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All Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Innovative and Creativity
Sarsono
Universitas Islam Batik Surakarta
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Keputusan Pembelian Ditinjau Dari E-Wom, Citra Merek, dan Kualitas Produk Azarine di Kabupaten Sukoharjo Brenanda Agustin; Sarsono; Sri Hartono
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1377

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (e-wom), citra merek, kualitas produk terhadap keputusan pembelian produk Azarine di Kabupaten Sukoharjo. Jenis penelitian ini menggunakan desain kuantitatif deskriptif. Populasi pada penelitian ini adalah seluruh konsumen Azarine di Kabupaten Sukoharjo yang jumlahnya tidak terhingga dan sampel yang digunakan sebanyak 100 responden. Penelitian ini menggunakan tek­nik purposive sampling. Pengumpulan data meng­guna­kan kuesioner. Teknik analisis data yang digunakan analisis statistik yaitu uji regresi linear berganda, uji F, uji t, dan uji koefisien determinasi (R2). Hasil penelitian ini menunjuk­kan bahwa variabel electronic word of mouth (e-wom), citra merek, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian produk Azarine di Kabu­paten Sukoharjo. Berdasarkan hasil uji koefisien deter­minasi (R2), variabel electronic word of mouth (e-wom), citra merek dan kualitas produk mempengaruhi keputusan pembelian produk Azarine di Kabupaten Sukoharjo sebesar 65,3% sedangkan sisanya sebesar 34,7% dipengaruhi oleh variabel lain yang tidak dimasukkan dalam penelitian ini. Misalnya, brand trust, brand ambassador, gaya hidup, dan lain-lain.
Leadership and Work Environment Mediated by Work Motivation to Employee Performance at Ar-Risalah Surakarta Foundation Dwi Henri Wijiatmoko; Ida Aryati; Sarsono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 3 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i3.5830

Abstract

This research aims to investigate the influence of leadership style, work environment and work motivation to employees performance. In addition, this research is also to investigate work motivation as a mediating factor between leadership style, work environment, and employee performance. The study encompasses of 180 employees, with a sample size of 64 respondents selected through purposive sampling. Primary data were collected using a questionnaire. The findings reveal that leadership style lacks a positively and significantly impacts employees performance. While work environment positively and significantly influences employees performance. Additionally, work environment affects positively and significantly to work motivation. Furthermore, work environment positively and significantly affects employee performance. The study also indicates that leadership style positively and significantly influences employee performance through work motivation, and similarly, work environment has a positive and significant impact on employee performance through work motivation.
Pengaruh Kompetensi, Motivasi, Lingkungan Kerja, dan Penggunaan Tehnologi Informasi Terhadap Kinerja Pegawai pada Cabang Dinas Kehutanan Provinsi Jawa Tengah Wilayah X Intan Prawestri Arum Sari; Bambang Mursito; Sarsono
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.6812

Abstract

The Influence of Competence, Motivation, Work Environment, and Information Technology Used on Employee Performance in Cabang Dinas Kehutanan Wilayah X. This research aims to find out the influence of competence, motivation, work environment and Information Technology Used on employee performance simultaneously and partially on employee performance at Cabang Dinas Kehutanan Wilayah X of central java. This research desing the population of all central java is 58 employees. The sampling technique used in this study is a census technique with a sample of 58 employees. Data collection uses questionnaires. Data analysis techniques used for statistical analysis are multiple linear regression test, F test, t test, and determination coefficient. The research results show that competence, motivation, work environment and the use of information technology on employee performance at Cabang Dinas Kehutanan Wilayah X of Central Java partially and significantly affect the performance of the employees. The suggestions Competence, Motivation, Work Environment, and Information Technology Used at Cabang Dinas Kehutanan Wilayah X of central java will make the performance of employees improve and become better than before.
Kepuasan Konsumen Ditinjau Dari Kualitas Layanan, Persepsi Harga, Dan Kepercayaan Terhadap Produk Eiger Daffa Yusuf Rosula; Sarsono; Raisa Aribatul Hamidah
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1454

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, persepsi harga, dan kepercayaan terhadap kepuasan konsumen produk Eiger pada Generasi Z di Surakarta dengan menggunakan pendekatan deskriptif kuantitatif. Populasi dalam penelitian ini adalah konsumen Generasi Z di Surakarta yang pernah membeli produk Eiger, dengan jumlah populasi yang tidak diketahui secara pasti, sehingga penentuan sampel menggunakan rumus Cochran dan diperoleh sebanyak 100 responden melalui teknik purposive sampling. Data dikumpulkan melalui kuesioner skala Likert yang didukung oleh observasi, wawancara, dokumentasi, dan studi pustaka, kemudian dianalisis menggunakan regresi linier berganda dengan bantuan program SPSS versi 27 yang dilengkapi dengan uji validitas, reliabilitas, uji asumsi klasik, uji F, uji t, serta koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa kualitas layanan, persepsi harga, dan kepercayaan berpengaruh positif dan signifikan secara parsial terhadap kepuasan konsumen, dengan kualitas layanan sebagai variabel yang paling dominan. Secara simultan, ketiga variabel tersebut juga terbukti berpengaruh signifikan terhadap kepuasan konsumen produk Eiger pada Generasi Z di Surakarta, sehingga peningkatan kualitas layanan, pengelolaan persepsi harga yang tepat, serta penguatan kepercayaan konsumen menjadi faktor penting dalam meningkatkan kepuasan dan membangun loyalitas konsumen secara berkelanjutan.
Keputusan Pembelian Ditinjau Dari Persepsi Harga, Kualitas Pelayanan, Dan Kualitas Produk Pada PT Mitra Anda Abadi Klaten Adzra Belvana Bassamah; Sarsono; Sudarwati
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.13624

Abstract

The study purpose was to determine the perception of price, service, and product quality impacting purchasing decisions at PT Mitra Anda Abadi Klaten, in Klaten, Central Java. Materials and methods. Using quantitative descriptive methods and non-probability purposive sampling. With a 95% confidence level and a 10% margin of error, the Sugiyono formula was used to determine a sample of 100 respondents. Prior to hypothesis testing, the instruments were checked for validity and reliability, and the regression model was tested for normality, multicollinearity, and heteroscedasticity. Data were analyzed using SPSS using multiple linear regression. Results. Price perception does not have a positive and significant effect on purchasing decisions (t-count = 1.881 < t-table = 2.040; sig. = 0.063); service quality has a positive and significant effect on purchasing decisions (t-count = 3.567 > t-table = 1.985; sig. = 0.001); and product quality does not have a positive and significant effect on purchasing decisions (t-count = 1.967 < t-table = 1.985; sig. = 0.052). The adjusted R-square value of 0.424 indicates that the three variables studied explain 42.4% of the variance, while the remaining 57.6% is attributable to variables outside this study. Conclusions. Service quality is the primary factor influencing the three variables. Perceptions of price and product quality do not significantly influence customers' purchasing decisions, but both together significantly influence their decisions.
Co-Authors Adzra Belvana Bassamah Bambang Mursito Brenanda Agustin Daffa Yusuf Rosula Dwi Henri Wijiatmoko Ida Aryati Intan Prawestri Arum Sari Raisa Aribatul Hamidah Sri Hartono Sudarwati