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All Journal Ardhi: Jurnal Pengabdian dalam Negri Jejak digital: Jurnal Ilmiah Multidisiplin
Muhammad Wahyudi
Universitas Negeri Padang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Video Promosi Agen46 BNI Wilayah Padang Dalam Bentuk Drama Musikal Muhammad Wahyudi; Arius Medi
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 2 No. 1 (2024): Februari: Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v2i1.118

Abstract

This study employs promotional videos as a strategic tool for shaping personal and corporate identity. Focused on Agen46 BNI, the design objective is to create a compelling promotional medium leveraging the musical drama concept to heighten public awareness and educate the audience on the benefits of Agen46 BNI. Utilizing the 4-D method (Define, Design, Develop, Disseminate), and employing the 5W+1H data analysis method, the design process ensures alignment with specific campaign needs. The resulting promotional video for Agen46 BNI in the Padang Region takes the form of a musical drama, progressing through creative stages of pre-production, production, and post-production. The primary outcome is a promotional video, serving as the main media. To amplify its impact, supporting media such as t-shirts, calendars, posters, notebooks, QRIS stands, and X-banners. This strategy aims to not only enhance public awareness but also educate the audience on the distinct benefits of Agen46 BNI, establishing a comprehensive and engaging promotional campaign.
Analisis Psikometrik Skala Ucla Loneliness pada Mahasiswa di  Sumatera Barat Yodi Kasinda; Muhammad Wahyudi; Shaztry Zalmy; Nur Fhadilla Alfanissa S; Niken Wulandari; Citra Rahma Deya; Mario Pratama
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mtc12d05

Abstract

Loneliness is a psychological condition that arises due to a mismatch between expected and existing social relationships. This study aims to test the validity and reliability of the UCLA Loneliness Scale version 3 in measuring loneliness in college students in West Sumatra. A total of 200 active college students became participants selected through purposive sampling techniques. Data were collected using an online questionnaire and analyzed using the Cronbach's Alpha reliability test and exploratory factor analysis (EFA) and confirmatory factor analysis (CFA). The results showed that this scale has very high reliability (α = 0.955), as well as adequate item discrimination power (0.491–0.791). EFA identified two main factors, namely social loneliness and emotional loneliness, which were then confirmed through CFA with good model fit values (RMSEA = 0.079; SRMR = 0.049; GFI = 0.924). These findings support the two-dimensional structure of the loneliness construct and indicate that the UCLA Loneliness Scale version 3 is suitable for use in the Indonesian cultural context. This scale has the potential to be applied in psychological screening and campus-based interventions to address loneliness among college students.
Co-Authors Arius Medi Citra Rahma Deya Mario Pratama Niken Wulandari Nur Fhadilla Alfanissa S Shaztry Zalmy Yodi Kasinda