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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Penelitian Pendidikan Indonesia Digital Business Progress Management and Business Progress Jurnal Pengabdian Masyarakat Indonesia
Suci Etri Jayanti
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Produk Health Wealth Internasional (HWI) Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening : Studi Kasus Pada Masyarakat Desa Sei Belutu Kecamatan Sei Bamban Endang Pujianti; Suci Etri Jayanti
Digital Business Progress Vol. 2 No. 2 (2023): Digital Business Progress Edisi Desember 2023
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v2i2.111

Abstract

This study aims to determine "The Effect of Health Wealth International (HWI) Product Quality on Customer Loyalty with Customer Satisfaction as an Intervening Variable (Case Study in Sei Belutu Village Community, Sei Bamban District)". The method of determining the sample used in this study is to use the Sampling formula as many as 73 samples who are customers of HWI products in Sei Belutu Village, Sei Bamban District. Based on the results of the analysis of hypothesis 1, it staates that the first hypothesis is accepted, meaning that the Product Quality variable (X) has an effect on the Customer Satisfaction variable (Z). Based on the results of the analysis of hypothesis 2, it can be concluded that the second hypothesis is rejected, meaning that the Product Quality variable (X) has no effect on the Customer Loyalty variable (Y). Based on the results of the analysis of hypothesis 3, it can be concluded that the third hypothesis is accepted, meaning that the Customer Satisfaction variable (Z) affects the Customer Loyalty variable (Y). Based on the results of the analysis of hypothesis 4, it can be concluded that the fourth hypothesis is accepted, meaning that the customer satisfaction variable (Z) can mediate the product quality variable (X) on customer loyalty (Y).
Sosialisasi Penguatan Ekonomi Masyarakat Melalui Pendidikan Kewirausahaan di Desa Firdaus Yomeini Margareth Sagala; Suci Etri Jayanti; Daniel Collyn; Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Yenni Mariani Sinurat; Rodi Syafrizal; Ayu Zurlaini Damanik; Suwadi Suwadi; Bobby Hartanto; Kumala Vera Dewi; Cici Puspaningrum; Murbanto Sinaga
JURNAL PENGABDIAN MASYARAKAT INDONESIA Vol. 3 No. 2 (2024): Juni : Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpmi.v3i2.4136

Abstract

The ratio of entrepreneurs in Firdaus village, Sei Rampah District, Serdang Bedagai Regency, is considered very low. This low ratio is attributed to the community's low interest in entrepreneurship. Most of the community believes that entrepreneurship requires a large amount of capital. Additionally, there are risks that may occur, such as losses and uncertainty regarding income. Therefore, a community service activity in the form of socialization was conducted for the people of Firdaus village. This socialization activity aimed to provide entrepreneurship education to the community in Firdaus village, thus fostering interest in entrepreneurship. The socialization activity was attended by 22 participants. The methods used in this community service activity were lectures and interactive discussions. The stages of the community service activities included the preparation stage and the implementation stage. This activity had a positive impact on increasing the knowledge of the participants regarding the entrepreneurial skills that an entrepreneur must master, as well as the importance of marketing strategies and the use of technology in the success of a business. Several participants expressed interest in entrepreneurship after participating in the community service activity. This indicates that the community service activity has made a positive contribution to the people of Firdaus village.
Peran perilaku pengelolaan keuangan sebagai mediator dalam meningkatkan kinerja keuangan UMKM di kota Medan Rapat Piter Sony Hutauruk; Rika Surianto Zalukhu; Daniel Collyn; Suci Etri Jayanti; Sri Winda Hardiyanti Damanik
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 1 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243356

Abstract

Penelitian ini bertujuan menganalisis pengaruh kemampuan menyusun laporan keuangan, literasi keuangan, dan inklusi keuangan terhadap kinerja keuangan UMKM, baik pengaruh langsung maupun pengaruh tidak langsung melalui perilaku pengelolaan keuangan. Penelitian ini merupakan penelitian deskriptif kuantitatif. Penelitian dilakukan kepada 100 orang pelaku UMKM di kota Medan. Teknik penarikan sampel menggunakan teknik simple random sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner. Data dianalisis menggunakan metode analisis jalur (path analisys). Hasil analisis menunjukkan bahwa kemampuan menyusun laporan keuangan, literasi keuangan, dan inklusi keuangan secara parsial berpengaruh positif dan signifikan terhadap perilaku pengelolaan keuangan UMKM. Kemampuan menyusun laporan keuangan dan literasi keuangan secara parsial berpengaruh positif tidak signifikan terhadap kinerja keuangan UMKM. Sementara itu, inklusi keuangan dan perilaku pengelolaan keuangan secara parsial berpengaruh positif dan signifikan terhadap kinerja keuangan UMKM. Temuan menarik lainnya adalah perilaku pengelolaan keuangan memediasi pengaruh kemampuan menyusun laporan keuangan terhadap kinerja keuangan UMKM. Perilaku pengelolaan keuangan juga memediasi pengaruh literasi keuangan terhadap kinerja keuangan UMKM. Sementara itu, perilaku pengelolaan keuangan tidak memediasi pengaruh inklusi keuangan terhadap kinerja keuangan UMKM. Implikasi pada penelitian ini mendorong pengembangan strategi dan kebijakan yang dapat meningkatkan literasi keuangan, mengoptimalkan inklusi keuangan, dan memperbaiki perilaku pengelolaan keuangan UMKM, yang pada akhirnya akan meningkatkan kesejahteraan dan pertumbuhan berkelanjutan sektor UMKM.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Terhadap Loyalitas Karyawan Pada PT.PD. PAJA PINANG Suci Etri Jayanti; Sri Winda Hardiyanti Damanik; Ayu Zurlaini; Prayogo Hardiantoani; Muhammad Akbar Prasetyo
Management And Business Progress Vol. 5 No. 1 (2026): Management and Business Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v5i1.322

Abstract

This study aims to determine "The Influence of Organizational Culture and Work Environment on Employee Loyalty at PT. PD. PAJA PINANG". This type of research is quantitative. The sampling technique uses a Total Sampling technique of 79 samples which are all field employees of Afdiling 2 PT. PD PAJA PINANG. The data analysis method used is multiple linear regression using SPSS software. Based on the results of the analysis that the first hypothesis is accepted, meaning that the Organizational Culture variable (X1) has an effect on the Employee Loyalty variable (Y). The results of the second hypothesis analysis are rejected, meaning that the Work Environment variable (X2) does not have an effect on the Employee Loyalty variable (Y). And the results of the third hypothesis analysis are accepted, meaning that Organizational Culture (X1) and Work Environment (X2) simultaneously have an effect on the Employee Loyalty variable (Y)
ENTREPRENEURIAL LEADERSHIP AS A STRATEGY FOR IMPROVING MSME EMPLOYEE PERFORMANCE IN TEBING TINGGI CITY Rizki Wulanita Batubara; Suci Etri Jayanti; Rapat Piter
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21636623

Abstract

This study examines entrepreneurial leadership as a strategy for improving employee performance in micro, small, and medium enterprises (MSMEs) in Tebing Tinggi City. The research was designed as a quantitative explanatory survey involving 150 employees from culinary, trade, service, and creative-industry MSMEs. Entrepreneurial leadership was measured through opportunity recognition, vision articulation, risk management, creativity encouragement, and employee empowerment, while employee performance was assessed through work quality, quantity, timeliness, adaptability, and responsibility. Data were analyzed using descriptive statistics, validity and reliability tests, and simple linear regression. The illustrative findings indicate that entrepreneurial leadership has a positive and significant effect on employee performance (β = 0.624; t = 9.708; p < 0.001), explaining 39.0% of performance variance. Leaders who communicate growth opportunities, encourage initiative, tolerate calculated experimentation, and provide rapid feedback tend to create more adaptive and productive employees. The study contributes by shifting the focus from MSME owners’ business performance to employee-level outcomes in a secondary Indonesian city. Practically, MSME owners should institutionalize brief performance dialogues, idea-generation routines, delegated decision making, and learning-oriented evaluation to strengthen employee performance and business resilience.
Co-Authors Ayu Zurlaini Ayu Zurlaini Damanik Bobby Hartanto Cici Puspaningrum Daniel Collyn Endang Pujianti Kumala Vera Dewi Muhammad Akbar Prasetyo Murbanto Sinaga Prayogo Hardiantoani Rapat Piter Rapat Piter Sony Hutauruk Rika Surianto Zalukhu Rizki Wulanita Batubara Sri Winda Hardiyanti Damanik Suwadi Suwadi Syafrizal, Rodi Yenni Mariani Sinurat Yomeini Margareth Sagala