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All Journal Jurnal Multidisiplin Borobudur Jurnal Manajemen FE-UB
Rosmegawati
Universitas Borobudur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Other

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PENGARUH KUALITAS PELAYANAN DAN PENGGUNAAN INSTAGRAM TERHADAP MINAT BELANJA ONLINE SHOPEE DAMPAKNYA PADA LOYALITAS PELANGGAN: (Studi Kasus Pegawai Balai Pengamanan Fasilitas Kesehatan (BPFK) Jakarta dan Unit Pelaksana Fungsional Pelayanan Fasilitas Kesehatan (UPF-PFK) Palembang) Rosmegawati; Sumihar M. L. Tobing; Marlina
Jurnal Multidisiplin Borobudur Vol. 1 No. 1 (2023)
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i1.1213

Abstract

This study aims to determine the effect of service quality on the use of Instagram on interest in shopping online at Shopee and its impact on customer loyalty. The independent variable is service quality and the dependent variable is customer loyalty. The method in this study uses a quantitative method with a Likert scale. The data used are primary and secondary data. Primary data was obtained by distributing questionnaires as the instrument. For a sample of 117 respondents who were obtained from employees of the Jakarta Health Facility Security Center (BPFK) Office and Palembang Health Facility Service Functional Service Unit (UPF-PFK) who actively use the Shopee application for online shopping. The analysis used with the help of SPSS version 23.0. The results of this study indicate that all service quality variables have a significant effect on the interest in shopping online at Shopee on customer loyal. The results of this study indicate that the variable service quality has a positive and significant effect on customer loyalty, the use of Instagram has a positive and significant effect on customer loyalty, interest in online shopping has a positive and significant effect on customer loyalty and customer loyalty has a positive and significant effect on quality services in the interest of online shopping Shopee.
Analisis Pengaruh Penerapan Total Quality Management (TQM) terhadap Biaya Kualitas (Quality Cost) dan Dampaknya pada Produktivitas Perusahaan PT Toyota Motor Manufacturing Indonesia Tohap Sinambela; Rosmegawati; Linda Fitriyanti
Jurnal Manajemen FE-UB Vol. 13 No. 2 (2025): Jurnal Manajemen FE-UB
Publisher : Fakultas Ekonomi Universitas Borobudur

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan Total Quality Management (TQM) terhadap Biaya Kualitas (Quality Cost) serta implikasinya terhadap produktivitas perusahaan pada PT Toyota Motor Manufacturing Indonesia (TMMIN). Sebagai pionir dalam filosofi The Toyota Way, TMMIN mengintegrasikan manajemen mutu ke dalam setiap lini produksi untuk meminimalkan pemborosan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis jalur (path analysis) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa penerapan elemen-elemen TQM yang berfokus pada perbaikan berkesinambungan (kaizen) dan fokus pada pelanggan secara signifikan mampu mengoptimalkan struktur biaya kualitas. Secara spesifik, peningkatan pada biaya pencegahan (prevention costs) dan biaya penilaian (appraisal costs) terbukti efektif dalam menurunkan biaya kegagalan internal maupun eksternal. Integrasi data akuntansi biaya dalam manajemen mutu memungkinkan perusahaan mengidentifikasi inefisiensi secara presisi. Lebih lanjut, reduksi pada total biaya kualitas ini berdampak positif dan signifikan terhadap produktivitas perusahaan, di mana efisiensi input menghasilkan output produk berkualitas tinggi yang lebih besar. Temuan ini menegaskan bahwa kualitas bukan merupakan beban biaya, melainkan investasi strategis yang meningkatkan daya saing melalui keunggulan operasional.
Co-Authors Linda Fitriyanti Marlina Sumihar M. L. Tobing Tohap Sinambela