Garuda - Garba Rujukan Digital

PELATIHAN PEMBUATAN PEMPEK BERBAHAN DASAR IKAN BANDENG DALAM UPAYA MENINGKATKAN USAHA MIKRO KECIL MENENGAH (UKM) PADA MASYARAKAT DESA MAUK BARAT, KABUPATEN TANGERANG. Qadarsi, Juwita Qadarsi; Fauzi, Aziz; Laras Annisa Ulfitri Nedi; Nadia, Aisha; Wanda Yulia Utami; Muhamad Fadli; Nabila Shifa Septiani; Dewi Larasati
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5256

ABSTRACT The Community Service Program (KKK) in Mauk Barat Village aims to improve the community's economy through the empowerment of the micro, small, and medium enterprises (MSMEs) sector. One of the main programs implemented is training on making pempek innovated with milkfish as the main ingredient, which is a local natural resource. This program is designed to utilize the potential of milkfish as a raw material for high-nutrition and high-market-value products, while also enhancing the community's skills in fish processing. The steps taken by the team involve three stages: Socialization, Practice & Packaging, and Marketing Education. Socialization involves raising awareness of the importance of entrepreneurship to improve the economy. Practice & Packaging includes training on making pempek from milkfish and packaging it into a highly marketable product. Marketing education teaches how to sell both online and offline. The training is conducted using a participatory method, actively involving the community in every stage, from planning to implementation. As a result of the training, participants successfully applied the skills they acquired in independently producing milkfish pempek, guided by experienced instructors, and the community began to develop home-based businesses, which led to increased economic income. This program contributes to improving the village economy through the development of MSMEs based on local potential." Keywords: Economic empowerment, Pempek milkfish, MSMEs, Mauk Barat Village

MENGATASI BULLYING DI SEKOLAH DASAR: UPAYA KOLABORATIF UNTUK MEWUJUDKAN LINGKUNGAN BELAJAR YANG AMAN DAN NYAMAN Nadia, Aisha; Laras Annisa Ulfitri Nedi; Juwita Qadarsi; Khilda Shopia; Heni Cahya Ramdani; Djamaludin
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5643

Bullying atau perundungan merupakan masalah serius yang kerap terjadi di lingkungan sekolah dasar dan berdampak buruk bagi perkembangan anak. Dampaknya tidak hanya merugikan korban secara fisik dan mental, tetapi juga mengganggu proses belajar mengajar serta menciptakan iklim sekolah yang tidak sehat. Artikel pengabdian kepada masyarakat ini memaparkan upaya kolaboratif antara akademisi, guru, dan mahasiswa peserta kuliah kerja kemasyarakatan dalam menangani bullying di sekolah dasar. Program ini mencakup sosialisasi, pelatihan, dan pendampingan untuk meningkatkan kesadaran, pemahaman, dan keterampilan dalam pencegahan dan penanganan bullying.

Faktor Pendorong Fear Of Missing Out (Fomo) dalam Keputusan Pembelian pada Saat Flash Sale Tanggal Kembar di E-Commerce Shopee Alwi Shihab; Hani Hasanah; Laras Annisa Ulfitri Nedi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/st70zq23

The development of digital technology has driven significant changes in consumer behavior, particularly through e-commerce platforms like Shopee. One effective marketing strategy for attracting consumers is the Flash Sale program on double-dates, which creates a sense of rush and urgency in making purchases. This phenomenon is closely related to the emergence of the Fear of Missing Out (FOMO), which is consumers' fear of missing out on an attractive offer or desired product. This study aims to determine the influence of FOMO and Flash Sale drivers on consumer purchasing decisions on Shopee. The approach used was quantitative, with a survey method using a questionnaire to 130 respondents who are active Shopee users in Tangerang City. Data were analyzed using the Partial Least Square (PLS) technique through SmartPLS 3.0 software, focusing on the influence of each variable on purchasing decisions. The results showed that both FOMO and Flash Sale have a positive and significant influence on purchasing decisions. This means that the stronger the fear of missing out felt by consumers, and the more attractive the Flash Sale promotion offered, the greater the likelihood of consumers making a purchase. These findings contribute to the development of more effective digital marketing strategies and provide insight into the dynamics of consumer behavior in the e-commerce era

PELATIHAN PEMBUATAN PEMPEK BERBAHAN DASAR IKAN BANDENG DALAM UPAYA MENINGKATKAN USAHA MIKRO KECIL MENENGAH (UKM) PADA MASYARAKAT DESA MAUK BARAT, KABUPATEN TANGERANG. Qadarsi, Juwita Qadarsi; Fauzi, Aziz; Laras Annisa Ulfitri Nedi; Nadia, Aisha; Wanda Yulia Utami; Muhamad Fadli; Nabila Shifa Septiani; Dewi Larasati
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5256

ABSTRACT The Community Service Program (KKK) in Mauk Barat Village aims to improve the community's economy through the empowerment of the micro, small, and medium enterprises (MSMEs) sector. One of the main programs implemented is training on making pempek innovated with milkfish as the main ingredient, which is a local natural resource. This program is designed to utilize the potential of milkfish as a raw material for high-nutrition and high-market-value products, while also enhancing the community's skills in fish processing. The steps taken by the team involve three stages: Socialization, Practice & Packaging, and Marketing Education. Socialization involves raising awareness of the importance of entrepreneurship to improve the economy. Practice & Packaging includes training on making pempek from milkfish and packaging it into a highly marketable product. Marketing education teaches how to sell both online and offline. The training is conducted using a participatory method, actively involving the community in every stage, from planning to implementation. As a result of the training, participants successfully applied the skills they acquired in independently producing milkfish pempek, guided by experienced instructors, and the community began to develop home-based businesses, which led to increased economic income. This program contributes to improving the village economy through the development of MSMEs based on local potential." Keywords: Economic empowerment, Pempek milkfish, MSMEs, Mauk Barat Village

MENGATASI BULLYING DI SEKOLAH DASAR: UPAYA KOLABORATIF UNTUK MEWUJUDKAN LINGKUNGAN BELAJAR YANG AMAN DAN NYAMAN Nadia, Aisha; Laras Annisa Ulfitri Nedi; Juwita Qadarsi; Khilda Shopia; Heni Cahya Ramdani; Djamaludin
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Pengabdian untuk Peningkatan Pemahaman Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v4i2.5643

Bullying atau perundungan merupakan masalah serius yang kerap terjadi di lingkungan sekolah dasar dan berdampak buruk bagi perkembangan anak. Dampaknya tidak hanya merugikan korban secara fisik dan mental, tetapi juga mengganggu proses belajar mengajar serta menciptakan iklim sekolah yang tidak sehat. Artikel pengabdian kepada masyarakat ini memaparkan upaya kolaboratif antara akademisi, guru, dan mahasiswa peserta kuliah kerja kemasyarakatan dalam menangani bullying di sekolah dasar. Program ini mencakup sosialisasi, pelatihan, dan pendampingan untuk meningkatkan kesadaran, pemahaman, dan keterampilan dalam pencegahan dan penanganan bullying.

PENGARUH KECERDASAN BUATAN DAN KEPUASAN PELANGGAN DALAM REKOMENDASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI E-COMMERCE Rizma Adelia; Hani Hasanah; Laras Annisa Ulfitri Nedi
MANAJEMEN Vol. 5 No. 2 (2025): Oktober : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/ezkr9069

This study aims to analyze the influence of Artificial Intelligence (AI) and customer satisfaction in product recommendation systems on consumer purchasing decisions in e-commerce platforms.. This research employs a quantitative approach with purposive sampling, involving 160 respondents who have experienced AI-based product recommendations in e-commerce. Data were collected through online questionnaires and analyzed using smartpls 3. The results reveal that artificial intelligence significantly influences purchasing decisions on a partial basis. Likewise, customer satisfaction also shows a positive and significant effect. Simultaneously, both artificial intelligence and customer satisfaction have a significant impact on consumer purchasing decisions. These findings provide valuable implications for e-commerce platforms to develop more accurate, relevant, and user-centered recommendation systems.

Strategi Pemasaran Digital untuk Merek Smartphone Mewah: Tinjauan Literatur Sistematis Khasan Safik; Hani Hasanah; Laras Annisa Ulfitri Nedi
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3078

The development of digital technology has driven major changes in global marketing strategies, particularly in the luxury smartphone industry, where competition is not only based on technological features but also on brand image and exclusivity. This study aims to systematically analyse various digital marketing strategies implemented by luxury smartphone brands using a Systematic Literature Review (SLR) approach. In this study, researchers identified, evaluated, and synthesised 70 related articles, which were filtered into 15 main articles based on inclusion and exclusion criteria between 2020 and 2025. The analysis results indicate that digital marketing strategies such as influencer marketing, search engine optimisation (SEO), visual content on social media, and the use of augmented reality (AR) and virtual reality (VR) technology have proven effective in increasing brand awareness, customer loyalty, and sales conversions. However, the research also reveals the main challenges faced by companies in maintaining exclusivity and premium experiences through digital channels that are mass-market and open in nature. The study recommends that luxury smartphone brands integrate data-driven personalisation approaches and build strong, authentic brand narratives across various digital platforms to maintain their competitive position in the premium segment. The practical implications of this research can serve as a reference for marketers and decision-makers.

Sharia Based Approaches to Global Digital Governance: Ethical Implications of Blockchain and Cryptocurrency in Muslim Communities Laras Annisa Ulfitri Nedi; Chetrine Alya Rinaima
Harmony Philosophy: International Journal of Islamic Religious Studies and Sharia Vol. 1 No. 3 (2024): August: Harmony Philosophy: International Journal of Islamic Religious Studies
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonyphilosophy.v1i3.327

The integration of blockchain technology and cryptocurrency within the framework of Islamic finance has raised significant ethical, legal, and regulatory concerns. Blockchain technology, known for its transparency, decentralization, and immutability, offers a promising solution for enhancing financial inclusion, transparency, and security in financial transactions. However, the use of cryptocurrencies, such as Bitcoin and Ethereum, introduces complexities due to their speculative nature, which may violate Sharia principles like gharar (excessive uncertainty) and riba (usury). This study explores the compatibility of blockchain and cryptocurrency with Sharia law, focusing on the challenges and opportunities that arise in the context of Islamic finance. The study analyzes existing fatwas (Islamic legal opinions), regulatory frameworks, and the application of Sharia principles to emerging financial technologies. It discusses the ethical dimensions of blockchain and cryptocurrency, such as their potential to promote fairness and transparency, while addressing concerns about privacy violations and the risks associated with unregulated trading. Furthermore, the research highlights the lack of standardized global regulations for cryptocurrency and blockchain, which complicates their adoption in Muslim-majority countries. The study also emphasizes the importance of establishing Sharia-compliant governance frameworks and regulatory standards to ensure the ethical use of these technologies. Finally, the study provides recommendations for further research in the intersection of Islamic law, digital finance, and global governance frameworks, focusing on the development of policies that ensure Sharia-compliant digital assets and technologies.

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