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All Journal Jurnal Penelitian Pendidikan Indonesia Digital Business Progress Journal of Ekonomics, Finance, and Management Studies Jurnal Pengabdian Masyarakat Indonesia
Suci Etri Jayanti
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Produk Health Wealth Internasional (HWI) Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening : Studi Kasus Pada Masyarakat Desa Sei Belutu Kecamatan Sei Bamban Endang Pujianti; Suci Etri Jayanti
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.111

Abstract

This study aims to determine "The Effect of Health Wealth International (HWI) Product Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study in Sei Belutu Village Community, Sei Bamban District)". The method of determining the sample used in this study is to use the Sampling formula as many as 73 samples who are customers of HWI products in Sei Belutu Village, Sei Bamban District. Based on the results of the analysis of hypothesis 1, it staates that the first hypothesis is accepted, meaning that the Product Quality variable (X) has an effect on the Customer Satisfaction variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is rejected, meaning that the Product Quality variable (X) has no effect on the Customer Loyalty variable (Y). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Customer Satisfaction variable (Z) affects the Customer Loyalty variable (Y). Based on the results of the analysis of hypothesis 4, it can be concluded that the fourth hypothesis is accepted, meaning that the customer satisfaction variable (Z) can mediate the product quality variable (X) on customer loyalty (Y).
Model dan Strategi Permodalan Bagi Petani Berbasis E-commerce Dalam Menghindari Ketergantungan Pada Tengkulak dan Meningkatkan Kesejahteraan Petani Dedy Dwi arseto; Suci Etri Jayanti; Fonaha Hulu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9791

Abstract

This research developed a community-based e-commerce model using a modified Research and Development (R&D) approach through Participatory Action Research (PAR). This model combines two main functions: (i) providing more inclusive and transparent access to digital-based micro-capital, and (ii) marketing agricultural products directly to consumers or modern markets without going through middlemen. Key features include simple cash flow recording, capital requirement simulations, and real-time market price information. Field trials through focus group discussions (FGDs) and training demonstrated significant improvements in farmers' managerial skills: financial record-keeping practices increased from 28% to 74%, while 61% of farmers felt more flexible in determining the selling price of their crops. The results of this study confirm that farmer welfare cannot be measured solely by increased productivity but is also determined by equitable access to capital, efficient distribution of produce, and financial and digital literacy. Practically, this model can be an alternative strategy to break dependence on middlemen, increase farmer independence, and encourage more inclusive and sustainable rural agricultural development.
Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

Abstract

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.
Peran perilaku pengelolaan keuangan sebagai mediator dalam meningkatkan kinerja keuangan UMKM di kota Medan Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Daniel Collyn; Suci Etri Jayanti; Sri Winda Hardiyanti Damanik
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243356

Abstract

Penelitian ini bertujuan menganalisis pengaruh kemampuan menyusun laporan keuangan, literasi keuangan, dan inklusi keuangan terhadap kinerja keuangan UMKM, baik pengaruh langsung maupun pengaruh tidak langsung melalui perilaku pengelolaan keuangan. Penelitian ini merupakan penelitian deskriptif kuantitatif. Penelitian dilakukan kepada 100 orang pelaku UMKM di kota Medan. Teknik penarikan sampel menggunakan teknik simple random sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner. Data dianalisis menggunakan metode analisis jalur (path analisys). Hasil analisis menunjukkan bahwa kemampuan menyusun laporan keuangan, literasi keuangan, dan inklusi keuangan secara parsial berpengaruh positif dan signifikan terhadap perilaku pengelolaan keuangan UMKM. Kemampuan menyusun laporan keuangan dan literasi keuangan secara parsial berpengaruh positif tidak signifikan terhadap kinerja keuangan UMKM. Sementara itu, inklusi keuangan dan perilaku pengelolaan keuangan secara parsial berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM. Temuan menarik lainnya adalah perilaku pengelolaan keuangan memediasi pengaruh kemampuan menyusun laporan keuangan terhadap kinerja keuangan UMKM. Perilaku pengelolaan keuangan juga memediasi pengaruh literasi keuangan terhadap kinerja keuangan UMKM. Sementara itu, perilaku pengelolaan keuangan tidak memediasi pengaruh inklusi keuangan terhadap kinerja keuangan UMKM. Implikasi pada penelitian ini mendorong pengembangan strategi dan kebijakan yang dapat meningkatkan literasi keuangan, mengoptimalkan inklusi keuangan, dan memperbaiki perilaku pengelolaan keuangan UMKM, yang pada akhirnya akan meningkatkan kesejahteraan dan pertumbuhan berkelanjutan sektor UMKM.
Co-Authors Ayu Zurlaini Damanik Bobby Hartanto Cici Puspaningrum Daniel Collyn Dedy Dwi Arseto Endang Pujianti Fonaha Hulu Kumala Vera Dewi Murbanto Sinaga Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Sri Winda Hardiyanti Damanik Suwadi Suwadi Syafrizal, Rodi Yenni Mariani Sinurat Yomeini Margareth Sagala