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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Minfo Polgan (JMP)
Nurul Yaqin
Universitas Amal Ilmiah Yapis Wamena
Computer Science & IT Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

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Influence of Mobile Marketing in Capturing Consumers in the Era of Increasing Smartphone Usage Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Wayan Suartini; Nurul Yaqin; Kaharuddin; Veronika Yuni T
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13426

Abstract

In recent years, the use of smartphones has experienced significant growth. Modern society heavily relies on smartphones for various purposes, including communication, accessing information, shopping, and more. This research aims to analyze the impact of mobile marketing in capturing consumers in the era of increasing smartphone usage. The study adopts a qualitative literature review method with a focus on data obtained from Google Scholar spanning the years 2007 to 2023. The study's findings indicate that in an era where smartphone usage is widespread, mobile marketing has proven itself as one of the most effective marketing tools for capturing consumers. Consumer behavior transformation, the power of mobile applications, content personalization, location responsiveness—all are key elements shaping the positive influence of mobile marketing in the business world. Its ability to reach consumers on a personal level, leverage location technology, and provide relevant experiences has opened new opportunities and transformed the marketing landscape as a whole.
Community-Based Local Food System Development Strategy in Improving Food Security in Jayawijaya Regency Using the Analytic Hierarchy Process (AHP) Approach tukijan; Nurul Yaqin; Vestus Febrian Aristoteles Jawan; Ayu Anggraini Tambunan
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8575

Abstract

Food security is a condition for meeting household food needs, both in terms of quantity, quality, safety, equity, and affordability. Jayawijaya Regency, Papua, is classified as a very food vulnerable area with a ranking of 404th out of 416 districts/cities in the National Food Security Index (IKP) in 2024. This research aims to formulate an effective community-based food management strategy in improving food security in the area. The method used is the Analytical Hierarchy Process (AHP) involving 15 respondents from the community, government, and related sectors. The criteria used include economic, social, cultural, and environmental aspects. Meanwhile, alternative strategies analyzed are land optimization, food diversification, strengthening agricultural institutions, and developing community distribution. The results of the analysis showed that the land optimization strategy had the highest weight (0.494825) and was the main priority in developing food security in Jayawijaya Regency. This strategy is considered the most effective because it is able to utilize local potential optimally and sustainably.
Co-Authors Kaharuddin Ni Luh Ayu Suda Sucandrawati Ni Wayan Suartini Tambunan, Ayu Anggraini tukijan Veronika Yuni T Vestus Febrian Aristoteles Jawan