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Kalangi, John A. F.
JURNAL ADMINISTRASI BISNIS
Economics, Econometrics & Finance

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Pengaruh Promosi Terhadap Keputusan Menabung Nasabah Aflili, Herid Apner; Kalangi, John A. F.; Walangitan, Olivia
JURNAL ADMINISTRASI BISNIS (JAB) VOL 5. NO. 006 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.0.0.2017.18378.%p

Abstract

PT.Bank Papua Branch Manado realizes that In the course of Bank Papua in the world of national banking, not apart from efforts to increase the mobilization of public funds through a series of government policies in terms of banking monetary, with the target of achieving an increase in the number of customers. Looking at these conditions, all banking institutions including Bank Papua compete and compete to market savings products that can meet the needs of society.This study is categorized as the type of survey research where the information collected was obtained from the respondents by using the questionnaire as a basic data collection tool. Furthermore this research includes the type of explanatory research, where the type of research only focuses on problems that have occurred or that is happening by highlighting the relationships between research variables.From the above calculation, it can be concluded that there is influence of X variable to variable Y for 18% and the rest of which 82% influenced by other factors not examined by researchers such as interest factors, environmental factors, location factors and individual economic conditions.In suggesting PT.Bank Papua Manado Branch Office to keep improving promotional activities undertaken by him because it is good and proven, based on test results conducted in this study. Keywords: Promotion, Savings Decision
Pengaruh Suasana Toko Terhadap Minat Beli Konsumen Pada UD. Sinar Anugerah Pratama Manado Paila, Jeremia Alfredo; Kalangi, John A. F.; Rogahang, Joula J.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 001 (2018): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.001.2018.19224.%p

Abstract

Store atmosphere is a physical characteristic that is very important for every business and can affect the feelings or moods of consumers who visit the store, thereby affecting the interest to buy. Buying interest is a desire to buy a product or service to be purchased. In every business activity, basically aims to gain maximum profit in order to maintain the exsitence of the company amid the competition. The goal to be achieved in this research is to know the magnitude of the influence of store atmosphere on consumer buying interest in UD. Sinar Anugerah Pratama Manado. The research is a kind of quantitative research. Independen variable (x) is the store atmosphere and the dependent variable (y) buying interest. The population of this research is all visitor in UD. Sinar Anugerah Pratama Manado. Assuming the population in this study is not limited. Sampling in this study using purposive sampling method, data collection techniques used in this study is a questionnaire. Samples drawn from a population of 50 respondents consisting of 72% female and 28% male. Hypothesis testing in this study using parametric statistics in the form of t-test to see how the influence of each independent variable individually to the dependent variable. And the f-test to see how the influence of all independent variables together on the dependent variable. The value of f-arithmetic of 8.519 with the significance p-value = 0.005 < 0.05 indicates that there is a simultaneous significant influence of the store's atmosphere on buying interest. The value of t-arithmetic of 2.919 with significance p-value = 0.005 < 0.05 indicates that there is a partial significant influence of the independent variable to the dependent variable. This means that there is a strong relationship that gives effect to buy interest to consumers. From the results of hypothesis testing above shows there is significant influence of store atmosphere to consumer buying interest in UD. Sinar Anugerah Pratama Manado. Keywords: Store atmosphere, buying interest.
Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara Margaret, Merita; Kalangi, John A. F.; Tamengkel, Lucky F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct personal interviews with Speedy Internet Service Providers and equipped with sales data several years back. The conclusions from the analysis carried out on the company's marketing strategy have carried out the marketing strategy correctly and precisely and in the calculation of the SWOT analysis as outlined in the Cartesius diagram the producers are in the position of quadrant 1, Growth. Which companies can develop, maintain and improve product quality so that people continue to believe in the products provided.
Strategi Pengelolaan Pariwisata Pinus Lahendong Di Kota Tomohon Menajang, Sandy Andreo; Kalangi, John A. F.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS Vol 8, No 1 (2019): Marketing And Financial Performance
Publisher : Sam Ratulangi University

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Abstract

The purpose of this research is to know the management strategies of tourism Pine Lahendong and know what are the factors that’s encourages and inhibit Pine Lahendong Tourism management strategies. The problem in this research is how Tourism Pinus Lahendong management strategies and what are the factors that inhibit and encourage Tourism Pinus Lahendong management strategies. Tourism is one of the things that are important to a country, the existence of this tourism, then a country or more specifically the Government of the region where it is tourist attraction, will get the infusion of revenues per tourist attractions. The marketing strategy is basically a thorough plan, integrated and fused in the marketing field, which gives guidelines on the activities that will be executed to achieve the marketing goals of a company. Tourism Pinus Lahendong strategy and potential for managed, developed and marketed because it has beautiful natural scenery and a sulfur hot springs into a visitor attraction. This research which means to understand the phenomenon or strengths, weaknesses, opportunities and threats from Tourism Pinus Lahendong holistically with described it in the form of words and language so as to produce a depiction on the phenomenon that happens. the results of the SWOT analysis conducted in the Tourism development of tourism policy, then Pinus Lahendong is improving promotion through various media, to improve the existing facilities in order to provide convenience for visitors and capitalize on potential at once elaborated the opportunities that can be sold and can attract visitors.
Co-Authors Aflili, Herid Apner Danny D. S. Mukuan, Danny D. S. Margaret, Merita Menajang, Sandy Andreo Paila, Jeremia Alfredo ROGAHANG, JOULA J. Tamengkel, Lucky F. Walangitan, Olivia