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Walangitan, Olivia
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Pengaruh Promosi Terhadap Keputusan Menabung Nasabah Aflili, Herid Apner; Kalangi, John A. F.; Walangitan, Olivia
JURNAL ADMINISTRASI BISNIS (JAB) VOL 5. NO. 006 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.0.0.2017.18378.%p

Abstract

PT.Bank Papua Branch Manado realizes that In the course of Bank Papua in the world of national banking, not apart from efforts to increase the mobilization of public funds through a series of government policies in terms of banking monetary, with the target of achieving an increase in the number of customers. Looking at these conditions, all banking institutions including Bank Papua compete and compete to market savings products that can meet the needs of society.This study is categorized as the type of survey research where the information collected was obtained from the respondents by using the questionnaire as a basic data collection tool. Furthermore this research includes the type of explanatory research, where the type of research only focuses on problems that have occurred or that is happening by highlighting the relationships between research variables.From the above calculation, it can be concluded that there is influence of X variable to variable Y for 18% and the rest of which 82% influenced by other factors not examined by researchers such as interest factors, environmental factors, location factors and individual economic conditions.In suggesting PT.Bank Papua Manado Branch Office to keep improving promotional activities undertaken by him because it is good and proven, based on test results conducted in this study. Keywords: Promotion, Savings Decision
Pengaruh Startegi Pemasaran Terhadap Peningkatan Penjualan Produk Ikan Kaleng Isabella pada PT.Sinar Purefoods Internasional Bitung Sairo, Hesti; Sumampouw, Harry J.; Walangitan, Olivia
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 002 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.002.2018.19855.%p

Abstract

In line with the rapid development of science and technology that experienced an increase and change over time brings logical consequences for the business world by shifting the values of the demands of human needs and wants. Where the products / services produced are expected to be well received by consumers. Customer’s satisfaction is an important thing in the success of marketing products / services. Consumer satisfaction is determined by many factors such as marketing strategy the attention of researchers with the assumption that if a good marketing strategy it will make consumers satisfied. The researcher aims to know how far the marketing strategy to increase selling of Isabella canned fish products at PT. Sinar Purefoods International Bitung by taking the respondents as much as 70 respondents. The method of analysis used in this study is a quantitative method with a simple correlation analysis approach and simple regression. The result of simple correlation analysis is r = 0,05 this indicate that if marketing strategy go up hence increase of sale will go up also. The degree of correlation is in the "high" category and after testing the significance of "very significant" evidently. With the coefficient of determination factor marketing strategy is determined by the factor of increase in sales and the rest is determined by other factors. With a simple regression analysis can be interpreted that any addition of a scale on the marketing strategy will lead to an increase in sales increase. Thus it is evident that the marketing strategy has an influence on the increase in sales. Based on the results of this study, researchers suggest that leaders continue to observe and pay attention to the elements of marketing strategy variables that have not been touched in the research and to keep the current marketing strategy to provide increased sales to the company.
PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN PADA PT. COLUMBIA KOTAMOBAGU PAPUTUNGAN, DESIASTUTY; Tampi, Johny R. E.; Walangitan, Olivia
JURNAL ADMINISTRASI BISNIS (JAB) VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.0.0.2017.17519.%p

Abstract

To maintain the viability of the company, companies are often faced with the problem,such as the difficulty in increasing the volume of sales of the existence of competition fromsimilar companies increased the complexity of consumer behavior against a product,changing consumer tastes, as well as the uncertain economic conditions. Promotion is anactivity that can be done by the company with the aim to inform, persuade, and influenceconsumers to select or purchase products offered by the company. Promotions at ColumbiaKotamobagu PT. is seen from the 6 indicators i.e. advertising, personal selling, salespromotion, public relations, direct marketing tools, measurement scales use the ratin scale.This research is quantitative research using a simple correlation analysis and regressionanalysis. Data collection techniques in the study was collected in the form of primary dataand secondary data, and tools that on the collection of data through a questionnaire filledout by 300 respondents and analyzed using a simple correlation analysis and analysissimple regression. Based on the results of the analysis of simple correlation and simpleregression analysis showed that the independent variable is. promotion of the dependentvariables simultaneously affecting the increase in sales which means promotion toincreased influence sales are still in the low category. It is recommended also to companyPT. Columbia Kotamobagu so need to pay attention to the marketing mix policy especiallythe issue price is set so that the company can be reached by the consumer, so that it canincrease the level of sales.Keywords: promotion, increased sales
EFFECT OF QUALITY OF SERVICE ON CUSTOMER SATISFACTION ON GALAXY MART MANADO SEGE, FANDA OLIVIA BEATRICE; Tumbel, Tinneke M.; Walangitan, Olivia
JURNAL ADMINISTRASI BISNIS (JAB) VOL 5. NO 004 (2017): JURNAL ADMINISTRASI BISNIS UNSRAT
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.0.0.2017.17520.%p

Abstract

Retail business spread across the country is experiencing rapid development. Thisdevelopment is due to retail customers who prefer to buy different items in one place. Of themany marketing activities, supermarkets, mini markets and department stores compete to offera variety of shopping facilities ranging from services provided, discounts, payment options,and other facilities to create a sense of satisfaction for customers in shopping. The mainproblem in this research is "What Quality of Service Affects Galaxy Mart CustomerSatisfaction?". This study aims to determine whether the quality of service Galaxy Martinfluence on customer satisfaction. Talking about quality and customer satisfaction iscertainly closely related to marketing. The essence of marketing is to identify and meet theneeds and desires of consumers according to Kotler dan Keller (2016:27) “marketing ismeeting needs profitability” . Similar to retail, it can be understood as all activities involved inthe sale of goods or services directly to the end consumer for personal use rather thanbusiness use.This research type is quantitative research with technique of data analysis byusing interval scale research instrument, validity and reliability test, simple linear regressionequation and hypothesis test. Based on the results of research the influence of QualityCelebration is a variable that does not affect consumer satisfaction Galaxy Mart Supermarket.Based on the results of research hypothesis testing research states that the hypothesis isrejected because the influence of service quality has no effect on customer satisfaction. Then itcan be concluded that Service Quality does not significantly influence Customer Satisfactionthat if performance is below expectations, customer is not satisfied. If its performance meetsthe expectations of satisfied customers. If performance exceeds expectations, customers arevery satisfied or happy. In this case the company should further improve the Quality of Serviceto Customer Satisfaction, because customer satisfaction is very impactful for the company.Keywords: Service Quality, Customer Satisfaction
Pengaruh Harga Terhadap Penjualan Produk Motor Yamaha Mio Pada PT. Hasjrat Abadi Outlet Karombasan Manado Neisia, Tembesi Citra; Kalangi, Johny A. F; Walangitan, Olivia
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 003 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.003.2018.20284.%p

Abstract

With the advancement of technology in this era of globalization, every company strives to always improve the quality of production and marketing management with the aim of maximizing the profits targeted by each company. To overcome the tight competition in marketing then one of the efforts undertaken by the company is to set a competitive pricing strategy so that sales increase the maximum. The right price and integrated can produce an effect to the customer to build relationship with the consumer so as to increase sales volume. This study uses quantitative method with the number of samples in this study are 84 consumers. Where researchers calculate the results of consumer responses on the questionnaire by using SPSS application version 21, so it can be known whether there is correlation and how much influence of price variables on sales of these products. The results of this study indicate that there is a positive influence of t count is greater than t-table (24,447> 1,993). Based on the results of research data that has been processed, it can be concluded that the effect of price on product sales are at a very strong correlation level of 0.879 or 87.9%, while 12.1% influenced by other variables not examined in this study. Keywords: Price, Product Sales
Co-Authors Aflili, Herid Apner Johny R. E. Tampi, Johny R. E. Kalangi, John A. F. Kalangi, Johny A. F Neisia, Tembesi Citra PAPUTUNGAN, DESIASTUTY Sairo, Hesti SEGE, FANDA OLIVIA BEATRICE SUMAMPOUW, HARRY J. TINNEKE TUMBEL