Budi Santoso
Universitas Muhammadiyah Surakarta

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Personal Data Protection Policy during Covid-19 Pandemic Era Moh. Indra Bangsawan; Budi Santoso; M. Junaidi; Dewi Kusuma Diarti; Sandya Mahendra; Engine Kubota
Law and Justice Vol. 8 No. 1 (2023): Law and Justice
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/laj.v8i1.1558

Abstract

Advances in technology and information demand that the law can accommodate all forms of need for legal protection in the future. Objective : This research aims to describe the picture of threats to data resources in the midst of the COVID-19 pandemic as well as describe personal data protection policies in the midst of the Covid-19 pandemic. Methods : This research uses the literature review method. The literary materials obtained are in the form of scientific papers, online media, books, etc. that concerns the analyzed object. Findings : The current personal data protection policy is still based on Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 concerning Information and Electronic Transactions which until now is considered not optimal to ensure legal protection of data resources in the era of the Covid-19 pandemic. 19. Data reports from the National Cyber and Crypto Agency show that until 2020 cyber attacks in Indonesia have increased to reach 190 million cyber attacks. Function : This research provides an explanation of the urgency of the need for legislation that specifically regulates the protection of personal data. Novelty : There has not been any researches that study the same topic as that discussed in this article.
Etika Media Vlogger TikTok @Gemar Kulineran dalam Menyajikan Informasi Kuliner di Kalangan Masyarakat Surakarta Hilda Arrifani; Budi Santoso
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5707

Abstract

Penelitian ini bertujuan untuk menganalisis etika media vlogger TikTok @Gemar Kulineran dalam menyajikan informasi kuliner kepada masyarakat Surakarta. Dengan meningkatnya penggunaan media sosial, khususnya TikTok, sebagai platform untuk berbagi informasi kuliner, penting untuk memahami bagaimana etika dalam penyampaian informasi dapat mempengaruhi persepsi dan keputusan masyarakat. Metode yang digunakan dalam penelitian ini adalah studi kualitatif dengan pendekatan analisis konten terhadap video yang diunggah oleh akun @Gemar Kulineran. Data dikumpulkan melalui observasi dan wawancara dengan pengikut akun tersebut. Hasil penelitian menunjukkan bahwa @Gemar Kulineran memanfaatkan berbagai strategi komunikasi untuk menarik perhatian audiens, termasuk penggunaan bahasa yang menarik, visual yang menggugah selera, serta interaksi aktif dengan pengikut. Namun, terdapat tantangan terkait keakuratan informasi dan potensi misinformasi yang perlu diperhatikan oleh vlogger. Penelitian ini diharapkan dapat memberikan kontribusi terhadap pemahaman etika media sosial dalam konteks kuliner dan menjadi referensi bagi vlogger lainnya dalam menyajikan informasi yang lebih bertanggung jawab.
The Influence Of Influencer Marketing Rafi Ahmad On The Interest In Buying Erigo Products On Social Media Instagram On Ums Communication Science Students Pri Hasdandi Rafli Saputra; Budi Santoso
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1717

Abstract

The purpose of this study was to analyze the effect of influencer marketing Rafi Ahmad on buying interest in Erigo products on Instagram social media for UMS Communication Science students. This research method is quantitative. Researchers used a survey method with a questionnaire that was conducted online via google forms. In this study, the population determined was Rafi Ahmad's Instagram followers in 2023, which amounted to 71,200,000 followers. Researchers used non-probability sampling techniques, with purposive sampling techniques. The data collection technique in this study used a questionnaire and research instruments. Data analysis methods with the help of the SPSS program to prove the relationship and influence between the research variables, by conducting data tests. The results of this study are that using the SOR theory framework, the influence of influencer marketing Rafi Ahmad on buying interest in Erigo products on Instagram social media has a positive and significant effect so that it can be explained Stimulus: Interesting promotional content and positive interaction between Rafi Ahmad and his followers on Instagram. Organism: Followers respond to the content with a sense of connection to Rafi Ahmad, trust in his recommendations, and interest in the lifestyle displayed. Response: Followers show increased purchase intention towards Erigo products, reflected in purchase actions, search for more information, and engagement with the brand within the Instagram platform. Thus, the SOR theory provides a comprehensive view of how influencer marketing can affect product purchase intention on Instagram social media through the process of stimulus, organism, and response.