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All Journal Jurnal Multidisiplin Borobudur Nomico
Sugeng Siswanto
Universitas Borobudur
Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Implementasi dan Pemanfaatan Teknologi Digital untuk Meningkatkan Brand Awareness pada Produk Skincare di Indonesia Elli Sulistyaningsih; Sugeng Siswanto
Jurnal Multidisiplin Borobudur Vol. 1 No. 2 (2023): Edisi Khusus
Publisher : Universitas Borobudur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37721/jmb.v1i2.1298

Abstract

The creative economy sector is one of the sectors that is growing in Indonesia. Not only does it make a real contribution to national economic growth, this sector is also one of the main drivers in building the image and brand awareness of a product. To achieve this, the use of social media is an important key in introducing and expanding market reach. With the increasing number of social media users, the creative economy sector can utilize social media to increase brand awareness and expand market reach. The implementation of digital technology in increasing brand awareness in the creative economy sector is also followed by measurement and data analysis. This study used quantitative methods with multiple regression analysis techniques, and data analysis tools used the SPSS version 25 program. Based on the results of the regression analysis, it was found that the significance value of the influence of digital technology on increasing brand awareness was 0.001, because the sig. < 0.05 and a positive regression coefficient of 846,715, it is concluded that digital technology has a positive and significant effect on increasing brand awareness, meaning that the better the digital technology, the higher the increase in brand value.
Opportunities and Challenges of the Blue Economy in Improving Coastal Economies Sugeng Siswanto; Heru Subiyantoro; Cicih Ratnasih
Nomico Vol. 1 No. 12 (2025): Nomico-January
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/0kjb2m52

Abstract

This study investigates the opportunities and challenges of the Blue Economy in improving coastal economies, focusing on the management of marine resources, renewable energy utilization, marine ecosystem quality, sea-based tourism, and technological innovation. The research explores the impact of these factors on the growth and sustainability of coastal economies, with an emphasis on the challenges such as environmental issues, dependence on natural resources, and the need for better infrastructure and community skills. The findings reveal that Blue Economy initiatives can drive significant economic development by promoting sustainable resource management and boosting sectors like fishing, tourism, and renewable energy. The study underscores the importance of strategic policies, collaboration between stakeholders, and the adoption of innovative technologies to maximize the potential of the Blue Economy for coastal communities.
Factors affecting the performance of sea transportation and Port Infrastructure Development and its implications for the economic growth of the maritime sector in Indonesia Sugeng Siswanto; Heru Subiyantoro; Cicih Ratnasih
Nomico Vol. 2 No. 2 (2025): Nomico-March
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/2fzb1d82

Abstract

Indonesia, as an archipelagic country, has a high dependence on maritime transportation and port infrastructure to support economic and trade activities. However, the performance of maritime transportation and the development of port infrastructure still face various challenges, including low operational efficiency, limited investment, and unsynchronized regulations. This study aims to analyze the factors affecting maritime transportation performance and port infrastructure development in Indonesia using the Fixed Effect Model (FEM) approach and the Least Square Dummy Variable (LSDV) method. The data used covers the period from 2011 to 2023, focusing on five major ports in Indonesia: Tanjung Priok, Tanjung Perak, Belawan, Makassar, and Balikpapan. The research findings indicate that port operational efficiency, maritime sector investment, and technology adoption have the most significant influence on maritime transportation performance. Meanwhile, port infrastructure development is primarily influenced by maritime sector investment and inter-port connectivity. Additionally, improvements in maritime transportation performance and port infrastructure have been proven to positively impact maritime economic growth. Therefore, strategic policies focusing on sustainable investment, operational efficiency enhancement, and technology integration are essential to strengthen the competitiveness of Indonesia’s maritime sector at the global level.
Co-Authors Cicih Ratnasih Elli Sulistyaningsih Heru Subiyantoro