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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha JUIMA : Jurnal Ilmu Manajemen JAM : Jurnal Aplikasi Manajemen JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Organisasi Dan Manajemen International Journal of Social Science and Business Ekonis : Jurnal Ekonomi dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis Jurnal Abdi Insani Jurnal Ilmiah Satyagraha Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia International Journal of Applied Business and International Management Journal of International Conference Proceedings Dharma Jnana Journal of Entrepreneurial and Business Diversity Values EMAS Jurnal Akademisi Vokasi SENEMA

I Gusti Ayu Imbayani

Fakultas Ekonomi Dan Bisnis Universitas Mahasaraswati Denpasar

Author-ID : 2522052

Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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PENGARUH KUALITAS PELAYANAN MELALUI KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA PT BPR SARASWATI EKABUMI Febriyanti, Dewa Ayu Putu; Mitariani, Ni Wayan Eka; Imbayani, I Gusti Ayu
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

The rural banks industry occupies a very important role in the economic sector, especially in supporting the development of small and medium enterprises. The more intense competition among rural banks, the services that rural banks provide must be more optimal so that the company is able to win the competition. The purpose of this study is to determine the effect of service quality on customer satisfaction and loyalty at PT BPR Saraswati Ekabumi in Badung regency. Respondents in this research are credit, deposit and savings customers in BPR Saraswati Ekabumi. The number of respondents in this study was determined 124 respondents by using accidental sampling technique.This study uses Partial Least Square (PLS) analysis with the help of Smart PLS 3.0 program.The results of this study indicate that: 1) the quality of service has a positive and significant impact on customer satisfaction, 2) satisfaction has positive and significant effect on customer loyalty, 3) service quality has positive and significant influence to customer loyalty.

PENGARUH GREEN PRODUCT DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PT. SENSATIA BOTANICALS Okadiani, Ni Luh Bayu; Mitariani, Ni Wayan Eka; Imbayani, I Gusti Ayu
JUIMA : JURNAL ILMU MANAJEMEN Vol 9 No 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Green product is a product that is not harmful to humans and the environment, not wasteful of resources, does not produce excessive waste and involves cruelty to animals, green products must consider environmental aspects in the product life cycle so as to minimize negative impacts on nature. Whereas social media marketing is one form of marketing using social media to market a product, service, brand or issue by utilizing audiences who participate in social media, so that later it will produce purchasing decisions. In this study using a non probability sampling method with a number of 100 respondents. The results of this study found that green products have a positive and signifcant effect on purchasing decisions at PT. Sensatia Botanicals with the regression value of the green product variable is 0.614.5), while social media marketing has no signiï€cant effect on purchasing decisions at PT. Sensatia Botanicals.

PENGARUH KUALITAS PELAYANAN MELALUI KEPUASAN NASABAH TERHADAP LOYALITAS NASABAH PADA PT BPR SARASWATI EKABUMI Dewa Ayu Putu Febriyanti; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

PENGARUH GREEN PRODUCT DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA PT. SENSATIA BOTANICALS Ni Luh Bayu Okadiani; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
JUIMA : JURNAL ILMU MANAJEMEN Vol. 9 No. 1 (2019): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Green product is a product that is not harmful to humans and the environment, not wasteful of resources, does not produce excessive waste and involves cruelty to animals, green products must consider environmental aspects in the product life cycle so as to minimize negative impacts on nature. Whereas social media marketing is one form of marketing using social media to market a product, service, brand or issue by utilizing audiences who participate in social media, so that later it will produce purchasing decisions. In this study using a non probability sampling method with a number of 100 respondents. The results of this study found that green products have a positive and signifcant effect on purchasing decisions at PT. Sensatia Botanicals with the regression value of the green product variable is 0.614.5), while social media marketing has no signicant effect on purchasing decisions at PT. Sensatia Botanicals.

PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN POSITIVE EMOTION TERHADAP IMPULSE BUYING BEHAVIOR I Gusti Ayu Imbayani; Ni Nyoman Ari Novarini
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.028 KB)

Consumers in making purchases are not often done unplanned and in general consumers prefer a place to shop modern compared with traditional shopping places. Currently the type of modern shopping spot that is popular in the midst of society is the lifestyle shopping center. Increased lifestyle shopping center in Badung regency from year to year make business opportunities for business people, especially in the field of fashion. Shopping lifestyle reflects a person's choice of spending time and money, with the availability of time consumers will have plenty of time to shop and with consumer money will have a high purchasing power Fashion involvement refers to one's involvement in a fashion product that is driven by the need and interest in the productImpulse buying experienced by consumers can be influenced by positive emotion. This research was conducted to find out the influence of shopping lifestyle, fashion involvement and positive emotion toward impulse buying behavior. Samples taken as much as 220 respondents with the method of purposive sampling The analysis technique used in this research is Multiple Linear Regression AnalysisThe results with multiple linear regression analysis showed that shopping lifestyle, fashion involvement and positive emotion had a significant positive effect on the impulse buying behavior Keywords : Shopping Lifestyle, Fashion Involvement, Positive Emotion dan Impulse Buying

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (236.388 KB)

The Influence of Shopping Lifestyle, Fashion Involvement and Positive Emotion on Impulse Buying Behavior. In making purchases, consumers prefer modern shopping to traditional shopping places. It is often done unplanned. Currently, type of modern shopping spot that is popular is lifestyle shopping center. Increased lifestyle shopping center in Badung regency from year to year makes business opportunities for business people, especially in fashion field. Shopping lifestyle reflects a person's choice of spending time and money. With the availability of time, consumers will have plenty of time to shop. And with their money, they will have a high purchasing power. Fashion involvement refers to one's involvement in a fashion product that is driven by the need and interest in the product. Impulse buying experienced by consumers can be influenced by positive emotion. This research was conducted to find out the influence of shopping lifestyle, fashion involvement and positive emotion toward impulse buying behavior. There were 220 respondents. The sampling method was purposive sampling method. The analysis technique used in this research is Multiple Linear Regression Analysis. The results with multiple linear regression analysis showed that shopping lifestyle, fashion involvement and positive emotion had a significant positive effect on the impulse buying behavior. Keywords: fashion involvement, impulse buying, positive emotion, and shopping lifestyle.

The Influence of Electronic Word of Mouth (E-Wom), Brand Image, Product Knowledge on Purchase Intention I Gusti Ayu Imbayani; Agus Wahyudi Salasa Gama
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 5 No. 2 (2018)
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

In the current era of globalization, the development of science and technology indirectly has a major influence on the economy. During 2017 internet users in Indonesia reached 143.26 million people. The increasing conditions of internet and social media use have now made it easier for people to access and share information about new phenomena, one of which is Go-Jek. Word of mouth, which used to happen personally, now spreads openly through the internet, namely the word electronic word of mouth (e-WOM). The development in the use of internet is increasingly widespread by making companies inevitably have to provide online services, including websites or other online services in order to improve the brand image, product knowledge and purchase intentions. This research is intended to determine to what extent the e-WOM, brand image, product knowledge on purchase intention bring about effects to customer purchase intention. Data were collected using questionnaires distributed to 220 respondents determined through non-probability sampling and accidental sampling. The data analysis technique used is multiple linear regressions. The results of the study show that e-WOM, brand image, product knowledge have a positive and significant influence on purchasing intention.

Improving Repurchase Intention on Green Marketing Strategy Ni Wayan Eka Mitariani; Agus Wahyudi Salasa Gama; I Gusti Ayu Imbayani
Jurnal Organisasi dan Manajemen Vol. 18 No. 1 (2022)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v18i1.2880.2022

Purpose – The best eco-friendly brands are rapidly gaining a powerful reputation for their commitment to the environment. Organisations of all sizes are discovering that the present consumers need more than just the right products and services. Therefore, this study aims to analyze the effect of green brand image on the repurchase intention mediated by brand trust and attachment. Methodology – The samples were cosmetic products and herbal oil users, which applied green products in Bali, Indonesia. In this asaay, data were obtained by distributing questionnaires to 149 respondents, with the PLS model used to analyze the hypothetical results acquired. Findings – The results showed that brand image positively affected trust, attachment, and repurchase intention. The effect of this image on repurchase intention was also mediated by green trust. Based on the findings, the investment of resources helped increase trust, attachment, and repurchase intention, to enhance brand image. Originality – This study developed a strategical marketing framework, to increase the repurchase intention of green products. According to the analytical novelty, brand image indirectly affected repurchase intention through trust. This strategy encouraged customers to always perform repeated purchases from trustable companies producing environmentally friendly green products and services.

Green Product, Social Media Marketing and Its Influence on Purchasing Decisions Ni Luh Bayu Okadiani; Ni Wayan Eka Mitariani; I Gusti Ayu Imbayani
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

This study aims to determine the effect of green product and social media marketing on purchasing decisions. Environmental problems become one of the considerations for consumers to start using a green product. While social media marketing is a means for companies to who participate in social media so that later it will produce purchasing decisions. This is a study on Sensatia Botanical products. In this study using a nonprobability sampling method with a number of 100 respondents. This study found that green products have a positive and significant effect on purchasing decisions with the regression value of the green product variable is 0.614. Whereas social media marketing does not have a significant effect on purchasing decisions.

The Influence of Reward and Punishment on Employee Performance at Royal Tunjung Bali Hotel & Spa Legian Ni Nyoman Ari Novarini; I Gusti Ayu Imbayani
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

This research aims to analyze the effect of Reward, and Punishment against the performance of Employees on the Royal Tunjung Bali Spa Kuta Legian & Hotel. This research method using the census to determine the number of sampelnya, with all employees so that the number of samples of research is as much as 35 employees. The data collection method using observation, interview and questionnaire presented to employees Royal Tunjung Bali Spa Kuta Legian & Hotel. Data analysis technique used is a Statistical Package for Social Science (SPSS) version 17.0. Data collection techniques used are observation, interviews, and questionnaires. Analytical techniques used was multiple linear regression analysis. The results showed that test results obtained F, with F count of 73.737 with significant value 0.000 < 0.05 then Ho is rejected, this means a variable Reward and Punishment effect simultan against variable Employee Performance. and also Reward positive and significant influence on performance of employees can be seen from the results of the test T retrieved the value T calculate the significance value 2.229 of 0.033. While the value T calculate the Punishment of 2.196 means having a significant and positive influence on performance of employees. Reward is the dominant or most variables in influencing the performance of employees. The results of this research show that the better the Reward for employees, which is supported by the existence of Punishment in the form of awarding penalties to employees who make mistakes it is able to improve the performance of employees become better again, so need to do a repair and improvement by Splurge management Tunjung Bali Hotel & Spa.

Co-Authors Ade Riski Agus Wahyudi Salasa Gama ANGGRAINI , Ni Putu Nita Atmaja, I Made Johan Wirya Bayu rifa’I Cahyani, Ni Putu Fiska D. G. Agung Krisna Permana Desak Putu Eka Citra Dewi Desak Putu Harum Sari Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Febriyanti, Dewa Ayu Putu Gregorius Paulus Tahu Gusti Ayu Intan Viani Gusti Ayu Komang Tri Wahyuni Gusti Ayu Rita Devi Marchela Handayani, Ni Made Ari Putri I Gede Ariasa Putra I Gede Irfan Asmara Wijaya I Gede Suparsa I Gede Tangkas Sandika I Gede Yudha Dharma Putra I Gusti Agung Tri Purnami I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Kadek Andi Ria Gunawan I Kadek Budiantara I Ketut Agus Suweca I Komang Ngurah Mudita I Komang Sudarpa Galung I Made Surya Prayoga I Made Surya Prayoga I Made Surya Prayoga I Made Surya Prayoga3 I Made Tamba I Nyoman Andika Permana I Putu Aditya Surya Pratama I Putu Apriana Wahyu Setiawan I Putu Ariawan I Putu Aris Wirananda I Putu Eka Sastrawan Dewantara I Putu Gede Abdi Sudiatmika I Putu Krisna I Putu Rendi Bayu Krisnawan I Wayan Adi Juniarta I Wayan Arik Krisna I Wayan Aris Mahendra I Wayan Egi Permana I Wayan Ekastana Senadwipa Perteka Ida Bagus Agung Mahaputra Pemaron Ida Bagus Ardita Dwipayadnya Juniantari, Ni Made Rai Kadek Anggi Trisnayanti Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Wulan Krisna Aryanti Made Agus Ari Santana Mahatama, I Putu Candra Ma’ruf Hidayat Muhammad Hercahya Abadi Musholikhah Nengah Landra Ni Kadek Anita Putri Ni Kadek Dian Winda Sari Ni Kadek Indriani Ni Kadek Matriani Ni Kadek Mea Wandari Ni Kadek Puspitasari, Ni Kadek Ni Kadek Ria Dwi Wandasari Ni Kadek Risna Dwi Kartika Ni Kadek Tara Wahyuni Ni Kadek Vidia Krisna Devi Ni Ketut Ledys Sri Rahayu Ni Ketut Nopianti Ni Ketut Okta Widia Astuti Ni Ketut Sri Diana Wati Ni Komang Alisa Andriani Ni Komang Alit Vikananda Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Juliantari Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Gede Lora Pranciska Ni Luh Putu Fitri Apsari Ni Luh Sinta Krisna Dewi Ni Made Anggara Cipta Dewi Ni Made Dwi Widya Kencana Wati Ni Made Mira Yurika Ni Made Puspita Dewi Ni Made Ratih Safitri Ni Made Sakha Dwi Ariesta Ni Nyoman Ari Novarini Ni Nyoman Ayu Widyawati Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Sulistyawati Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Melani Gita Sari Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Risa Ayu Ni Putu Sintya Garini Dewi Ni Putu Sita Krisna Dewi Ni Putu Widya Novyantari Ni Putu Yeni Astiti Ni Wayan Cahya Ayu Pratami Ni Wayan Candra Dewi Ni Wayan Cantika Verginia Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Murnia Ni Wayan Noviana Safitri Ni Wayan Srijuli Artini Novyantari, Ni Putu Widya Okadiani, Ni Luh Bayu Pande Ketut Ribek Payanti, Ni Made Ari Dewi PRAMUDIAH, Desak Dwita Amanda Prayoga, I Gusti Ngurah Tresna Diva Prayoga, I Nyoman Adi Triyana Prayoga, Made Surya Putri, Ida Ayu Made Diah Kencana Putri, Made Ayu Metania Mertiari Putu Andrian Wijaya Putu Anik Junia Artawan Putu Devita Pradnyasari Putu Ety Trisnayani Sang Ayu Made Apriantini Suparmiati, Ni Ketut Tirtawati, Ni Luh Sari Wathi, Komang Ayu Cintya Widari, I Gusti Ayu Widyawati, Ni Made Putri Winnie Chika Fernanda S YANI, Luh Komang

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