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All Journal Al-Kharaj: Journal of Islamic Economic and Business Airlangga Journal of Innovation Management Commercium: Journal of Business and Management
Mayasari
Jambi University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Influence of Entrepreneurial Literacy and Social Capital on Entrepreneurial Intentions with Attitude as a Moderating Variable among Economic Education Students at Jambi University Frin Eben Ezer Sinaga; Muazza; Suratno; Mayasari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8058

Abstract

This study examines the influence of entrepreneurial literacy and social capital onentrepreneurial intentions, with attitude serving as a moderating variable, amongEconomic Education students at Jambi University. The primary objective is toidentify how knowledge, social networks, and psychological disposition interact toshape students’ entrepreneurial aspirations. A quantitative research design wasapplied, utilizing a survey method with a sample of 121 students from the2021–2022 cohort. Path analysis was employed to test the relationships amongvariables and to evaluate the moderating role of attitude.The results demonstrate that entrepreneurial literacy has a significant positiveef ect on entrepreneurial intentions, indicating that students with higherentrepreneurial knowledge and skills are more likely to engage in entrepreneurialactivities. Similarly, social capital was found to positively influenceentrepreneurial intentions, emphasizing the role of networks, trust, and socialsupport in fostering entrepreneurship. Moreover, attitude significantly moderatesthese relationships, strengthening the impact of both entrepreneurial literacy andsocial capital on entrepreneurial intentions.These findings highlight the importance of integrating entrepreneurship literacyand social networking opportunities within higher education curricula whilefostering positive entrepreneurial attitudes. Future research is recommended toexpand the model across dif erent institutions and employ longitudinal designs toexamine causal relationships more comprehensively.
Livelihood of FKIP Alumni in Developing Businesses: A Case Study in Mendalo Indah, Jambi Luar Kota District, Muaro Jambi Regency Gustina; Mayasari; Muazza; Ahmad Rifki
Commercium : Journal of Business and Management Vol. 4 No. 2 (2026): May 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i2.1215

Abstract

Livelihood is an individual's effort to maintain and improve the sustainability of life, one of which is through entrepreneurial activities. This study aims to describe and understand the experiences of FKIP alumni in developing and maintaining businesses in Mendalo Indah, Muaro Jambi Regency, using a phenomenological case study approach with two informants. Data were collected through in-depth interviews, field observations, and documentation, then analyzed using NVivo to identify themes related to livelihood assets, namely human resources (education, skills, experience) and financial capital (initial capital, income). The results show that human resources play a major role as assets in business development and sustainability, particularly through the alumni's ability to interpret experiences, manage knowledge and skills, and adapt to business challenges. Financial capital functions as a supporting factor, but is relatively secondary. These findings confirm that the success of FKIP alumni businesses is determined more by the ability of individuals to manage and interpret livelihood assets adaptively in the local social and economic context, rather than by the amount of financial capital alone.
Organizational Behavior of KUD Tani in Tambang Emas Village: Facing Competition and Business Development Etty Ramayani; Mayasari; Muazza; Ahmad Rifki
Commercium : Journal of Business and Management Vol. 4 No. 2 (2026): May 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v4i2.1218

Abstract

Organizational behavior is the result of complex interactions between individuals within an organization and is an important factor in determining the dynamics and sustainability of the organization. This study aims to identify and understand organizational behavior in the Tani Village Unit Cooperative (KUD) in Tambang Emas Village, South Pamenang District, Merangin Regency in facing competition and the efforts made to develop its business. This study uses a qualitative approach with a phenomenological design to explore the experiences and perspectives of the management. There were four informants, consisting of the Chair, Secretary, Treasurer, and Supervisor of the Cooperative. Data were collected through participatory observation, in-depth interviews, document studies, and documentation. Data analysis used an interactive analysis model that included data collection, data reduction, data presentation, and verification of findings. The results of the study show that KUD Tani experienced a significant decline in capital due to high member receivables and declining member trust in management, while pressure from external competitors further worsened business conditions. To overcome these problems, KUD Tani formed a special collection team, improved service quality, implemented competitive pricing strategies, and modernized its business and product innovation to strengthen member engagement. The implications of this study indicate that improving the credibility of management, strengthening financial management systems, and developing responsive service strategies are key to improving organizational performance and enhancing the competitiveness of KUDs amid increasingly fierce business competition.
Improvement Student Entrepreneurship Creativity through PjBL Based on Video Promotions of Jambi's Culinary Heritage in the Histoentrepreneurship Course Merci Robbi Kurniawanti; Andre Mustofa Meihan; Mayasari
Airlangga Journal of Innovation Management Vol. 6 No. 4 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i4.81837

Abstract

In the era of the creative economy, soft skills in entrepreneurship have become one of the requirements that must be possessed by the younger generation, especially students. Students need to be trained not only to understand the theory of entrepreneurship but also to develop practical skills relevant to the local context. This study aims to improve the entrepreneurial creativity of students in the History Education study program through promotional videos based on Jambi's culinary heritage. The research method is Classroom Action Research, carried out in three cycles, each cycle consisting of planning, implementation, observation, analysis, and reflection. It was conducted in class R003 for third-semester students taking the Histo-entrepreneurship course in the 2024/2025 academic year. The results show that the application of the PjBL model with promotional videos based on Jambi's culinary heritage in the history and entrepreneurship course can improve students' entrepreneurial creativity. Students' entrepreneurial creativity increased with each cycle. In cycle I saw a percentage of 82.1%; in cycle II, 90.68%; and in cycle III, 101.2%. This study implies that students are able to develop innovative business ideas based on local wisdom and digital technology, as well as strengthen soft skills such as creativity.
Co-Authors Ahmad Rifki Andre Mustofa Meihan Etty Ramayani Frin Eben Ezer Sinaga Gustina Merci Robbi Kurniawanti Muazza Suratno