The study provides valuable insights for policymakers, educators, and community stakeholders, emphasizing the importance of investing in digital education initiatives and fostering innovative online business practices to enhance community economic independence.
PELATIHAN STRATEGI PEMASARAN BERBASIS CUSTOMER RELATIONSHIP MANAGEMENT (CRM) Hilma Farhani; Muhammad Arya Dirgantara; Wira Pramana Putra; Intan Puspita Rini; Sabda Imanirubiarko; Rully Arifiansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40294

Abstract

Pentingnya Customer Relationship Management (CRM) dalam meningkatkan daya saing pelaku usaha, khususnya UMKM, menjadi latar belakang kegiatan pelatihan ini. Melalui pendekatan partisipatif, pelatihan dilaksanakan secara daring dengan peserta dari berbagai latar belakang. Pelatihan mencakup penyampaian teori dasar, diskusi interaktif, dan studi kasus yang relevan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta, yang ditunjukkan melalui peningkatan skor post-test dari 55% menjadi 85%. Pelatihan ini tidak hanya memberikan wawasan teoritis tetapi juga solusi praktis untuk mengatasi tantangan implementasi CRM, seperti keterbatasan teknologi. Kegiatan ini berkontribusi dalam membekali peserta dengan pengetahuan yang lebih baik untuk meningkatkan daya saing usaha mereka di era digital. Kesimpulan menunjukkan bahwa penguatan kapasitas di bidang CRM dapat mendukung pertumbuhan bisnis peserta sekaligus memberikan dampak positif bagi ekonomi lokal.
Co-Authors Hilma Farhani Intan Puspita Rini Loso Judijanto Muhammad Arya Dirgantara Rully Arifiansyah Wira Pramana Putra