Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Samudra Ekonomi dan Bisnis Jurnal Manajemen dan Usahawan Indonesia
Insanita, Rizqiah
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Penerapan Praktik Lean Service Melalui Value Stream Mapping padaDepartemen Food and Beverage Service Hotel X Langit, Putri Sangga; Insanita, Rizqiah
Jurnal Manajemen dan Usahawan Indonesia Vol. 45, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the hospitality industry in Indonesia increasingly pushes the hotel business to provide the best service for hotel guests. As one of the most affected by customer satisfaction, the Food and Beverage Service (FBS) department of every hotel needs to provide the most effective and efficient services. The study which held at Hotel X is purposed to identify and eliminate wastes in the room service breakfast set process at Hotel X using the value stream mapping method in order to attain effectivity and efficacy in services. In addition, this study also provides suggestions for improvement to attain the elimination of waste. The result of this research is the identification of four wastes, including over-processing, motion, defects, and waiting. The suggested improvements are including updating the ordering system, recruiting hygiene specialist, conducting walkthrough inspections, using inventory management technology, performing maintenance on room service delivery equipment, and building linen and garbage chutes. Based on this study’s future state map, the increases in the parameters in the entire value stream is obtained, namely the total lead time decreased by 43%, the total process time decreased by 42%, the total non-value added time decreased by 51%, and the total waiting time decreased by 44%. This study suggests that the proposed improvements are implemented by Hotel X.
Lean Manufacturing Implementation through Value Stream Mapping on Gold Products Simamora, Asfhanda; Insanita, Rizqiah
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.7759

Abstract

The manufacturing process at UBPP Precious Metal Manufacturing Bureau involves many wasteful activities such as manual production records, lack of standardization and digitization, which can lead to lost time and non-conformities if something goes wrong. The purpose of the study is to identify and eliminate wastes in the manufacturing process using Value Stream Mapping (VSM) to achieve lean manufacturing. VSM approach to understand gold manufacturing mapped in the current state map and improvements applied to the future state map. The cycle time in the weight check, cleaning, press and engraving process for the gramasi variant is still above 7.2 seconds per pcs with a daily target of 9,000 pieces. Proposed improvements to eliminate waste such as equipment re-layout, rejuvenation of rolling equipment, punch, press, engraving can reduce cycle time below the targeted takt time.
Pengaruh Pemasaran Media Sosial, Pengalaman Merek, dan Kepercayaan Merek terhadap Loyalitas Merek pada Produk Fashion Insanita, Rizqiah; Meria, Lista
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.14622

Abstract

Setiap perusahaan dengan mereknya perlu memahami strategi untuk menghasilkan konsumen yang setia terhadap merek tersebut. Oleh karena itu, loyalitas merek menjadi salah satu aspek strategis terpenting dalam menjamin keberlangsungan dan pertumbuhan bisnis perusahaan terutama pada industri fashion. Penelitian ini bertujuan untuk menganalisis dampak pemasaran media sosial, pengalaman merek, dan kepercayaan merek terhadap loyalitas merek. Populasi penelitian ini adalah konsumen produk Uniqlo, H&M, dan Pull&Bear di Jabodetabek. Penelitian ini menggunakan metode purposive sampling dalam pengambilan sampel, dengan jumlah responden sebanyak 120. SEM-PLS digunakan untuk menganalisis lima hipotesis pada penelitian ini. Hasil menunjukkan bahwa pemasaran media sosial dan pengalaman merek berpengaruh positif terhadap kepercayaan merek, serta pemasaran media sosial dan pengalaman merek berpengaruh positif terhadap loyalitas merek. Namun, kepercayaan merek tidak berpengaruh positif terhadap loyalitas merek. Hasil penelitian ini memberikan implikasi dan rekomendasi kepada perusahaan untuk memperkuat hubungan dengan konsumen, meningkatkan kepercayaan merek agar mencapai tingkat loyalitas yang lebih tinggi
Co-Authors Langit, Putri Sangga Meria, Lista Simamora, Asfhanda