Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal EMAS
Luh Ketut Ari Anggarawati
Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PELAKSANAAN PERSONAL SELLING, KEPERCAYAAN PELANGGAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN ULANG PRODUK ASURANSI BERUPA PREMI ASURANSI (Studi pada PT. Asuransi Allianz Life Indonesia, Unit Genteng Biru Denpasar) Luh Ketut Ari Anggarawati; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
EMAS Vol. 3 No. 9 (2022): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Insurance is a business that provides services to its customers. As with other businesses engaged in the service industry, insurance that operates on the basis of trust is also required to show better performance, reputation, and service. This study aims to determine and analyze the effect of the implementation of Personal Selling, Customer Trust and Service Quality on the Decision to Repurchase Insurance Products at PT. Allianz Life Insurance Indonesia, Denpasar Blue Tile Unit. The population in this study were all customers who had purchased insurance products. Sampling in this study using purposive sampling method, obtained 70 respondents. The analytical method used is Multiple Linear Regression Analysis. The results of the study indicate that Personal Selling, Customer Trust and Service Quality have a positive and significant effect on Repurchase Decisions. Further researchers are expected to use a wider sample at PT Asuransi Allianz Life Indonesia, Denpasar Blue Tile Unit to become PT Asuransi Allianz Life Indonesia in Bali.
Co-Authors I Gusti Ayu Imbayani Ni Wayan Eka Mitariani