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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis JURNAL MITRA MANAJEMEN Jurnal Ekonomi, Manajemen, Akuntansi
Anita Novianti
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Mechanical Engineering Social Sciences Other

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PENGARUH LIKUIDITAS, SOLVABILITAS, DAN PROFITABILITAS TERHADAP PERTUMBUHAN LABA PADA PERUSAHAAN MANUFAKTUR TEKSTIL DAN GARMENT YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2017-2021 Anita Novianti; Rudy Rudy
JURNAL MITRA MANAJEMEN Vol 14, No 2 (2023): Jurnal Mitra Manajemen
Publisher : JURNAL MITRA MANAJEMEN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/jmm.v14i2.1098

Abstract

The purpose of this research is to find out and analyze the effect of liquidity variables on profit growth, to know and analyze the influence of solvability variables on profit growth, to know and analyze the influence of profitability variables on profit growth and to know and analyze the effect of liquidity, solvency and profitability variables on profit growth. The research method used is the quantitative method and is in the form of secondary data, where the data in this study were obtained based on the financial reports contained on the IDX. The results of this study indicate that liquidity has a negative and significant effect on profit growth, solvency has a negative and significant effect on profit growth, profitability has a negative and insignificant effect on profit growth, and there is a significant effect simultaneously on liquidity, solvency and profitability on growth. profit.                          Keywords : Influence, profitability, liquidity, solvency, manufacturing, textiles and  garments
Identifikasi Pengendalian Mutu Terhadap Efektivitas dalam Mencapai Implementasi 14001 pada PT. Shinto Kogyo Indonesia Anita Novianti; Gladecia Naomi Angelica H; Nisa Aisyah; Rizka Nur Aulia; Siti Ismayanti
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3384

Abstract

This study aims to identify the influence of quality control on the effectiveness of ISO 14001 implementation at PT. Shinto Kogyo Indonesia. Using a qualitative method with a descriptive approach and triangulation technique, the study investigates how quality management impacts the company's environmental performance. Research findings demonstrate that leadership involvement, strategic planning, and the application of the PDCA (Plan-Do-Check-Act) cycle play a crucial role in the successful implementation of environmental management systems. The research emphasizes the importance of management commitment, environmental aspect identification, and continuous corrective actions in achieving effective ISO 14001 standards.
Pengaruh Sustainable Marketing Dan Brand Image Terhadap Loyalitas Pelanggan Dengan Promosi Sebagai Variabel Mediasi Pada Tomoro Coffee Rizka Nur Aulia; Nisa Aisyah; Salvia Indri Febriyanti; Anita Novianti; Bunga Cintia; Retno Purwani Setyaningrum
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.10152

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sustainable marketing dan brand image terhadap loyalitas pelanggan dengan promosi sebagai variabel mediasi pada studi kasus Tomoro Coffee. Populasi penelitian adalah konsumen Tomoro Coffee dengan sampel sebanyak 100 responden yang dipilih menggunakan teknik purposive sampling. Metode yang digunakan adalah kuantitatif dengan pendekatan survey, dan data dikumpulkan melalui kuesioner skala Likert 1-5 yang diolah menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS 3.0. Hasil pengujian menunjukkan bahwa brand image berpengaruh signifikan terhadap loyalitas pelanggan baik secara langsung (t-statistic 5,375 > 1,96; p-value 0,000 < 0,05) maupun melalui promosi sebagai variabel mediasi (t-statistic 2,559 > 1,96; p-value 0,011 < 0,05). Namun, sustainable marketing tidak memiliki pengaruh yang signifikan baik secara langsung terhadap loyalitas pelanggan (t-statistic 0,166 < 1,96; p-value 0,868 > 0,05) maupun melalui promosi (t-statistic 0,167 < 1,96; p-value 0,867 > 0,05). Temuan ini menunjukkan bahwa persepsi konsumen terhadap citra merek yang kuat lebih menentukan terbentuknya loyalitas pelanggan dibandingkan strategi berkelanjutan yang tidak tersampaikan secara efektif melalui promosi. Oleh karena itu, perusahaan perlu mengoptimalkan strategi branding dan komunikasi promosi yang mampu menegaskan nilai-nilai keberlanjutan kepada pelanggan
Co-Authors Bunga Cintia Gladecia Naomi Angelica H Nisa Aisyah Retno Purwani Setyaningrum Rizka Nur Aulia Rudy Rudy Salvia Indri Febriyanti Siti Ismayanti