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All Journal Santri : Jurnal Ekonomi dan Keuangan Islam ICONS
Eri Nofriza
UIN Sulthan Thaha Saifuddin Jambi
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : ICONS

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ANALISIS STRATEGI PEMASARAN DIGITAL PADA UMKM KULINER DITINJAU DARI PRINSIP SYARIAH DIKECAMATAN RAWAS ULU Nadia Anggeraini; Nurlia Fusfita; Eri Nofriza
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5813

Abstract

MSMEs (Micro, Small, and Medium Enterprises) play an important role in the development and economic growth of Indonesia. This role is not only felt in developing countries but also in developed ones. One of the marketing strategies that can be implemented to grow businesses is through digital marketing strategies. The purpose of this study is to examine how digital marketing strategies are applied by MSMEs from the perspective of sharia principles. This research is a descriptive qualitative study, using observation and interview techniques, with 10 informants interviewed. The results show that the digital marketing strategies used by MSME actors in Rawas Ulu District involve the use of social media platforms such as Facebook, Instagram, and WhatsApp. Other digital marketing strategies such as SEO, content marketing, marketing automation, PPC, advertising, and affiliate marketing have not been optimally utilized. MSME actors face limitations in knowledge, access, and capital, as these types of marketing often require paid services. By using social media marketing, MSMEs feel helped in promoting their businesses without incurring significant costs. The implementation of digital marketing strategies clearly facilitates consumer access and provides significant benefits for MSME entrepreneurs.
PENGARUH LITERASI KEUANGAN SYARIAH DAN PENERAPAN ETIKA BISNIS ISLAM TERHADAP KINERJA UMKM BATIK KHAS JAMBI Divva Anggara Putra; Ambok Pangiuk; Habriyanto; Eri Nofriza; Beid Fitrianova
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5818

Abstract

The performance of MSMEs can be seen from the level of Islamic financial literacy possessed by business actors. A good understanding of Islamic finance helps manage businesses more professionally and sustainably. In addition, the performance of MSMEs can also be influenced by the application of Islamic business ethics. The main principles in Islamic business ethics include compliance with Islamic law which prohibits the practice of riba (interest), gharar (uncertainty), and maisir (gambling). The purpose of this study is to analyze the influence of Islamic Financial Literacy and the implementation of Islamic business ethics on the performance of Jambi Typical Batik MSMEs. The research method used is quantitative, with a sample of 30 respondents. The research analysis used is multiple linear regression. The results of the study showed that Islamic Financial Literacy has an influence on the performance of Jambi Typical Batik MSMEs with a significance value of 0.043 <0.05. The application of business ethics has an influence on the performance of Jambi Typical Batik MSMEs with a significance value of 0.002 <0.05. Sharia Financial Literacy and the Implementation of Business Ethics jointly influence the performance of Jambi's Typical Batik MSMEs. The coefficient of determination indicates that Sharia Financial Literacy and the Implementation of Business Ethics can influence the performance of Jambi's Typical Batik MSMEs by 79.4%.
STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN PENJUALAN PADA BATIK NURHIKMAH DI KELURAHAN JELMU KOTA JAMBI Rahmadani; Muhamad Subhan; Eri Nofriza
ICONS: Islamic Economics Journal Vol. 3 No. 1 (2026): ICONS : Islam Economics Journal
Publisher : Fakultas EKonomi dan Bisnis Islam UIN Sulthan Thaha SAifuddin Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/icons.v3i1.5830

Abstract

This study aims to analyze sharia marketing strategies in increasing sales of Nurhikmah batik and analyze the advantages and disadvantages of sharia marketing strategies in Nurhikmah batik in Jelmu sub-district, Jambi city. The main objective of this study is to determine and analyze sharia marketing practices and the implementation of sharia marketing principles in Nurhikmah batik. This study is a qualitative study with the type of research used, namely data collection methods using interviews, observation and documentation, data validity checking techniques using triangulation techniques, and data analysis techniques. The results of this study indicate that an important sharia marketing strategy using 4P to increase sales. One of the main solutions that can be optimized is the use of social media as a broad and dynamic marketing platform. Social media is a very potential tool to expand market reach and increase consumer awareness of the Nurhikmah batik brand. By utilizing popular platforms such as Instagram, Facebook, and TikTok, Rumah Batik Nurhikmah can reach a wider audience.
Co-Authors Ambok Pangiuk Beid Fitrianova Divva Anggara Putra Habriyanto Muhamad Subhan Nadia Anggeraini Nurlia Fusfita Olivia Pebrianti Rahmadani Suhar Suhar