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All Journal Valid Jurnal Pengabdian Kredibel: Jurnal Ilmiah Manajemen
Zulkarnaen
Sekolah Tinggi Ilmu Ekonomi AMM
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Trust, Price dan Service Quality Terhadap Repurchase Intention Pada UD. Ananda Di Masbagik Lombok Timur Rima Shobrina; Zulkarnaen; Surahman Hidayat
Kredibel: Jurnal Ilmiah Manajemen Vol. 1 No. 3 (2023): Vol. 1 No. 3 Desember 2023
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This research aims to determine the influence of Trust, Price, and Service Quality on Repurchase Intention at UD. Ananda Wholesale in Masbagik, East Lombok. The data analysis technique used is multiple linear regression analysis technique with results Y = 1,464 + 0,117X1 + 0,407X2 + 0,288X3 calculated using the SPSS 25 program. Based on the results of the multiple linear regression test, it can be concluded that the constant value is 1.464, meaning that if there is no change in the trust, price and service quality variables (the values ​​of X1, X2 and X3 are 0). So, repurchase intention at UD. Ananda Wholesale amounted to 1,464 units. The results of this research also show that the t test (partial) states that the trust variable is not significant, the price variable has a significant effect, the service quality variable has an insignificant effect. Based on the F test (simultaneous), it states that the variables trust, price and service quality simultaneously influence repurchase intention and the beta test shows that the variable has a dominant influence on repurchase intention at UD. Ananda Wholesale is the price variable.
Pengembangan Usaha Usus Krispy Melalui Identitas Merek (Brand Identity) Dan Digital Marketing Pada UMKM Usus Krispy Dusun Sandongan Timur Desa Saribaye Kecamatan Lingsar, Lombok Barat Nizar Hamdi; Zulkarnaen; Sofiati Wardah; Baiq Desthania Prathama; Galuh Ratna Mutia
Valid Jurnal Pengabdian Vol. 4 No. 2 (2026): Vol. 4 No. 2 Juli 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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This community service initiative aims to develop the MSME sector in Sari Baye Village, Lingsar District, West Lombok Regency. One of the micro-enterprises selected for assistance is a home-based "Crispy Chicken Intestine" business located in Sandongan Timur Hamlet, Sari Baye Village, Lingsar District; this is a locally-owned culinary micro-enterprise known for its distinctive taste and affordable pricing. Chicken intestines—often viewed as a mundane food ingredient—can be processed into a crispy, savoury snack with higher market value. The Crispy Chicken Intestine product also offers development potential through various flavour variants, such as original, *balado* (spicy chilli), hot/spicy, barbecue, and cheese. Such variety can enhance product appeal and reach broader market segments, ranging from children and teenagers to adults. The business owner faces challenges regarding the lack of an attractive brand identity and the absence of digital marketing efforts via the internet or social media. Sales currently rely on consignment at small kiosks, and the product is not yet widely known within the Lingsar District community. To address these issues, the community service team provided business development assistance through the following measures: 1) Conducting outreach on the importance of an attractive brand identity and product promotion via digital marketing; 2) Providing training and guidance on brand identity design; and 3) Providing training and guidance on designing promotional materials for digital marketing.
Peningkatkan Peluang Bisnis Melalui Penentuan Identitas Usaha Dan Pemanfaatan Digital Marketing Galuh Ratna Mutia; Sofiati Wardah; Baiq Desthania Prathama; Nizar Hamdi; Zulkarnaen
Valid Jurnal Pengabdian Vol. 4 No. 1 (2026): Vol. 4 No. 1 Januari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Pengabdian ini bertujuan untuk meningkatkan peluang bisnis pelaku UMKM melalui penentuan identitas usaha dan pemanfaatan digital marketing. Kegiatan dilaksanakan di Desa Saribaye, Kecamatan Lingar, Kabupaten Lombok Barat dengan fokus pada pelaku UKM bakso cilok di Dusun Repok Kekeri. Permasalahan utama yang dihadapi mitra adalah belum adanya identitas usaha yang jelas serta keterbatasan pemanfaatan media digital dalam kegiatan pemasaran. Metode pelaksanaan meliputi observasi lapangan, penyuluhan, pelatihan, dan pendampingan. Penyuluhan difokuskan pada pentingnya identitas usaha sebagai bagian dari strategi branding, sedangkan pelatihan dan pendampingan diarahkan pada perancangan merek, logo, serta pemanfaatan digital marketing melalui media sosial. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan kesadaran pelaku UMKM mengenai pentingnya identitas usaha serta peningkatan pengetahuan dan keterampilan dalam pemasaran digital. Program ini diharapkan mampu meningkatkan daya saing, memperluas jangkauan pasar, dan mendorong peningkatan ekonomi masyarakat secara berkelanjutan.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Kue Brownies Glowing Cake Di Mataram Fierni Handayani; Zulkarnaen; Rosyia Wardani
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 3 (2026): Vol. 5 No. 3 Februari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to determine the role of SWOT analysis in increasing sales at the Glowing Cake Brownies Cake Shop in Mataram. The problem in this research is "whether SWOT analysis plays a role in increasing sales at Brownies Glowing Cake Cake Shops in Mataram". The research method used in this research is descriptive analysis research method, SWOT Matrix, External Factor Evaluation Matrix (Ekternal Factor Evaluation-EFE), Internal Factor Evaluation Matrix (Internal Factor Evaluation-IFE). The population and sample in this study were 10 of them are employees and owners Glowing Cake Brownies Cake Shop in Mataram. Data collection techniques used in this study were questions in the form of interviews and statements in the form of questionnaires. The results of this study indicate that currently the Brownies Glowing Cake Cake Shop in Mataram The marketing strategy implemented by the Brownies Glowing Cake Cake Shop in Mataram is providing quality products at affordable prices but also considering the maximum delivery service, making maximum use of product sales through social media. the media, and maintaining the company's image in the eyes of the public so as to increase customer loyalty and the weighted value of the Matrix Internal Factor Evaluatin (IFE Matrix) is 0.18 which states that the position of Brownies Glowing Cake Cake Shop has a strong internal position. While the weighted value of the Matrix External Factor Evaluation (EFE Matrix) is -0.1 which states that the Brownies Glowing Cake Bake Shop is in the face of the external environment the company's position is threatened.
Co-Authors Fierni Handayani Galuh Ratna Mutia Nizar Hamdi Rima Shobrina Rosyia Wardani Sofiati Wardah Surahman Hidayat