Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Jurnal Minfo Polgan (JMP) West Science Interdisciplinary Studies
Marjuki Marjuki
Universitas Negeri Yogyakarta
Humanities Computer Science & IT Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Digital Marketing Strategies of MSMEs in Facing Consumption Trends in the New Year Nugrahini Susantinah Wisnujati; Marjuki; Abdul Razak Munir
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13278

Abstract

In the era of rapid digital transformation, micro, small, and medium enterprises (MSMEs) play a crucial role in supporting global economic growth. As drivers of the local economy, MSMEs must be able to adapt to changing consumption trends with the onset of the new year. This research aims to delve deeper into the digital marketing strategies employed by MSMEs in facing consumption trends at the beginning of the new year. The study utilizes an extensive review of existing literature, employing qualitative analysis to gain a comprehensive understanding of the subject, spanning the period from 2020 to 2023. The study's findings indicate that in addressing the evolving dynamics of consumption in the new year, digital marketing strategies have proven to be key to the success of Micro, Small, and Medium Enterprises (MSMEs). By crafting adaptive strategies, enhancing personalization, and integrating the latest technologies, MSMEs can confidently face challenges and enhance their competitiveness in the competitive digital market.
Analysis of the Effect of Sustainable Marketing Strategy, Brand Image, and Customer Satisfaction on Customer Loyalty in the Manufacturing Industry in Karawang Frans Sudirjo; Halek Mu'min; Marjuki Marjuki; Andri Triyantoro
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.674

Abstract

This research investigates the dynamics of Sustainable Marketing Strategy, Brand Image, Customer Satisfaction, and their collective impact on Customer Loyalty in the manufacturing industry in Karawang. A quantitative analysis, employing Structural Equation Modeling (SEM-PLS), was conducted on a sample of 250 manufacturing firms. The results reveal statistically significant relationships: Sustainable Marketing Strategy positively influences Brand Image, Customer Satisfaction, and ultimately, Customer Loyalty. Brand Image and Customer Satisfaction also exhibit direct positive impacts on Customer Loyalty. The findings offer strategic insights for firms to navigate the competitive landscape by emphasizing sustainable practices, brand building, and a customer-centric approach. Policymakers can leverage these insights to advocate for sustainable development within the manufacturing sector, contributing to both economic and environmental sustainability.
Mapping Research on Sovereign Bonds: A Bibliometric Analysis of Emerging Market Economies Loso Judijanto; Marjuki Marjuki; Niken Savitri Primasari
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1636

Abstract

This study employs bibliometric analysis to map the scholarly landscape of sovereign bond research, focusing on the themes, geographic distribution, and evolution of the discourse from traditional financial analyses to contemporary issues like sustainability. Utilizing data from prominent academic databases, the research identifies key nodes and linkages within the global network of sovereign bond studies, highlighting the central roles of the United States and the United Kingdom, alongside the growing influence of emerging markets such as China and India. The analysis reveals a significant shift in research focus towards sustainability and green bonds, reflecting broader trends in global finance towards responsible investing. The study underscores the importance of interdisciplinary collaboration and the integration of diverse perspectives from both developed and developing nations to enhance the understanding and management of global financial systems.
Co-Authors Abdul Razak Munir Andri Triyantoro Frans Sudirjo Halek Mu'min Loso Judijanto Niken Savitri Primasari Wisnujatia, Nugrahini Susantinah