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All Journal Jurnal Multidisiplin West Science West Science Interdisciplinary Studies West Science Social and Humanities Studies
Halek Mu'min
STIE IEU
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Pengaruh E-Commerce dalam Pemasaran Produk Pertanian Organik terhadap Keuntungan dan Pangsa Pasar Pedesaan di Bandung Loso Judijanto; Siska Yulia Defitri; Halek Mu'min; Iwan Harsono; Andika Isma
Jurnal Multidisiplin West Science Vol 3 No 01 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i01.941

Abstract

Penelitian ini menyelidiki pengaruh adopsi e-commerce terhadap margin keuntungan dan pangsa pasar pedesaan di sektor pertanian organik di Bandung melalui analisis kuantitatif yang melibatkan 150 partisipan. Dengan menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS), penelitian ini mengeksplorasi hubungan antara adopsi e-commerce, margin keuntungan, dan pangsa pasar pedesaan. Temuan menunjukkan adanya dampak positif dan signifikan dari adopsi e-commerce terhadap margin keuntungan dan pangsa pasar pedesaan. Peran mediasi margin keuntungan menggarisbawahi implikasi ekonomi dari integrasi digital. Penilaian kecocokan model menunjukkan kecocokan yang baik, mendukung keandalan model yang diusulkan. Hasil penelitian ini memberikan wawasan yang berharga bagi para pemangku kepentingan di sektor pertanian organik di Bandung, memandu keputusan strategis dalam konteks praktik pertanian berkelanjutan dan integrasi teknologi.
Analysis of the Effect of Sustainable Marketing Strategy, Brand Image, and Customer Satisfaction on Customer Loyalty in the Manufacturing Industry in Karawang Frans Sudirjo; Halek Mu'min; Marjuki Marjuki; Andri Triyantoro
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.674

Abstract

This research investigates the dynamics of Sustainable Marketing Strategy, Brand Image, Customer Satisfaction, and their collective impact on Customer Loyalty in the manufacturing industry in Karawang. A quantitative analysis, employing Structural Equation Modeling (SEM-PLS), was conducted on a sample of 250 manufacturing firms. The results reveal statistically significant relationships: Sustainable Marketing Strategy positively influences Brand Image, Customer Satisfaction, and ultimately, Customer Loyalty. Brand Image and Customer Satisfaction also exhibit direct positive impacts on Customer Loyalty. The findings offer strategic insights for firms to navigate the competitive landscape by emphasizing sustainable practices, brand building, and a customer-centric approach. Policymakers can leverage these insights to advocate for sustainable development within the manufacturing sector, contributing to both economic and environmental sustainability.
The Influence of Multicultural Education, Cultural Identity, and Political Participation on Minority Rights Awareness in Jakarta Jemmy Jemmy; Sabil Mokodenseho; Dawi Yanti; Arifannisa Arifannisa; Halek Mu'min
West Science Social and Humanities Studies Vol. 2 No. 01 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i01.573

Abstract

This study investigates the dynamics of Multicultural Education, Cultural Identity, and Political Participation in shaping Minority Rights Awareness in Jakarta. A sample of 200 participants provided demographic insights, and a comprehensive structural equation modeling analysis was conducted. The measurement model established reliability and construct validity, with discriminant validity supporting the differences. The structural model revealed that Multicultural Education significantly influenced Minority Rights Awareness, along with substantial impacts of Cultural Identity and Political Participation. This research contributes to the broader discourse on multiculturalism, cultural identity, and political engagement, guiding targeted interventions to increase minority rights awareness in Jakarta.
Co-Authors Andika Isma Andri Triyantoro Arifannisa Arifannisa Dawi Yanti Frans Sudirjo Iwan Harsono Jemmy Jemmy* Loso Judijanto Marjuki Marjuki Sabil Mokodenseho Siska Yulia Defitri