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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Ganec Swara
Dwi Della Puspita
Universitas Palangka Raya
Economics, Econometrics & Finance Education Social Sciences

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PENGARUH FREE SHIPPING, DISCOUNT, DAN COD TERHADAP KEPUTUSAN PEMBELIAN PADA TIKTOK SHOP Dwi Della Puspita; Sri Rohaetin; Hidayati Hidayati
Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Vol 4 No 2 (2025): Mei
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/jimbis.v4i2.7917

Abstract

Perkembangan e-commerce yang pesat telah mengubah perilaku konsumen, khususnya di kalangan mahasiswa yang aktif menggunakan platform digital. TikTok Shop sebagai bagian dari social commerce menghadirkan pengalaman belanja yang terintegrasi dengan hiburan sehingga semakin diminati oleh generasi muda. Penelitian ini bertujuan untuk menganalisis pengaruh free shipping, discount, dan metode pembayaran Cash On Delivery (COD) terhadap keputusan pembelian mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Data dikumpulkan melalui penyebaran kuesioner kepada 60 mahasiswa Program Studi Pendidikan Ekonomi Universitas Palangka Raya dengan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial free shipping dan discount tidak berpengaruh signifikan terhadap keputusan pembelian, sedangkan metode pembayaran COD berpengaruh positif dan signifikan. Secara simultan, ketiga variabel berpengaruh signifikan terhadap keputusan pembelian. Nilai koefisien determinasi sebesar 52,6% menunjukkan bahwa variabel penelitian mampu menjelaskan sebagian besar variasi keputusan pembelian mahasiswa.
STUDI DESKRIFTIF TENTANG PENJUALAN OBAT HERBAL BAJAKAH JATI DI PASAR KAHAYAN PALANGKA RAYA: Descriptive Study On Sales Of Bajakah Jati Herbal Medicine In The Kahayan Market, Palangka Raya Dicky Irwan; Dwi Della Puspita; Elae Saputri; Nor Alya Wulandari
Ganec Swara Vol. 19 No. 4 (2025): Desember 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i4.456

Abstract

This study examines the economic and social potential of utilizing the Bajakah plant (Spatholobus littoralis Hassk.), a plant native to Kalimantan that has been used for generations by the Dayak people as a traditional medicine. This study was conducted at the "Herbal Bajakah Jati" Dayak Traditional Medicine Shop in Kahayan Market, Palangka Raya, to understand the factors influencing consumer behavior in purchasing Bajakah herbal products. The study used a qualitative descriptive approach through observation, interviews, and documentation of store managers and customers. The results showed that consumers have rational and selective motivations, where purchasing decisions are influenced by health benefits, authenticity of natural ingredients, and affordability. Furthermore, trust in the efficacy of traditional medicine is an important factor strengthening purchasing interest. This study confirms that herbal products based on local wisdom have significant potential for sustainable development through marketing strategies that emphasize benefits, safety, and cultural values.
Co-Authors Dicky Irwan Elae Saputri Hidayati Hidayati Nor Alya Wulandari Sri Rohaetin