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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis MANAJEMEN Jurnal Pengabdian Masyarakat
Laras Annisa Ulfitri Nedi
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Computer Science & IT Economics, Econometrics & Finance Other

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PELATIHAN PEMBUATAN PEMPEK BERBAHAN DASAR IKAN BANDENG DALAM UPAYA MENINGKATKAN USAHA MIKRO KECIL MENENGAH (UKM) PADA MASYARAKAT DESA MAUK BARAT, KABUPATEN TANGERANG. Qadarsi, Juwita Qadarsi; Fauzi, Aziz; Laras Annisa Ulfitri Nedi; Nadia, Aisha; Wanda Yulia Utami; Muhamad Fadli; Nabila Shifa Septiani; Dewi Larasati
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5256

Abstract

ABSTRACT The Community Service Program (KKK) in Mauk Barat Village aims to improve the community's economy through the empowerment of the micro, small, and medium enterprises (MSMEs) sector. One of the main programs implemented is training on making pempek innovated with milkfish as the main ingredient, which is a local natural resource. This program is designed to utilize the potential of milkfish as a raw material for high-nutrition and high-market-value products, while also enhancing the community's skills in fish processing. The steps taken by the team involve three stages: Socialization, Practice & Packaging, and Marketing Education. Socialization involves raising awareness of the importance of entrepreneurship to improve the economy. Practice & Packaging includes training on making pempek from milkfish and packaging it into a highly marketable product. Marketing education teaches how to sell both online and offline. The training is conducted using a participatory method, actively involving the community in every stage, from planning to implementation. As a result of the training, participants successfully applied the skills they acquired in independently producing milkfish pempek, guided by experienced instructors, and the community began to develop home-based businesses, which led to increased economic income. This program contributes to improving the village economy through the development of MSMEs based on local potential." Keywords: Economic empowerment, Pempek milkfish, MSMEs, Mauk Barat Village
MENGATASI BULLYING DI SEKOLAH DASAR: UPAYA KOLABORATIF UNTUK MEWUJUDKAN LINGKUNGAN BELAJAR YANG AMAN DAN NYAMAN Nadia, Aisha; Laras Annisa Ulfitri Nedi; Juwita Qadarsi; Khilda Shopia; Heni Cahya Ramdani; Djamaludin
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5643

Abstract

Bullying atau perundungan merupakan masalah serius yang kerap terjadi di lingkungan sekolah dasar dan berdampak buruk bagi perkembangan anak. Dampaknya tidak hanya merugikan korban secara fisik dan mental, tetapi juga mengganggu proses belajar mengajar serta menciptakan iklim sekolah yang tidak sehat. Artikel pengabdian kepada masyarakat ini memaparkan upaya kolaboratif antara akademisi, guru, dan mahasiswa peserta kuliah kerja kemasyarakatan dalam menangani bullying di sekolah dasar. Program ini mencakup sosialisasi, pelatihan, dan pendampingan untuk meningkatkan kesadaran, pemahaman, dan keterampilan dalam pencegahan dan penanganan bullying.
Faktor Pendorong Fear Of Missing Out (Fomo) dalam Keputusan Pembelian pada Saat Flash Sale Tanggal Kembar di E-Commerce Shopee Alwi Shihab; Hani Hasanah; Laras Annisa Ulfitri Nedi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/st70zq23

Abstract

The development of digital technology has driven significant changes in consumer behavior, particularly through e-commerce platforms like Shopee. One effective marketing strategy for attracting consumers is the Flash Sale program on double-dates, which creates a sense of rush and urgency in making purchases. This phenomenon is closely related to the emergence of the Fear of Missing Out (FOMO), which is consumers' fear of missing out on an attractive offer or desired product. This study aims to determine the influence of FOMO and Flash Sale drivers on consumer purchasing decisions on Shopee. The approach used was quantitative, with a survey method using a questionnaire to 130 respondents who are active Shopee users in Tangerang City. Data were analyzed using the Partial Least Square (PLS) technique through SmartPLS 3.0 software, focusing on the influence of each variable on purchasing decisions. The results showed that both FOMO and Flash Sale have a positive and significant influence on purchasing decisions. This means that the stronger the fear of missing out felt by consumers, and the more attractive the Flash Sale promotion offered, the greater the likelihood of consumers making a purchase. These findings contribute to the development of more effective digital marketing strategies and provide insight into the dynamics of consumer behavior in the e-commerce era
PELATIHAN PEMBUATAN PEMPEK BERBAHAN DASAR IKAN BANDENG DALAM UPAYA MENINGKATKAN USAHA MIKRO KECIL MENENGAH (UKM) PADA MASYARAKAT DESA MAUK BARAT, KABUPATEN TANGERANG. Qadarsi, Juwita Qadarsi; Fauzi, Aziz; Laras Annisa Ulfitri Nedi; Nadia, Aisha; Wanda Yulia Utami; Muhamad Fadli; Nabila Shifa Septiani; Dewi Larasati
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5256

Abstract

ABSTRACT The Community Service Program (KKK) in Mauk Barat Village aims to improve the community's economy through the empowerment of the micro, small, and medium enterprises (MSMEs) sector. One of the main programs implemented is training on making pempek innovated with milkfish as the main ingredient, which is a local natural resource. This program is designed to utilize the potential of milkfish as a raw material for high-nutrition and high-market-value products, while also enhancing the community's skills in fish processing. The steps taken by the team involve three stages: Socialization, Practice & Packaging, and Marketing Education. Socialization involves raising awareness of the importance of entrepreneurship to improve the economy. Practice & Packaging includes training on making pempek from milkfish and packaging it into a highly marketable product. Marketing education teaches how to sell both online and offline. The training is conducted using a participatory method, actively involving the community in every stage, from planning to implementation. As a result of the training, participants successfully applied the skills they acquired in independently producing milkfish pempek, guided by experienced instructors, and the community began to develop home-based businesses, which led to increased economic income. This program contributes to improving the village economy through the development of MSMEs based on local potential." Keywords: Economic empowerment, Pempek milkfish, MSMEs, Mauk Barat Village
MENGATASI BULLYING DI SEKOLAH DASAR: UPAYA KOLABORATIF UNTUK MEWUJUDKAN LINGKUNGAN BELAJAR YANG AMAN DAN NYAMAN Nadia, Aisha; Laras Annisa Ulfitri Nedi; Juwita Qadarsi; Khilda Shopia; Heni Cahya Ramdani; Djamaludin
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5643

Abstract

Bullying atau perundungan merupakan masalah serius yang kerap terjadi di lingkungan sekolah dasar dan berdampak buruk bagi perkembangan anak. Dampaknya tidak hanya merugikan korban secara fisik dan mental, tetapi juga mengganggu proses belajar mengajar serta menciptakan iklim sekolah yang tidak sehat. Artikel pengabdian kepada masyarakat ini memaparkan upaya kolaboratif antara akademisi, guru, dan mahasiswa peserta kuliah kerja kemasyarakatan dalam menangani bullying di sekolah dasar. Program ini mencakup sosialisasi, pelatihan, dan pendampingan untuk meningkatkan kesadaran, pemahaman, dan keterampilan dalam pencegahan dan penanganan bullying.
PENGARUH KECERDASAN BUATAN DAN KEPUASAN PELANGGAN DALAM REKOMENDASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE Rizma Adelia; Hani Hasanah; Laras Annisa Ulfitri Nedi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ezkr9069

Abstract

This study aims to analyze the influence of Artificial Intelligence (AI) and customer satisfaction in product recommendation systems on consumer purchasing decisions in e-commerce platforms.. This research employs a quantitative approach with purposive sampling, involving 160 respondents who have experienced AI-based product recommendations in e-commerce. Data were collected through online questionnaires and analyzed using smartpls 3. The results reveal that artificial intelligence significantly influences purchasing decisions on a partial basis. Likewise, customer satisfaction also shows a positive and significant effect. Simultaneously, both artificial intelligence and customer satisfaction have a significant impact on consumer purchasing decisions. These findings provide valuable implications for e-commerce platforms to develop more accurate, relevant, and user-centered recommendation systems.
Strategi Pemasaran Digital untuk Merek Smartphone Mewah: Tinjauan Literatur Sistematis Khasan Safik; Hani Hasanah; Laras Annisa Ulfitri Nedi
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3078

Abstract

The development of digital technology has driven major changes in global marketing strategies, particularly in the luxury smartphone industry, where competition is not only based on technological features but also on brand image and exclusivity. This study aims to systematically analyse various digital marketing strategies implemented by luxury smartphone brands using a Systematic Literature Review (SLR) approach. In this study, researchers identified, evaluated, and synthesised 70 related articles, which were filtered into 15 main articles based on inclusion and exclusion criteria between 2020 and 2025. The analysis results indicate that digital marketing strategies such as influencer marketing, search engine optimisation (SEO), visual content on social media, and the use of augmented reality (AR) and virtual reality (VR) technology have proven effective in increasing brand awareness, customer loyalty, and sales conversions. However, the research also reveals the main challenges faced by companies in maintaining exclusivity and premium experiences through digital channels that are mass-market and open in nature. The study recommends that luxury smartphone brands integrate data-driven personalisation approaches and build strong, authentic brand narratives across various digital platforms to maintain their competitive position in the premium segment. The practical implications of this research can serve as a reference for marketers and decision-makers.
Co-Authors Alwi Shihab Dewi Larasati Djamaludin Fauzi, Aziz Hani Hasanah Juwita Qadarsi Khasan Safik Khilda Shopia Nabila Shifa Septiani Nadia, Aisha Qadarsi, Juwita Qadarsi Raden Mohamad Herdian Bhakti Ramdani, Heni Cahya Rizma Adelia Wanda Yulia Utami