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PENGARUH PEMASARAN DIGITAL, BIAYA PRODUKSI DAN LAMA USAHA TERHADAP PENDAPATAN UMKM WISATA EDUKASI SUSU BATU (WESB) DI KOTA BATU, JAWA TIMUR Suci Harira Sari Hatuina; Maria Alni Lau Go’o; Tri Ratnawati; Hwihanus Hwihanus
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 3 No. 6 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : CV SWA Anugrah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v3i6.1770

Abstract

Tujuan dilakukannya penelitian ini adalah untuk mengetahui hubungan antara pemasaran digital, biaya produksi dan lama usaha terhadap pendapatan UMKM wisata edukasi kota batu. Penelitian ini menggunakan metode penelitian kuantitatif. Populasi di dalam penelitian ini adalah para karyawan yang ada di edukasi kota batu. Pengambilan sampel pada penelitian ini dilakukan dengan menggunakan metode purposive sampling dengan total sampel 75 responden. Instrumen penelitian yang digunakan dalam pengukur Tingkat kepentingan pada masing-masing indikator mengunakan skala likert dengan rentang 1 (sangat tidak setuju), 2 (tidak setuju), 3 (netral), 4 (setuju), 5 (sangat tidak setuju). Hasil penelitian ini menunjukkan Secara uji F (simultan) diperoleh nilai nilai F hitung sebesar 22.842 dengan nilai signifikansi sebesar 0,000 dan lebih kecil daripada tingkat signifikansi yang digunakan pada penelitian ini yaitu 0,05 (5%), maka disimpulkan pemasaran digital(X1), biaya produksi (X2) dan lama usaha (X3) secara simultan berpengaruh terhadap pendapatan umkm wisata edukasi susu batu.
Pengaruh Burnoutdan Self Efficacy Terhadap Organizational Citizenship Behavior dan Kinerja Karyawan pada PT. Kelapa Sawit Kabupaten Sambas Kalimantan Barat Suci Harira Sari Hatuina; Siti Mujanah; Achmad Yanu Alif Fianto
Transformasi Manageria:   Journal of Islamic Education Management Vol 4 No 1 (2024): Transformasi Manageria: Journal of Islamic Education Management (inPress)
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/manageria.v4i1.6965

Abstract

High self-efficacy will achieve better performance because the individual has strong motivation, clear goals, stable emotions and the ability to perform activities or behavior successfully. Self-efficacy reflects an individual's belief in his or her ability to carry out a task at a specific level of performance. Self-efficacy is a belief that arises from having self-confidence in one's ability to carry it out. This research aims to examine the influence of burnout and self-efficacy on Organizational Citizenship Behavior and employee performance at PT. Sambas Regency Oil Palm, West Kalimantan. Data collection in this research was carried out using a questionnaire which was answered directly by the respondents via a Google Form link. Questionnaires that have been completed by respondents will automatically be seen on the link for filling in the respondent's questionnaire which will then be tabulated in Microsoft Office Excel 2007 and processed using the SPSS program.
The Influence of Individual Characteristics, Work Environment, Paternalistic Leadership Style and Competencies on Employee Performance at PT Fajar Saudara Kusuma Sebawi Mill In West Kalimantan Suci Harira Sari Hatuina; Ida Aju Brahma Sari; Ida Aju Brahma Ratih
Journal of Social Research Vol. 4 No. 3 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i3.2465

Abstract

This study aims to evaluate the influence of individual characteristics, work environment, and paternalistic leadership style on employee performance and competence at PT Fajar Brother Kusuma Sebawi Mill in West Kalimantan, which operates in the palm oil, plantation, and sea transportation sectors. The research uses a quantitative approach, employing a survey method to gather data from employees. The data was analyzed using statistical techniques to identify the relationships between the variables. The results indicate that individual characteristics do not have a significant effect on employee performance or competence at PT Fajar Saudara Kusuma Sebawi Mill. However, the work environment has a significant positive impact on employee performance, while it does not affect competence. The paternalistic leadership style is found to significantly influence both employee performance and competence. Moreover, competence positively affects employee performance, highlighting the importance of improving employees' skills and abilities for enhanced work outcomes. In conclusion, the study demonstrates that while individual characteristics are not significant, the work environment and paternalistic leadership style play crucial roles in improving employee performance and competence. The results suggest that PT Fajar Brother Kusuma Sebawi Mill should focus on optimizing the work environment and leadership styles to enhance employee productivity and skills, thereby driving the company’s growth. The study provides valuable insights for companies aiming to improve their human resource management strategies, especially in the plantation and sea transportation sectors.