Arif Budi Prasetya
Jurusan Ilmu Komunikasi FISIP Universitas Brawijaya Malang

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KIPRAH HERITAGE SEBAGAI SIMBOLISASI CITY BRANDING DAN GOOD GOVERNANCE (Studi Semiotika Komunikasi Publik pada Kampoeng Heritage Kajoetangan sebagai Bagian City Branding Kota Malang) Arif Budi Prasetya; Widya Pujarama
Jurnal Ilmiah Dinamika Sosial Vol 3 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.176 KB) | DOI: 10.38043/jids.v3i2.2200

Abstract

Konsep heritage dan City Branding memiliki relasi yang sangat kuat. Keberadaan heritage yang dimiliki Kota Malang telah mampu membentuk sebuah brand image yang positif. Aspek heritage ini juga yang dapat meningkatkan kualitas good governance di wilayah Kota Malang. Aspek heritage pula yang dapat memberikan dampak positif untuk tagline yang dimiliki Kota Malang yaitu “Beautiful Malang”. Dengan menggunakan konsep semiotika dan kajian komunikasi public, dapat diketahui bahwa aspek heritage Kota Malang melalui Kampoeng Heritage Kajoetangan telah meningkatkan image Kota Malang dan membentuk good governance.
Whatsapp Group as a Communication Technology in Higher Education Internationalization Widya Pujarama; Arif Budi Prasetya
Jurnal Ilmu Komunikasi Vol 1 No 2 (2018): Media and The Millenials
Publisher : Progdi Ilmu Komunikasi UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jkom.v0i2.23

Abstract

Individual adaptability towards communication media in Higher Education institutions as organizational entities could be reviewed from social semiotic perspective. Following Kress, social semiotic is a theory focuses on how semiotic resources in a varied social situation and locations become meaningful signs regulating human interaction. The theory was adapted in this research to translate patterns and activities of communication occurred in internationalization initiatives recorded in Whatsapp Group PSIK FISIP Universitas Brawijaya, as an artefact of communication. Non-participant observation was conducted towards series of 7 months conversations on Whatsapp Group as sequences of communicative act, and then analysed using Van Leeuwen’s four Dimension of Semiotic Analysis. Results indicate that there were distinction between administrative staff and lecturers with added function in the way they post their messages, indexing “doers” and “thinkers” that further conforming to their offline interaction standpoints when collaborating for internationalization activities.
Whatsapp : The Dispute between Social Media Using and Hoax Spreading isma adila; Widya Pujarama; Arif Budi Prasetya; Ika Rizki Yustisia
Brawijaya Journal of Social Science Vol. 4 No. 1 (2020): Jurnal Kajian Ruang Sosial-Budaya (JKRSB) is continued as Brawijaya Journal of
Publisher : Sociology Department, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.sosiologi.jkrsb.2020.004.1.05

Abstract

Realizing good governance in communication activities through the media in Indonesia is not easy. Social media besides providing convenience also bring negative impacts for its users. Disinformation or hoax messages are disseminated via Whatsapp cause panic and anxiety. The older adult or the so-called silver surfer group is claimed to be a vulnerable group that consumes and/or disseminates hoax messages because their consumption patterns of media products are often carried out in the form of reinforcing their personal opinions, not cross-check information received. This study uses qualitative research methods with the aim to provide an overview of phenomenon about the spread of hoax messages by the older adult in their Whatsapp group and the social consequences. The lack of understanding media literacy impacts the difficulty of differentiating factual information and hoaxes. This research provides education to the public about the importance of media literacy, especially in the dissemination of disinformation, as well as giving an overview about the importance of media literacy, especially in the scope of the smallest organization, families. This also can be an academic consideration for the risk mitigation activities of the spread of hoax messages that were practiced by the Ministry of Information and Communication (Kominfo RI).
PENGEMBANGAN KOMUNIKASI PUBLIK DAN PARIWISATA BERBASIS INTERNET PADA WEBSITE DINAS PARIWISATA PEMERINTAH KOTA MALANG Arif Budi Prasetya
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 17, No. 2 December 2018
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v17i2.645

Abstract

Sektor pariwisata di Kota Malang menjadi salah satu sektor yang memiliki potensi untuk berkembang, atau mungkin justru menjadi sektor andalan bagi Kota Malang. Penekanannya berfokus pada bentuk-bentuk komunikasi pariwisata yang dibangun antara Pemerintah Kota Malang dengan warga melalui internet berupa website Dinas Pariwisata Kota Malang. Hasil penelitian menunjukkan bahwa dalam membangun good governance, diperlukan adanya komitmen yang kuat dari masing-masing dinas yang terkait dan diperlukan peningkatan kapasitas sumber daya manusia sehingga aparat pemerintah dapat memahami pentingnya komunikasi dengan masyarakat. Ketidakberhasilan penerapan good governance di beberapa daerah khususnya Kota Malang, menurut penulis disebabkan rendahnya pemahaman aparat pemerintah akan pentingnya keberadaan internet sebagai media komunikasi yang efektif dan efisien saat ini. Masih banyaknya aparat pemerintah yang kurang memahami prinsip-prinsip good governance menyebabkan keberadaan website tidak begitu membantu masyarakat mendapatkan informasi dan penyelesaian atas persoalan sosial yang dihadapi, salah satunya pada sektor pariwisata.