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All Journal INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Sri Ndaru Arthawati
Universitas Sultan Ageng Tirtayasa, Indonesia
Economics, Econometrics & Finance

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IMPLEMENTATION OF INNOVATIVE HUMAN RESOURCE MANAGEMENT STRATEGIES IN THE ERA OF DIGITAL TRANSFORMATION Eloh Bahiroh; Sri Ndaru Arthawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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This article analyses the implementation of innovative human resource management (HRM) strategies in the era of digital transformation through a literature review. It focuses on two main discussions: (1) strategies such as HRIS, AI recruitment, agile HR, talent analytics, e-learning, digital onboarding, digital OKRs, and hybrid work that increase efficiency by 30–60%, talent retention by 25–35%, and productivity by 40%; (2) challenges such as employee resistance of 65%, a digital skills gap of 35–40%, data breach risks, AI bias, hybrid burnout of 25%, and holistic solutions via ADKAR change management, cloud SaaS, ethical AI frameworks, and open-source tools that achieve an 85% success rate in Indonesian organisations (BCA, Gojek, Tokopedia, Telkom).
A COMPREHENSIVE EXAMINATION OF THE IMPACT OF A DIGITAL MARKETING CAMPAIGN ON CONSUMER ENGAGEMENT IN E-COMMERCE Listian Indriyani Achmad; Henny Noviany; Eloh Bahiroh; Sri Ndaru Arthawati; Abdul Rosid
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This study thoroughly investigates the transformative effects of a digital marketing campaign on consumer engagement within the e-commerce domain. Employing a mixed-methods approach, the research combines quantitative analyses of engagement metrics with qualitative insights gathered through in- depth interviews. The campaign's impact on click-through rates, conversion rates, and demographic variations in engagement levels is meticulously scrutinized, providing a nuanced understanding of its effectiveness. Qualitative findings reveal the enduring influence of the campaign on brand perception and consumer loyalty, emphasizing the significance of narrative elements in digital marketing. The implications for businesses are profound, advocating for a localized and narrative-driven approach to optimize digital strategies. Despite acknowledging study limitations, including a focus on a specific campaign and reliance on self- reported data, this research contributes valuable insights into the dynamic interplay between digital campaigns and consumer behavior in the ever-evolving landscape of e-commerce.
THE INFLUENCE OF MODERN HRM PRACTICES, PERFORMANCE-BASED WORK INCENTIVES, AND FLEXIBLE WORK MODELS ON EMPLOYEE PERFORMANCE IN THE "NEW WORK" ERA SRI NDARU ARTHAWATI; Eloh Bahiroh
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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The New Work era, characterised by digital disruption, hybrid work, and post-pandemic adaptation demands, has forced a paradigm shift in human resource management in Indonesia. Modern HRM practices such as AI-driven recruitment and digital training, performance-based work incentives through transparent gamification, and flexible work models such as flextime-hybrid arrangements synergistically influence multidimensional employee performance (task, contextual, adaptive) with an increase in effectiveness of up to 30-40% based on a synthesis of literature reviews. The research results identify key causal patterns through narrative thematic analysis, showing that High-Performance Work Systems (HPWS) that integrate these three elements mediate through AMO theory and job autonomy, with the strongest effect from work flexibility (β=0.38-0.42) in the context of Indonesia's collectivist culture, which faces challenges of social isolation and work-family conflict. while a significant gap lies in the lack of longitudinal studies on adaptation fatigue and AI-incentive ethics. The findings produce practical recommendations for HR practitioners in Indonesian technology companies and MSMEs to design holistic policies based on technological transparency and national digital infrastructure to increase sustainable productivity and global competitiveness, in line with Sustainable Development Goal 8 on decent work, with theoretical implications in the form of enriching the CMO (Context-Mechanism-Outcome) framework for future HRM research.
Co-Authors Abdul Rosid Eloh Bahiroh Henny Noviany Listian Indriyani Achmad