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Anggono Raras Tirto Sakti
Universitas Indonesia Membangun
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Influence of Digital Marketing on Customer Satisfaction Of Bank Jabar Banten Syariah (BJBS) and the Implications On Corporate Image Lazuardi, Aldi Rahman; Raras TS, Anggono; Sudaryo, Yoyo
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4104

Abstract

The development of technology in this digital era is growing so fast. Indirectly, the use of digital technology can be adapted to human needs and make things that are done manually turn into practical and more modern. Currently, many banking institutions have implemented digital marketing in marketing their products, including Islamic banking institutions such as Bank Jabar Banten Syariah (BJBS). This study aims to analyze the influence of using Digital Marketing on BJBS Customer Satisfaction and its implications for Corporate Image.  The method used in this study is a quantitative method with a verification approach. The instruments used are digital marketing variable questionnaires, customer satisfaction questionnaires and corporate image questionnaires. Interview techniques were used to explore aspects related to BJBS as well as documentation studies to complete this research. Data analysis technique using path analysis. The results of the study show that there is a positive influence between the use of Digital Marketing and BJBS Customer Satisfaction; there is a positive influence between BJBS Customer Satisfaction and Corporate Image; there is a positive influence between Digital Marketing and Corporate Image; and there is a positive influence between Digital Marketing on Company Image through BJBS Customer Satisfaction, or indirectly Digital Marketing influence BJBS Customer Satisfaction which has implications for Corporate Image
Co-Authors Aldi Rahman Lazuardi Alfarisi, Ade Salman Ali, Mochamad Mukti Andrean, Meilani Eka Putri Aris Setiyani, Aris Astrin Kusumawardani Azis, Dadan Abdul Daffa, Fauzan Dayon, Gurawan Dayona, Gurawan Febrianto Febrianto, Febrianto Herlina, Heni Ismail, Gurawan Dayona Lazuardi, Aldi Rahman Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Muhammad Iqbal Alamsyah Muhammad Ishar, Muhammad Mukti Ali, Mochammad Napitupulu, Haripah Saulina Nunung Ayu Sofiati (Efi) Ridwan Ramadhan Setiawan, Naufal Alip Putra Sofyan, Hadiyan Nur Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Yoyo Sudaryo