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All Journal Management Analysis Journal JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi
Siti Khayatun
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Network Capability, Knowledge Creation, Product Innovation, and Marketing Performance of Micro, Small, and Medium Enterprises (MSMEs) Eko Sasono; Wanuri Wanuri; Siti Khayatun
Management Analysis Journal Vol 12 No 2 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i2.67324

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the most developed creative industries in Indonesia and are able to make significant contribution to Indonesia's GDP (Gross Domestic Product), but the high growth of MSMEs has not been able to create sustainable MSMEs performance. Factors that influence each other include network capability, marketing performance, knowledge creation, and product innovation. This study aims to empirically prove the effect of network creation on marketing performance and knowledge creation, the effect of knowledge creation on product innovation, and the effect of product innovation on marketing performance. The sample in this study were 250 respondents of MSME owners in Semarang City. The data collection method used questionnaire distributed to MSMEs owners through Google Forms. Data analysis used descriptive statistics and structural equation modelling with the Smart PLS program. The results showed that network capability has positive and significant effect on marketing performance and knowledge creation, knowledge creation has positive and significant effect on product innovation, and product innovation has positive and significant effect on marketing performance
KEAMANAN TRANSAKSI DAN PENGARUHNYA TERHADAP KEPUASAN PENGGUNA PADA PLATFORM E-COMMERCE SHOPEE Yolanda Ardestya Linanjung; Natoil Natoil; Agung Prastyawan; Siti Khayatun
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 8 No 1 (2026): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v8i1.369

Abstract

This study aims to determine the effect of user trust, transaction security, and information quality on user satisfaction on the Shopee marketplace The research method used was a quantitative survey approach. Data were collected through questionnaires distributed to 53 respondents, who were Shopee users. Data analysis techniques included descriptive statistical tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity tests), multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²) test. The results showed that partially, User Trust had a calculated t-value of 2.225 with a significance value of 0.031. This significance value is less than 0.05 (0.031 < 0.05), thus concluding that User Trust has a positive and significant effect. Transaction Security has a calculated t-value of 3.518 with a significance value of 0.001. This value is less than 0.05 (0.001 < 0.05), so it can be concluded that transaction security has a positive and significant effect on user satisfaction, and Information Quality has a t-value of 2.094 with a significance value of 0.041. This significance value is less than 0.05 (0.041 < 0.05), so it can be concluded that information quality has a positive and significant effect on user satisfaction. The results of the regression analysis show that transaction security is the most dominant variable in influencing user satisfaction. In addition, the Adjusted R Square value of 0.554 indicates that 55.4% of user satisfaction can be explained by the variables of user trust, transaction security, and information quality, while the remaining 44.6% is influenced by other variables outside the study. Thus, it can be concluded that increasing user trust, transaction security, and information quality can increase user satisfaction on the Shopee marketplace
DINAMIKA KINERJA PEGAWAI HOTEL: Peran Lingkungan Kerja, Kepemimpinan, Kompensasi, dan Motivasi Siti Khayatun; Wanuri Wanuri; Yovita Mumpuni Hartarini
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 8 No 1 (2026): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v8i1.371

Abstract

Every organization (company) desires to improve work performance to achieve its goals. One crucial element that must be considered to achieve these goals is human resources (HR). This is because high-performing HR are able to drive the company's operations, thus impacting the achievement of company targets. However, HR performance can fluctuate due to various influencing factors, such as the work environment, leadership, compensation, and motivation. This study aims to: 1) analyze and explain the influence of the work environment on employee performance at the Patra Jasa Hotel Semarang; 2) analyze and explain the influence of leadership on employee performance at the Patra Jasa Hotel Semarang; 3) analyze and explain the influence of compensation on employee performance at the Patra Jasa Hotel Semarang; 4) analyze and explain the influence of motivation on employee performance at the Patra Jasa Hotel Semarang; and 5) analyze and explain the influence of the work environment, leadership, compensation, and motivation on employee performance at the Patra Jasa Hotel Semarang. This research method is descriptive quantitative. Data were collected through questionnaires, and the data analysis tool was multiple linear regression with quantitative descriptive analysis. The results of the study indicate: 1) There is a positive influence of work environment variables on employee performance, because the P-value of the work environment variable is 0.001 (P<0.05) so the proposed hypothesis is accepted. 2) There is no influence of leadership variables on employee performance, because the P-value of the leadership variable is 0.451 (P>0.05) so the proposed hypothesis is rejected. 3) There is a positive influence of compensation variables on employee performance, because the P-value of the compensation variable is 0.006 (P<0.05) so the proposed hypothesis is accepted. 4) There is no influence of motivation variables on employee performance, because the P-value of the motivation variable is 0.733 (P>0.05) so the proposed hypothesis is rejected. Suggestions in this study include: Leaders should improve employee space in the workplace, leaders should be able to generate creative ideas and create a conducive work environment, leaders should strive to provide a leadership model that employees can emulate, leaders should strive to provide appropriate incentives, and leaders should always provide support to employees.
Co-Authors Agung Prastyawan Eko Sasono Natoil Natoil Wanuri Wanuri Yolanda Ardestya Linanjung Yovita Mumpuni Hartarini