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PERANAN LITERASI KEUANGAN, PENDAPATAN DAN MANAJEMEN PERILAKU KEUANGAN DALAM STRATEGI MENCAPAI KETAHANAN KEUANGAN PADA KARYAWAN PT. VARIA USAHA BETON Rakmat Dwi Anugrah Putra; Agus Agus; Tri Ratnawati; Hwihanus Hwihanus
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 5 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i5.1737

Abstract

Tujuan dari penelitian ini untuk menganalisis peranan literasi keuangan, pendapatan dan manajemen perilaku keuangan dalam mencapai ketahanan finansial pada karyawan PT. Varia Usaha Beton. Penelitian ini merupakan penelitian kualitatif deskriptif berdasarkan wawancara sejumlah 27 orang. Hasil penelitiaan menunjukkan bahwa sebagian besar sudah memahami literasi keuangan, cara mengelola uang dengan efektif dan mengetahui manfaat pengelolaan uang untuk saat ini dan mendatang. Mayoritas dari responden merasa puas dengan besaran pendapatan yang diterima dan dapat mencukupi kebutuhan sehari-hari. Sebagian besar responden sudah menunjukkan sikap yang proaktif dalam menjaga ketahanan keuangan. Beberapa analisa tindakan strategis yang dapat dilakukan untuk mencapai ketahanan keuangan antara lain adalah 1) Penguatan Literasi Keuangan dengan mengadakan program pelatihan rutin untuk meningkatkan literasi keuangan karyawan. 2) Mendorong diversifikasi pendapatan melalui peluang pekerjaan tambahan atau pengembangan keterampilan. 3) Pemanfaatan teknologi finansial untuk memberikan akses lebih baik ke alat dan informasi keuangan. 4) Melakukakan Pengelolaan Utang yang baik dengan menyediakan sumber daya dan dukungan untuk pengelolaan utang yang efektif.
Pengaruh Kualitas Pelayanan, Citra Merek dan Kualitas Produk Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Agus Agus; Siti Mujanah; Achmad Yanu Alif Fianto
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 2 (2024): Transformasi Manageria: Journal of Islamic Education Management 
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i2.7031

Abstract

Brand image is one that triggers consumer loyalty to a product. This research investigates the influence of service quality, brand image and product quality on consumer satisfaction. Also investigate whether consumer satisfaction is a good mediator. This study conducted a survey of Selis electric motorbike users in Manokwari City. Using a purposive sampling method with the sample criteria being Selis electric motorbike owners, 152 respondents were obtained. The data was then analyzed using Structural Equation Modeling. The findings show that service quality and brand image make a positive contribution to consumer satisfaction. While product quality does not. Research also proves that consumer satisfaction mediates the relationship between service quality, brand image and product quality on tourist consumer loyalty. This study contributes to understanding marketing management by using the framework of consumer satisfaction and consumer loyalty in electric motorbike companies, which can also be applied to other general companies
The Influence of Accounting and Promotion Information Systems on Sales Volume with Product Quality as an Intervening Variable at PT. Brother Karya Zaenal Arifin; Agus Agus; Arif Hartadi; M. Aziz; Slamet Riyadi; Maria Yovita R Pandin
Syntax Idea 3145-3152
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Accounting information systems can aid businesses in enhancing sales volume and profitability, notwithstanding the challenge of increasing sales. This research investigates how promotions and management accounting information systems influence product quality, and explores whether product quality serves as a significant mediator. A survey was conducted among customers of PT. Saudara Karya Surabaya, involving 102 respondents selected through purposive sampling of customers who had completed at least one transaction. Structural equation modelling was employed to analyze the collected data. The findings indicate that both management accounting information systems and promotional strategies positively impact product quality. Furthermore, the study reveals that the relationship between promotions, management accounting information systems, and sales volume is mediated by product quality. This study contributes to the theoretical framework of marketing strategy by integrating concepts of product