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I Gede Yudhi Hendrawan
Fakultas Ekonomi Dan Bisnis Universitas Mahasaraswati Denpasar

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PENGARUH KARAKTERISTIK INDIVIDU, KARAKTERISTIK PEKERJAAN, DAN IKLIM ORGANISASI TERHADAP KINERJA KARYAWAN PARUH WAKTU PADA CV. KARYA GEMILANG “NCO EVENT ORGANIZER” Arya Munang Ayu Heny Ratna Dewi; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 2 No. 1 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Success in the company is determined by the achievement of good performance results by employees. Human resources in a company greatly affect the company's performance, because if the human or employee's performance is good, then the company's performance will be good. Conversely, if the performance of people or employees in a company decreases, the company's performance will also decline. This study aims, to determine and explain individual characteristics, job characteristics and organizational climate on the performance of part-time employees at CV. Karya Gemilang "NCO Event Organizer". The number of samples in this study were as many as 36 employees, sampling using the census method. The collected data were analyzed using multiple linear regression. The results of the analysis show that individual characteristics have a positive and significant effect on employee performance, job characteristics have a positive and significant effect on employee performance, organizational climate has a positive and significant effect on employee performance.
PENERAPAN E–COMMERCE, KUALITAS PELAYANAN DAN KUALITAS PRODUK DALAM MENENTUKAN CUSTOMER RETENTION DI PIZZA HUT DELIVERY PADA KAWASAN KOTA DENPASAR I Nyoman Jaya Artana; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 2 No. 2 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

The phenomenon of competition in the era of globalization will increasingly direct the country's economic system and market mechanisms, which in turn will position marketers to always develop in grabbing market share. In implementing good marketing, producers must know what the needs and desires of consumers are, so that the products offered will be in accordance with consumer demand.This study aims to determine and explain the application of e-commerce, service quality and product quality in determining customer retention at Pizza Hut Delivery in Denpasar City Area. The number of samples in this study was as many as 100 people. The sampling technique used was non-probability sampling with the accidental sampling approach. Data analyze technique with Structural Equation Modeling (SEM) to view the relation between the latent variable and the indicator (measurement model) and also to view the relation between a latent variable to another (structural model).The results of the analysis found that e-commerce variables and product quality have a positive effect in determining customer retention but service quality variables have no effect in determining customer retention at Pizza Hut Delivery in denpasar city area. This research is then expected to develop research using other variables that can theoretically influence in determining customer retention.
PENGARUH BUDAYA ORGANISASI, KEPEMIMPINAN DAN KARAKTERISTIK INDIVIDU TERHADAP KINERJA KARYAWAN PADA PT. BANK BPD CABANG RENON DENPASAR I Gusti Agung Hendra Wirawan; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 2 No. 3 (2021): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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The purpose of this study was to determine the influence of organizational culture, leadership, individual characteristics on employee performance at PT. BANK BPD Renon Denpasar Branch. Data collection methods used in this study were questionnaire methods, documentation and interviews. The population and sample in this study were all employees of the Bank BPD Renon Denpasar branch, in order to minimize the level of error when making generalizations, the sample used in this study was 64 employees in RSPAM, OB and cleaning service using a questionnaire with 18 questions. The data analysis techniques used were validity test, rehabilitation test, descriptive analysis, inferential analysis, classical assumption test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, t test and f test. The results of this study indicate that the variables of organizational culture, leadership, individual characteristics have a positive and significant effect on employee performance. organizational culture, leadership, good individual characteristics will improve employee performance
PENGARUH KEPERCAYAAN, KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP CUSTOMER RETENTION LAUNDRY KILOAN ABIANBASE MENGWI Ni Made Rai Elisya Yustiani; I Nengah Suardhika; I Gede Yudhi Hendrawan
EMAS Vol. 3 No. 8 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Customer retention merupakan bentuk loyalitas yang berhubungan dengan perilaku (behavioural loyalty) yang diukur berdasarkan perilaku beli konsumen yang ditunjukkan dengan tingginya frekuensi konsumen membeli suatu produk. Faktor Yang Dapat Mempengaruhi Customer retention antara lain kepercayaan, kualitas pelayanan, dan kepuasan pelanggan. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh pengaruh kepercayaan, kualitas pelayanan, dan kepuasan pelanggan terhadap customer retention pada Laundry Kiloan Abianbase Mengwi.Penelitian yang dilakukan pada Laundry Kiloan Abianbase yang beralamat di Jln. Raya Abianbase, Gg Lipah, Kapal, Mengwi, Badung, Bali. Objek penelitian pada penelitian ini adalah mengukur Customer Retention (Y) sebagai akibat dari kepercayaan (X1), kualitas pelayanan (X2) dan kepuasan pelanggan (X3). Populasi yang digunakan dalam penelitian ini adalah konsumen yang sudah pernah datang dan menggunakan jasa Laundry Kiloan Abianbase. Sampel yang ditentukan dalam penelitian ini menggunakan non probability sampling. jumlah sampel yang diambil adalah 5 x 20 yaitu sebanyak 100 orang. Hasil penelitian menunjukan retention pada Laundry Kiloan Abianbase Mengwi. Kualitas pelayanan berpengaruh positif dan signifikan terhadap customer retention pada Laundry Kiloan Abianbase MengwiKepuasan pelanggan berpengaruh positif dan signifikan terhadap customer retention pada Laundry Kiloan Abianbase Mengwi.
PENGARUH KARAKTERISTIK INDIVIDU, IKLIM KERJA, DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA CV. YADNYASESA SUKAWATI Anak Agung Dewi Widya Sarawati; Ni Wayan Eka Mitariani; I Gede Yudhi Hendrawan
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Every company needs employees who will provide performance that exceeds the company’s expetations. Performancecan affect the ongoing activities of a company, the better the performance shown by employes, the more helpful it will bein company’s development. In this case, it is necessary to have the role of the company in creating individualcharacteristics, a good work climate, and compensation in order to improve employee performance. This study aims toknow the effect of individual characteristics, work climate, and compensation on employess performance at CV.Yadnyasesa Sukawati. The population in this study were all employees at CV. Yadnyasesa Sukawati, totaling 33 female employees. The sample size was determined using a saturated sample technique where all members of the populationwere sampled, namely 33 employees. The results of this study indicate that Individual Characteristics, Work Climate, andCompensation have a positive and significant effect on the decline on employee performance.
PENGARUH HUMAN RELATION, MOTIVASI, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PADA LPD DESA PAKRAMAN PADANGSAMBIAN I Ketut Endi Parta; Ni Wayan Eka Mitariani; I Gede Yudhi Hendrawan
EMAS Vol. 4 No. 5 (2023): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Performance is a result of the work achieved by a person in carrying out the tasks assigned to him based on skills, experience, and seriousness and time. There are several factors that can affect employee performance, including human relations, motivation, and organizational culture. This study aims to explain the effect of human relations, motivation, and organizational culture on employee performance at LPD Desa Pakraman Padangsambian. The population in this study were all employees of the LPD Desa Pakraman Padangsambian, totaling 35 people. The sampling technique used is saturated sampling technique, where the entire population is used as a sample of 35 people. The analytical tool used to test the hypothesis is multiple linear regression analysis. The results showed that human relations had a positive effect on employee performance, motivation had no effect on employee performance, and organizational culture had a positive effect on employee performance. Suggestions for further research can develop this research by adding other variables such as compensation and work environment.
ANALISIS PENGARUH KUALITAS PELAYANAN, CITRA PERUSAHAAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PENGGUNAAN JASA PADA BENGKEL PIPI MOTOR I Made Putra Wiranata; Ni Wayan Eka Mitariani; I Gede Yudhi Hendrawan
EMAS Vol. 4 No. 11 (2023): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Keputusan pembelian atau penggunaan jasa merupakan salah satu tahapan dalam proses pembelian sebelum perilaku pasca pembelian. Ada beberapa faktor yang mempengaruhi keputusan penggunaan jasa yaitu kualitas pelayanan, citra perusahaan dan persepsi harga. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, citra perusahaan dan persepsi harga terhadap keputusan penggunaan jasa pada Bengkel Pipi Motor. Populasi dalam penelitian ini adalah semua kosumen Bengkel Pipi Motor yang telah memiliki kartu keanggotaan Bengkel Pipi Motor selama tahun 2021 yaitu sebanyak 1.186 konsumen. Penentuan sampel dengan teknik probability sampling dengan rumus Slovin sehingga jumlah sampel sebanyak 93 responden. Metode pengumpulan data dengan observasi, wawancara dan kuesioner. Teknik analisis data yang digunakan adalah analisis regresi linear berganda. Hasil pengujian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap keputusan penggunaan jasa pada Bengkel Pipi Motor. Citra perusahaan berpengaruh positif dan signifikan terhadap keputusan penggunaan jasa pada Bengkel Pipi Motor. Persepsi harga berpengaruh positif dan signifikan terhadap keputusan penggunaan jasa pada Bengkel Pipi.
PENGARUH LIFESTYLE, SOSIAL MEDIA MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK PANLANDWOO (Survei Online pada Followers Aktif Instagram Panlandwoo) Ni Komang Dewi Laksmi Prabasini; Ni Wayan Eka Mitariani; I Gede Yudhi Hendrawan
EMAS Vol. 4 No. 12 (2023): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

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Abstract

Perhiasan imitasi sekarang sudah seperti jati diri seseorang sehingga setiap pengusaha harus pintar memahami tentang perilaku konsumen. Perilaku konsumen berperan penting dalam memahami bagaimana konsumen secara aktual mengambil keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle, social media marketing dan online customer review terhadap keputusan pembelian produk Panlandwoo. Penelitian ini dilakukan di Panlandwoo Jewellery pada konsumen produk Panlandwoo dengan menggunakan sampel sebanyak 105 orang responden. Teknik penentuan sampel yang digunakan adalah dengan teknik purposive sampling. Pengumpulan data dilakukan melalui observasi, wawancara, kuesioner dan dokumentasi. Teknik analisis data yang digunakan adalah analisis regresi linear berganda yang diolah menggunakan software SPSS versi 25. Bedasarkan hasil analisis, penelitian ini menunjukan bahwa lifestyle, social media marketing dan online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian pada Produk Panlandwoo. Hal ini berarti bahwa semakin baik lifestyle, social media marketing dan online customer review konsumen pada produk Panlandwoo maka semakin baik pula keputusan pembelian.