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All Journal Jurnal Manajemen dan Usahawan Indonesia
Iriyanti, Ira
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Humanities Economics, Econometrics & Finance Social Sciences

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Analisis Pengaruh Faktor-Faktor Gamification dan Enjoyment Dalam ShopeeGames terhadap Online Purchase Intention pada Aplikasi Shopee Eldhia, Abigail Mutiara; Iriyanti, Ira
Jurnal Manajemen dan Usahawan Indonesia Vol. 45, No. 2
Publisher : UI Scholars Hub

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Abstract

The growth of technology has prompted changes in consumer shopping behavior to become more practical and e-commerce has become an option both globally and in Indonesia. This makes e-commerce, especially in Indonesia, compete to provide the best services and offers for consumers by continuing to innovate. One of the innovations made is to implement gamification. With gamification, the components used for the game design process are applied in the context of the non-game, which in this case is on e-commerce. The purpose of this study was to find out how the gamification dynamics can affect consumer enjoyment and further impact online purchase intention. The research design is conclusive descriptive with quantitative methods using a self-administered questionnaire. There were 254 respondents aged 18-55 years in Indonesia who are Shopee Games users in the last six months participating in the research. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) and processed with SPSS and SmartPLS. The results show that autonomy, rewards, and absorption have an influence on enjoyment which then affects online purchase intention.
Analisis Faktor-Faktor Yang Memengaruhi Niat Penggunaan Berkelanjutan E-Wallet Ariel, Jonathan; Iriyanti, Ira
Jurnal Manajemen dan Usahawan Indonesia Vol. 46, No. 2
Publisher : UI Scholars Hub

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Abstract

The development of technology led to a series of disruptions that replaced conventional financial systems. The emergence of COVID-19 pandemic accelerated the adoption of digital financial services, one of which is e-wallet. With pandemic over, e-wallet companies must be able to retain their users and made sure they continue to use e-wallet for transaction. Hence, this research aims to understand the factors determining user’s intention to continue using e-wallet as their payment method. This research applies Technology Continuation Theory with the extension of Trust, Habit, Price Benefit, and Operational Constraints. This research gathered data from 251 respondents who lives on the island of Java. Data processing was conducted using the SEM-PLS Method. Research findings indicate that Habit, Attitude, and Satisfaction has a positive and significant influence on the Intention To Continue Using E-wallet, whilst Operational Constraints have a negative and significant influence. For e-wallet providers, this research provides a deeper understanding of the factors when considering continued usage of e-wallet and can potentially be used during decision making process regarding the development of e-wallet products.
Co-Authors Ariel, Jonathan Eldhia, Abigail Mutiara