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All Journal juremi: jurnal riset ekonomi Jurnal Pengabdian Masyarakat
Wanda Yulia Utami
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Economics, Econometrics & Finance Other

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PENGARUH HARGA, PENILAIAN PRODUK, DAN CASHBACK TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE (Studi Kasus Mahasiswa Universitas Islam Syekh-Yusuf Tangerang) Wanda Yulia Utami
Juremi: Jurnal Riset Ekonomi Vol. 3 No. 6: Mei 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v3i6.8944

Abstract

This study aims to determine the effect of Price (X1), Product Valuation (X2), and Cashback (X3) on purchase decisions (Y) on the shopee marketplace. This research was conducted with quantitative research methods with survey methods, namely research that focuses on testing hypotheses with statistical method analysis too and producing generalizable conclusions. The sample in this study was Sheikh-Yusuf Islamic University students as consumers of the Shopee marketplace totaling 100 people. The sample of respondents in this study used a causal associative approach method with a purposive sampling procedure. While the sampling method of this study uses the Slovin formula. Data analysis techniques with validity tests, reliability tests, classical assumption tests, multiple correlation analysis, simple correlation analysis, multiple linear regression analysis, and hypothesis tests. The calculation process uses SPSS 25. The test results show that Price has a positive and significant effect on purchase decisions by 75.9%, Product Valuation has a positive and significant effect on purchase decisions by 75.1%, and Cashback has a positive and significant effect on purchase decisions by 67.2% in the marketplace Shopee. And price, product valuation, and cashback together have a positive and significant effect on purchasing decisions by 83.6%. A factor that greatly influences purchasing decisions on the shopee marketplace is product assessment
PELATIHAN PEMBUATAN PEMPEK BERBAHAN DASAR IKAN BANDENG DALAM UPAYA MENINGKATKAN USAHA MIKRO KECIL MENENGAH (UKM) PADA MASYARAKAT DESA MAUK BARAT, KABUPATEN TANGERANG. Qadarsi, Juwita Qadarsi; Fauzi, Aziz; Laras Annisa Ulfitri Nedi; Nadia, Aisha; Wanda Yulia Utami; Muhamad Fadli; Nabila Shifa Septiani; Dewi Larasati
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5256

Abstract

ABSTRACT The Community Service Program (KKK) in Mauk Barat Village aims to improve the community's economy through the empowerment of the micro, small, and medium enterprises (MSMEs) sector. One of the main programs implemented is training on making pempek innovated with milkfish as the main ingredient, which is a local natural resource. This program is designed to utilize the potential of milkfish as a raw material for high-nutrition and high-market-value products, while also enhancing the community's skills in fish processing. The steps taken by the team involve three stages: Socialization, Practice & Packaging, and Marketing Education. Socialization involves raising awareness of the importance of entrepreneurship to improve the economy. Practice & Packaging includes training on making pempek from milkfish and packaging it into a highly marketable product. Marketing education teaches how to sell both online and offline. The training is conducted using a participatory method, actively involving the community in every stage, from planning to implementation. As a result of the training, participants successfully applied the skills they acquired in independently producing milkfish pempek, guided by experienced instructors, and the community began to develop home-based businesses, which led to increased economic income. This program contributes to improving the village economy through the development of MSMEs based on local potential." Keywords: Economic empowerment, Pempek milkfish, MSMEs, Mauk Barat Village
PELATIHAN PEMBUATAN PEMPEK BERBAHAN DASAR IKAN BANDENG DALAM UPAYA MENINGKATKAN USAHA MIKRO KECIL MENENGAH (UKM) PADA MASYARAKAT DESA MAUK BARAT, KABUPATEN TANGERANG. Qadarsi, Juwita Qadarsi; Fauzi, Aziz; Laras Annisa Ulfitri Nedi; Nadia, Aisha; Wanda Yulia Utami; Muhamad Fadli; Nabila Shifa Septiani; Dewi Larasati
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5256

Abstract

ABSTRACT The Community Service Program (KKK) in Mauk Barat Village aims to improve the community's economy through the empowerment of the micro, small, and medium enterprises (MSMEs) sector. One of the main programs implemented is training on making pempek innovated with milkfish as the main ingredient, which is a local natural resource. This program is designed to utilize the potential of milkfish as a raw material for high-nutrition and high-market-value products, while also enhancing the community's skills in fish processing. The steps taken by the team involve three stages: Socialization, Practice & Packaging, and Marketing Education. Socialization involves raising awareness of the importance of entrepreneurship to improve the economy. Practice & Packaging includes training on making pempek from milkfish and packaging it into a highly marketable product. Marketing education teaches how to sell both online and offline. The training is conducted using a participatory method, actively involving the community in every stage, from planning to implementation. As a result of the training, participants successfully applied the skills they acquired in independently producing milkfish pempek, guided by experienced instructors, and the community began to develop home-based businesses, which led to increased economic income. This program contributes to improving the village economy through the development of MSMEs based on local potential." Keywords: Economic empowerment, Pempek milkfish, MSMEs, Mauk Barat Village
Co-Authors Dewi Larasati Fauzi, Aziz Laras Annisa Ulfitri Nedi Nabila Shifa Septiani Nadia, Aisha Qadarsi, Juwita Qadarsi Raden Mohamad Herdian Bhakti