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Punuindoong, Anneke Y.
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Economics, Econometrics & Finance

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Pengaruh Kualitas Produk Dan Kesesuaian Harga Terhadap Peningkatan Penjualan Beras Premium Pada Perum Bulog Divisi Regional Sulawesi Utara Dan Gorontalo (Studi Kasus Pada Konsumen Wilayah Kota Manado) Puspitasari, Intan; Sumampouw, Harry J.; Punuindoong, Anneke Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 002 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.002.2018.19853.%p

Abstract

The purpose of this research is to determine and obtain a review on the effects of product quality and price compatibility on increasing the sales premium rice at Perum BULOG Division North Sulawesi and Gorontalo (In The Region of Manado City). This is a descriptive quantitative with a sample of 66 respondents that is obtained using accidental sampling method. To test the quality of the instruments, validity and reliability tests are employed, while the data is analyzed using multiple linear regressions method with t test, F test, and coefficient of determination . Therefore, Ho is rejected and Ha is accepted, which means that the independent variables (product quality and price compatibility) simultaneously affect the dependent variables (increasing the sales) positively and significantly. The result of coefficient of determination () shows that the rate of adjusted R Square is 0,713 or 71,3%, which means that the variations of sales increase can be explained by product quality and price compatibility, while the rest 28,7% can be explained by other variables outside the research variables. 
Pengaruh Bauran Pemasaran Terhadap Tingkat Penjualan Motor Yamaha Mio M3 Pada PT. Hasjrat Abadi Cabang Tumpaan Tinungki, Deysy Deyby; Tampi, Johny R. E.; Punuindoong, Anneke Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 003 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.003.2018.20279.%p

Abstract

This research is purposeful to determine the extent of the effect of marketing mix on the level of sales. This research useda quantitative method. The subjects in this research were the consumers at PT. Hasjrat Abadi Branch of Tumpaan. The object of this research were the marketing mix and the level of sales at PT.Hasjrat Abadi Branch of Tumpaan. Population in this research were consumers of  PT. Hasjrat Abadi Branch of Tumpaan, comprised of 437 people who have been netted for 2 months, with a sample of 81 respondents. Data collection techniques were interview, observation, documentation, and questionnaire. Analysis of data used descriptive analysis, validity and reliability, the analysis of the correlation coefficient, determination coefficient, multiple correlation and linear regression. Hypothesis test used was T test (partial test) and F test (simultaneous test). From the results of data analysis found that the partial product of positive and significantly affect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. Product is the most dominant variable affecting on the level of sales. Prices partially positive and significant effect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. Partially promotion of positive and significant effect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. The place is partially positive and significant effect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. Simultaneously the product, price, promotion, and place a significant effect on the level of sales Yamaha Mio M3 Motorcycle at PT. Hasjrat Abadi Branch of Tumpaan. The company needs to sustain the product quality, the price of conformity, innovation in promoting and all is place in an effort to boost the level of sales.Keywords : Marketing Mix, The Level of Sales.
Pengaruh Komunikasi Pemasaran Terhadap Citra Perusahaan PT. Telkom Indonesia Manado Papeo, Adyan; Kalangi, Johny A. F; Punuindoong, Anneke Y.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 6, No 003 (2018): JURNAL ADMINISTRASI BISNIS
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.6.003.2018.20291.%p

Abstract

This research is based on the existing phenomenon that is the influence of marketing communications to the image perusuhaan. The purpose of the research is to know whether marketing communications can affect in the formation of corporate image and the object of this research is PT. Telkom Indonesia Manado. Penelitian ini bertujuan untuk menjawab permasalahan atau fenomena yang disebutkan diatas.  Penelitian ini merupakan penelitian deskriptif kuantitatif dengan jumlah sampel sebnayak 130 responden. Dalam penelitian ini menngunakan dua variabel yang terdiri dari variabel bebas yaitu (komunikasi pemasaran) dan varibel terkait yaitu (citra perusahaan). Pengujian instrument menggunakan uji validitas, dan uji realibitas, sedangkan metode analisis menggunakan analisis regresi linier berganda dengan uji t, uji f dan koefisien determinated R Square. In the calculation of multiple linear regression using SPSS verssi 20 software, the results of t test analysis show the variables Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Selling partially affect the image of the company and highlighted significant. So it can be concluded that the variables Advertising, Sales Promotion, Public Relation, Personal Selling, and Direct Selling jointly have a contribution influence on corporate image with the number of percentage of 0.126 or 12.6%. So means the level of Influence komunikasai Marketing of Corporate Image PT. Telkom Indonesia Manado stated low while 88.4 is a factor that is not researched by researchers. Keywords: Marketing Communication, Corporate Image
Co-Authors Intan Puspitasari Johny R. E. Tampi, Johny R. E. Kalangi, Johny A. F Papeo, Adyan SUMAMPOUW, HARRY J. Tinungki, Deysy Deyby