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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi CHANNEL: Jurnal Komunikasi
Bagus Dwi Bramantyo
Gunadarma University
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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DIGITAL TOURISM MUSEUM NASIONAL INDONESIA MELALUI VIRTUAL TOUR DI MASA PANDEMI COVID-19 Bagus Dwi Bramantyo; Pitoyo Ismail
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 20, No. 2 December 2021
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v20i2.1616

Abstract

The Covid-19 pandemic that has hit Indonesia has succeeded in forming new adaptations of people's habits, one of which is social distancing. The government has appealed to the public to carry out activities from home. Museum Nasional Indonesia as a tourist destination was also affected because it had to close direct visit services. However, Museum Nasional Indonesia provides innovation by utilizing digital tourism, namely through virtual museum tours. Later, the public can visit the Museum Nasional Indonesia virtually. The purpose of this study is to find out Digital Tourism at Museum Nasional Indonesia through Virtual Tours during the Covid-19 Pandemic Period. This research uses a case study method with a qualitative approach and constructivism paradigm. This research uses diffusion of innovation theory from Everett M. Rogers, which explains how to introduce and adapt an innovation by a community or group to society. The results of this study indicate that virtual museum tours are a way for Museum Nasional Indonesia to continue to reach and provide museum services to the public, of course, so that they remain interested and can visit museums during the Covid-19 pandemic.
PEMAHAMAN MAKNA HIJAB VAPERS DALAM MENGGUNAKAN VAPE Bagus Dwi Bramantyo; Christiana Wulandari
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 19, No. 2 December 2020
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/.v19i2.1142

Abstract

Vape is one example of the success of the results of technological developments in the field of e-cigarettes. At this time, vape users did not only come from men, but women had also become vape users, even among women wearing the hijab. The purpose of this study was to determine the understanding of the motives of women wearing hijabs in using a vape. This study uses a phenomenological method with a qualitative approach and based on an interpretive paradigm. This research uses George Kelly's Personal Construct theory to explain a person's picture of the world around him that has been obtained based on his involvement and interpretation of his life. The results of this study indicate that the meaning given to women wearing hijab is inseparable from their experience of wanting to quit conventional cigarettes and their desire to become an influencer in vaping activities. Also, they said that doing vaping activities and continuing to practice their belief in wearing the hijab was the main essence for him as a hijab vapers. For them, giving the same meaning to the hijab and vape makes does not make sense.
#TimPakeTangan: Leveraging Electronic Word of Mouth for Payakumbuah’s Marketing Strategy on Twitter Desna Aryana Pratiwi; Daffa Zaki Perdana; Rizky Wulan Ramadhani; Sabrina Rahma Utami; Bagus Dwi Bramantyo
CHANNEL: Jurnal Komunikasi Vol. 13 No. 2 (2025): CHANNEL: Jurnal Komunikasi 27th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v13i2.1643

Abstract

Consumers increasingly make offline decisions based on online information, often relying on other users’ opinions shared on social media, with hashtags functioning as a form of electronic word of mouth (e-WOM) that amplifies brand messages and shapes audience engagement. This study aims to analyze how the hashtag #TimPakeTangan was utilized as e-WOM in Payakumbuah’s marketing strategy on Twitter. Payakumbuah, a Padang restaurant owned by Arief Muhammad, collaborated with Azizi from JKT48 to popularize the hashtag and enhance brand visibility. Drawing upon Social Proof Theory, this research employs a quantitative approach using Social Network Analysis (SNA) to examine online interactions and network dynamics. Data were collected from Twitter posts containing #TimPakeTangan between January 14 and 16, 2023, and analyzed using Netlytic and Gephi 0.9.7. The analysis identified 3,700 nodes and 5,042 edges, revealing @officialjkt48 as the central actor generating high engagement, while @jeon_sunghye and @a_zeejkt48 played active roles in disseminating the hashtag through replies, retweets, and original posts. The findings indicate that collaborations with influential social media figures significantly enhance e-WOM effectiveness and network reach. Theoretically, this research contributes to understanding how social proof operates within digital communication networks, while practically, it demonstrates how strategic hashtag campaigns and influencer collaborations can strengthen brand awareness and consumer engagement in social media marketing.
Co-Authors Christiana Wulandari Daffa Zaki Perdana Desna Aryana Pratiwi Pitoyo Rizky Wulan Ramadhani Sabrina Rahma Utami