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Gender Discrimination by Female Journalists Against Companies in the Media Firda Aulia Miftahul Zanah; Suprihatin; E. Rizky Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 (2023): DIGICOM : Jurnal Komunikasi dan Media Vol. 3 No. 4 Oktober 2023
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v3i4.597

Abstract

Reseacrh aims to find findings from the forms of discrimination experienced by female journalists by media companies in Surabaya. The research subjects consisted of four media in Surabaya, namely Suara Surabaya, Ngopibareng.id, Jawa Pos, and Jawa Pos Televisi. This study aims to determine the discrimination committed by editors in the media Suara Surabaya, Ngopibareng.id, Jawa Pos, and Jawa Pos Televisi (JTV) against their female journalists. In addition to knowing the perspective of the editor-in-chief on gender in the world of work and the media industry. Through explorative qualitative research methods, researchers seek data from various sources. The results of this study indicate that there are still many media in Surabaya that have not fully fulfilled the rights of female journalists. At the Jawa Pos Office there are lactation room facilities as well as a refrigerator to store breast milk (ASI). Meanwhile in Suara Surabaya, the communication pattern formed by the chief editor towards female journalists is different from that of male journalists. Other findings also concern the workload experienced by female journalists from Ngopibareng.id and Jawa Pos Televisi (JTV). Based on research showing that the media in Surabaya, only one that has a good perspective on gender, namely Jawa Pos. Meanwhile, the editors-in-chief of Suara Surabaya, Ngopibareng.id and Jawa Pos Televisi (JTV) still don't have a good perspective on gender.
Representasi Komunikasi Interpersonal Orang Tua dan Anak dalam Film Animasi "Inside Out" Karya Pete Docter Emerald, Ananda Mirza; E. Rizky Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 3 (2024): Edisi Juli 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i3.820

Abstract

Emotions are normal reactions that occur in humans. Emotional is closely related to the expression of feelings. Emotional is a trait that exists because of emotions. In general, emotions are states that cannot be controlled. Emotional feelings are a condition that can affect daily life. However, emotional reactions are something that can also be controlled. One of the studio houses from the United States, Pixar Animation Studios, wants to try to understand more about how emotions can be formed from an early age through animated films. This research analyzes the representation of interpersonal communication between parents and children in the animated film "Inside Out". This research uses Ferdinand De Saussure's semiotic analysis model by analyzing through two stages of marking, namely denotation and connotation. The collection process is carried out by watching the animated films directly and also taking references from third parties. The results of this research show that there are problems that make interpersonal communication between parents and children in the animated film "Inside Out" not run well because the child cannot express emotions and feelings, parents feel guilty towards their children, and this animated film is one a tool that can be used as a learning medium.
Strategi Komunikasi Pemasaran Cooler City Rungkut Madya Dalam Meningkatkan Penjualan Felisitas Cornelia Adelina; Riesta Ayu Oktarina; E. Rizky Wulandari
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.877

Abstract

This research focuses on the phenomenon of a business entity operating in the ice cream & beverage sector called Cooler City Rungkut Madya. The background to this research is because the ice cream & beverage business in the last few years has been very fast and there are many enthusiasts and many brands have emerged in this business. In this research, researchers see how Cooler City Rungkut Madya faces challenges in maintaining and increasing sales. This research uses qualitative methods with descriptive research type. The results of this research are that Cooler City Rungkut Madya has implemented 4 marketing mix strategy indicators but has not maximized marketing online or through social media.
Digital Visual Branding : Membangun Tata Kelola Manajemen Digital Branding Desa Gisik Cemandi Gina Amara Amodia; Sahrul Rizkyanto; Hanan Salsabila; Triyoga Agung Laksana; Jokhanan Kristiyono; Aulia Afniar Rahmawati; E. Rizky Wulandari
Prapanca : Jurnal Abdimas Vol. 4 No. 2 (2024): Prapanca : Jurnal Abdimas
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/prapanca.v4i2.889

Abstract

Gisik Cemandi Sedati refers to an area or village in East Java, Indonesia, which is known for its tourism potential, especially related to beaches and sea-related activities. This area has the potential for natural tourism, especially beach tourism, because it is located on the northern coast of Java. The people of Gisik Cemandi Village generally work as salt farmers, fishermen, and small traders. Most of the population has not made full use of digital technology, especially in the context of tourism marketing and promotion. This research focuses on the implementation of digital branding for Gisik Cemandi Village, Sedati, Sidoarjo through the Abdimas (Community Service) program by Stikosa-AWS. This service began with the lack of digital exposure in Gisik Cemandi Village, which has significant tourism potential. The main goal is to increase the visibility and branding of the village through digital strategies, so that it can attract more tourists and improve the local economy. The methods used include SWOT analysis to identify strengths, weaknesses, opportunities, and threats in village digital marketing. Furthermore, a digital content strategy involving websites, social media, and online campaigns was developed. The Abdimas Stikosa-AWS program also involves training villagers in managing digital content. The results of this program include a significant increase in online traffic to the village's digital platform, increased interaction on social media, and an increase in the number of tourist visits. This research confirms that the implementation of digital branding through the Abdimas program can be effective in increasing the visibility and attractiveness of village tourism.