Article Per Year (5 Year)
p-Index From 2021 - 2026
1.383
P-Index
This Author published in this journals
All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Community Service Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Rizki Wulanita Batubara
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : community service progress

 1 
Strategi Digital Marketing Pada UMKM Roti Satria Oen Akbar Bakery Untuk Mempertahankan Daya Saing Rakhmawati Purba; Bunga Sabrina; Meika Andini; Miftahul Jannah; Nadya Indayani; Rumiris Siahaan; Abednego Abednego; Rizki Wulanita Batubara; Viktor Viktor
Community Service Progress Vol. 5 No. 1 (2026): Community Services Progress Edisi Juni 2026
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v5i1.333

Abstract

MSMEs play a vital role in the Indonesian economy, creating jobs, increasing income, and driving regional economic growth. One MSME operating in the culinary sector is Roti Satria Oen Akbar Bakery. It is a bakery offering a variety of bread and cake products. Competition in the bakery business is currently intensifying, marked by the emergence of many similar businesses offering products with a variety of flavors, prices, and quality, as well as attractive promotions through digital media. Digital marketing is a marketing medium currently in high demand by the public to support various activities. One of the economic strengths that has been supporting the Indonesian economy and regional economies is the presence of micro, small, and medium enterprises (MSMEs). To maintain its competitiveness, Roti Satria Oen Akbar Bakery continues to improve its marketing aspects, including more attractive packaging designs and improving business legality, in addition to maintaining product quality. Roti Satria Oen Akbar Bakery needs to maximize social media by creating engaging content, utilizing paid advertising, and collaborating with influencers to increase market reach.
Co-Authors Abednego Abednego Abednego Ketaren Alimul Hakim Bagus - Bayu - Bunga Sabrina Fauziah Nur Fikri Khairullah Frederick Rudi Sentosa Rajagukguk Frengki Anugrah Siregar Hastuti Handayani Harahap Irvansyah Irvansyah Meika Andini Miftahul Jannah Nadya Indayani Rakhmawati Purba Rumiris Siahaan Sarwoto Sarwoto Shofyan Roni Siti Aulia Zahra Tiara Antika Viktor Viktor Yahya Tanjung Zaki Damanik