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All Journal MANAJEMEN Jurnal Pengabdian Masyarakat Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Laras Annisa Ulfitri Nedi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PELATIHAN PEMBUATAN PEMPEK BERBAHAN DASAR IKAN BANDENG DALAM UPAYA MENINGKATKAN USAHA MIKRO KECIL MENENGAH (UKM) PADA MASYARAKAT DESA MAUK BARAT, KABUPATEN TANGERANG. Qadarsi, Juwita Qadarsi; Fauzi, Aziz; Laras Annisa Ulfitri Nedi; Nadia, Aisha; Wanda Yulia Utami; Muhamad Fadli; Nabila Shifa Septiani; Dewi Larasati
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5256

Abstract

ABSTRACT The Community Service Program (KKK) in Mauk Barat Village aims to improve the community's economy through the empowerment of the micro, small, and medium enterprises (MSMEs) sector. One of the main programs implemented is training on making pempek innovated with milkfish as the main ingredient, which is a local natural resource. This program is designed to utilize the potential of milkfish as a raw material for high-nutrition and high-market-value products, while also enhancing the community's skills in fish processing. The steps taken by the team involve three stages: Socialization, Practice & Packaging, and Marketing Education. Socialization involves raising awareness of the importance of entrepreneurship to improve the economy. Practice & Packaging includes training on making pempek from milkfish and packaging it into a highly marketable product. Marketing education teaches how to sell both online and offline. The training is conducted using a participatory method, actively involving the community in every stage, from planning to implementation. As a result of the training, participants successfully applied the skills they acquired in independently producing milkfish pempek, guided by experienced instructors, and the community began to develop home-based businesses, which led to increased economic income. This program contributes to improving the village economy through the development of MSMEs based on local potential." Keywords: Economic empowerment, Pempek milkfish, MSMEs, Mauk Barat Village
MENGATASI BULLYING DI SEKOLAH DASAR: UPAYA KOLABORATIF UNTUK MEWUJUDKAN LINGKUNGAN BELAJAR YANG AMAN DAN NYAMAN Nadia, Aisha; Laras Annisa Ulfitri Nedi; Juwita Qadarsi; Khilda Shopia; Heni Cahya Ramdani; Djamaludin
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5643

Abstract

Bullying atau perundungan merupakan masalah serius yang kerap terjadi di lingkungan sekolah dasar dan berdampak buruk bagi perkembangan anak. Dampaknya tidak hanya merugikan korban secara fisik dan mental, tetapi juga mengganggu proses belajar mengajar serta menciptakan iklim sekolah yang tidak sehat. Artikel pengabdian kepada masyarakat ini memaparkan upaya kolaboratif antara akademisi, guru, dan mahasiswa peserta kuliah kerja kemasyarakatan dalam menangani bullying di sekolah dasar. Program ini mencakup sosialisasi, pelatihan, dan pendampingan untuk meningkatkan kesadaran, pemahaman, dan keterampilan dalam pencegahan dan penanganan bullying.
Faktor Pendorong Fear Of Missing Out (Fomo) dalam Keputusan Pembelian pada Saat Flash Sale Tanggal Kembar di E-Commerce Shopee Alwi Shihab; Hani Hasanah; Laras Annisa Ulfitri Nedi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/st70zq23

Abstract

The development of digital technology has driven significant changes in consumer behavior, particularly through e-commerce platforms like Shopee. One effective marketing strategy for attracting consumers is the Flash Sale program on double-dates, which creates a sense of rush and urgency in making purchases. This phenomenon is closely related to the emergence of the Fear of Missing Out (FOMO), which is consumers' fear of missing out on an attractive offer or desired product. This study aims to determine the influence of FOMO and Flash Sale drivers on consumer purchasing decisions on Shopee. The approach used was quantitative, with a survey method using a questionnaire to 130 respondents who are active Shopee users in Tangerang City. Data were analyzed using the Partial Least Square (PLS) technique through SmartPLS 3.0 software, focusing on the influence of each variable on purchasing decisions. The results showed that both FOMO and Flash Sale have a positive and significant influence on purchasing decisions. This means that the stronger the fear of missing out felt by consumers, and the more attractive the Flash Sale promotion offered, the greater the likelihood of consumers making a purchase. These findings contribute to the development of more effective digital marketing strategies and provide insight into the dynamics of consumer behavior in the e-commerce era
PENGARUH KECERDASAN BUATAN DAN KEPUASAN PELANGGAN DALAM REKOMENDASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE Rizma Adelia; Hani Hasanah; Laras Annisa Ulfitri Nedi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ezkr9069

Abstract

This study aims to analyze the influence of Artificial Intelligence (AI) and customer satisfaction in product recommendation systems on consumer purchasing decisions in e-commerce platforms.. This research employs a quantitative approach with purposive sampling, involving 160 respondents who have experienced AI-based product recommendations in e-commerce. Data were collected through online questionnaires and analyzed using smartpls 3. The results reveal that artificial intelligence significantly influences purchasing decisions on a partial basis. Likewise, customer satisfaction also shows a positive and significant effect. Simultaneously, both artificial intelligence and customer satisfaction have a significant impact on consumer purchasing decisions. These findings provide valuable implications for e-commerce platforms to develop more accurate, relevant, and user-centered recommendation systems.
Model Manajemen Wisata Halal Berkelanjutan: Analisis Literatur Konseptual dan Praktis Laras Annisa Ulfitri Nedi
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.4097

Abstract

Halal tourism has emerged as a rapidly growing market segment within the global tourism industry. However, its development often focuses primarily on fulfilling the basic needs of Muslim travelers, without sufficiently addressing broader sustainability considerations. This article aims to analyze both conceptual and practical literature related to the sustainable management of halal tourism, identify research gaps, and propose a comprehensive management model. Through a systematic review of relevant scholarly articles, key dimensions of sustainability—economic, social, environmental, and spiritual—are identified as essential components to be integrated into halal tourism development. The proposed model emphasizes the importance of stakeholder collaboration, the application of technology, and the preservation of Islamic values in creating authentic and responsible tourism experiences. This article contributes to a deeper understanding of how halal tourism can be managed sustainably to generate long-term benefits for communities, the environment, and the tourism industry.
Co-Authors Alwi Shihab Dewi Larasati Djamaludin Fauzi, Aziz Hani Hasanah Juwita Qadarsi Khilda Shopia Nabila Shifa Septiani Nadia, Aisha Qadarsi, Juwita Qadarsi Raden Mohamad Herdian Bhakti Ramdani, Heni Cahya Rizma Adelia Wanda Yulia Utami