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All Journal Jurnal ASPIKOM Jurnal Pewarta Indonesia
Tuti Widiastuti
Universitas Gunadarma
Languange, Linguistic, Communication & Media Social Sciences

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Family identity in the digital sphere: Mothers’ narratives on public and private Instagram accounts Widiastiana Vista Wijaya; Tuti Widiastuti; Dinda Rakhma Fitriani
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 2 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i2.1715

Abstract

This study examines the ways Indonesian mothers construct and negotiate family identity through the use of public and private Instagram accounts. The growing presence of mothers on Instagram has transformed the representation of family life into a performative digital practice shaped by visibility, social interaction, and cultural norms. Rather than functioning as a neutral record of everyday experiences, Instagram has become a discursive space where family identity is strategically produced and managed. Drawing on Narrative Performance Theory, this qualitative research employs in-depth interviews with Indonesian mothers who engage in different patterns of digital visibility. The findings indicate that mothers with public Instagram accounts tend to construct curated narratives of family harmony and ideality to achieve social recognition, legitimacy, and broader audience engagement. In contrast, mothers who use private accounts emphasize maternal reflexivity, emotional closeness, ethical responsibility, and the protection of children’s digital privacy. These contrasting narrative practices demonstrate that digital family identity is shaped through internal and external boundary management strategies that balance self-expression, social connection, and digital safety. The study highlights Instagram’s role as a dynamic arena in which family identity is continuously performed, negotiated, and redefined, contributing to broader discussions on digital parenting, family communication, and ethical considerations in social media use.
Strategi Storynomics Dalam Program Pemasaran Digital Kedai Kopi dan Teh Titilaras Melalui Platform Instagram Muhammad Poetra Arienda; Tuti Widiastuti
Jurnal Pewarta Indonesia Vol 8 No 1 (2026): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v8i1.275

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi strategi Storynomics pada akun Instagram Kedai Kopi dan Teh Titilaras (@titilaras.solo) dalam membangun keterikatan audiens, serta mengukur efektivitasnya menggunakan model AIDA (Attention, Interest, Desire, Action). Studi ini menggunakan pendekatan kualitatif deskriptif dengan landasan teori Paradigma Naratif Walter Fisher dan konsep Storynomics Robert McKee. Pengumpulan data dilakukan secara komprehensif melalui wawancara mendalam, observasi partisipatif, dan dokumentasi digital. Hasil penelitian menunjukkan bahwa Kedai Titilaras menerapkan storynomics dengan mendekonstruksi fungsi akun bisnis menjadi sebuah “buku harian digital” yang menonjolkan narasi reflektif dan kekuatan visual fotografi jalanan (street photography). Strategi komunikasi naratif ini terbukti efektif memandu audiens melewati tahapan AIDA secara organik: menarik perhatian (Attention) melalui anomali visual, mempertahankan minat (Interest) melalui relevansi emosional narasi, memicu hasrat (Desire) dengan mengubah komoditas menjadi pengalaman, dan mendorong tindakan (Action) melalui curiosity gap (celah keingintahuan) akibat ketiadaan informasi harga secara eksplisit. Kesimpulannya, penerapan storynomics berhasil menjadi strategi diferensiasi yang kuat bagi UMKM untuk menciptakan ikatan emosional jangka panjang dengan konsumen.
Co-Authors Dinda Rakhma Fitriani Muhammad Poetra Arienda Wijaya, Widiastiana Vista