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All Journal Journal of Community Dedication INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE
Abdul Rosid
Universitas Sultan Ageng Tirtayasa, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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DYNAMICS OF DIGITAL MARKETING HR MANAGEMENT AND SUSTAINABLE STRATEGY IN INDONESIA'S DIGITAL ERA BUSINESS: A COMPREHENSIVE REVIEW Kadeni Kadeni; Zahara Tussoleha Rony; Abdul Rosid; Abdul Wahab Syakhrani; Mohammad Ahmad Bani Amer
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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In the dynamic landscape of Indonesia's digital-era business environment, the management of Human Resources (HR) within digital marketing has become a critical determinant of success. This comprehensive review offers a holistic examination of the intricate dynamics of HR management in the context of digital marketing and the formulation of sustainable strategies tailored to the Indonesian business ecosystem. It combines qualitative and quantitative research methods to explore HR practices, recruitment, education, training, leadership, motivation, retention, and the role of inclusivity and diversity in the workforce. The findings highlight the evolving skill sets and competencies required of HR professionals in the digital age, emphasizing the need for robust recruitment and selection processes. Education and training are pivotal for keeping digital marketing teams competitive and innovative, with leadership playing a key role in guiding teams through the ever-changing digital landscape. Inclusivity and diversity within digital marketing teams are critical for reflecting the diversity of the digital marketplace and generating innovative ideas. Sustainable strategies are essential for ensuring the longevity and success of businesses in the dynamic digital marketplace of Indonesia.
THE INFLUENCE OF INTEGRATED COMMUNICATION STRATEGIES IN ONLINE BUSINESS IN THE DIGITAL ERA ON BUILDING AND SUSTAINING CORPORATE IMAGE: A CASE STUDY ON THE DYNAMICS OF COMPANIES IN INDONESIA Abdul Rosid; Hery Purnomo; A. Hamid; Megandhi Gusti Wardhana; Yanti Setianti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 2 (2023): November
Publisher : Adisam Publisher

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In the swiftly evolving digital era, the role of integrated communication strategies in online businesses within the Indonesian context is paramount. This research presents a comprehensive case study examining how these strategies wield influence in shaping and sustaining corporate image. With Indonesia as the backdrop, a dynamic landscape where online businesses thrive, our study offers profound insights into this multifaceted relationship. Approximately 82% of the surveyed online businesses actively engage in integrated communication strategies, transcending conventional communication channels. These strategies coalesce to present a coherent narrative that resonates with the audience. Moreover, 75% of respondents perceive a positive impact on their corporate image due to these strategies. Diving deeper, our findings elucidate the significance of coherence, a customer-centric approach, and continuous adaptation in navigating the digital era. Coherence in communication aligns with values, principles, and ethos. A customer-centric approach underscores the importance of customer satisfaction and loyalty in shaping a positive corporate image. Adaptation signifies a dynamic response to challenges, embracing innovation. The implications of this research extend into the broader landscape of corporate communication and image management in the digitally driven environment. It is a realm where perceptions are not static but dynamic, shaped by each communication endeavor and each online interaction. Challenges coexist with opportunities, and innovation thrives. Integrated communication strategies are instrumental in crafting a corporate identity that resonates with stakeholders and fortifying a favorable corporate image. This research offers businesses a compass to navigate the complexities of the digital era, aligning their narratives with their core values and principles to build and sustain a resilient corporate image.
CONTEMPORARY MARKETING MANAGEMENT STRATEGIES: NAVIGATING COMPLEXITY AND CHALLENGES IN THE DYNAMIC INDUSTRY ERA Abdul Rosid; Loso Judijanto; Muhamad Stiadi; Rostini Rostini; Mohammad Taqiuddin Mohamad
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 1 No. 3 (2023): December
Publisher : Adisam Publisher

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This study delved into contemporary marketing management strategies, exploring their effectiveness in navigating complexity within the dynamic industry era. A comprehensive analysis of critical elements revealed their pivotal roles, including product innovation, dynamic pricing, diversified targeting, and technological adaptation. The study highlighted the importance of product innovation, emphasizing its role in meeting current consumer needs and anticipating future demands. Dynamic pricing strategies, encompassing variable pricing models and personalized approaches, enhanced adaptability in response to evolving market conditions. Diversified targeting, involving market segmentation and nuanced market positioning, emerged as crucial for engaging diverse consumer bases effectively. Additionally, the study underscored the significance of adapting to technological trends, emphasizing the role of data analytics and the impact of artificial intelligence on marketing automation. By comprehensively examining these strategies, the study contributes valuable insights for businesses aiming to navigate the complexities of the contemporary marketing landscape and thrive in the ever-changing industry environment.
ADVANCED RESEARCH METHODOLOGY EMPOWERMENT WORKSHOP FOR FACULTY MEMBERS VIA A WEBINAR ORGANIZED BY CV. ADIBA AISHA AMIRA: A STRATEGIC INITIATIVE FOR ACADEMIC EXCELLENCE Abdul Rosid
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 4 (2023): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

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This advanced research methodology empowerment workshop is hosted via webinar by CV. Adiba Aisha Amira represents a strategic initiative to foster academic excellence among faculty members. The workshop is meticulously designed to address the evolving needs of contemporary research in a dynamic academic landscape. Through comprehensive sessions, the workshop delves into crucial areas such as research design and methodology, data analysis techniques, and scholarly writing and publication strategies. Participants will benefit from the expertise of distinguished resource persons and facilitators, ensuring a well-rounded exploration of advanced research principles. Emphasizing participant engagement, the workshop incorporates interactive learning activities, including case studies, practical examples, group discussions, and peer learning, creating a vibrant community of scholars. The webinar's logistical aspects, from the chosen platform to the registration process, are optimized for a user-friendly and inclusive experience. This initiative reflects a commitment to equipping faculty members with the requisite skills and insights to navigate the complexities of advanced research, ultimately contributing to enhancing academic excellence within their respective institutions.
Co-Authors A. Hamid Abdul Wahab Syakhrani HERY PURNOMO Kadeni Kadeni, Kadeni Loso Judijanto Megandhi Gusti Wardhana Mohammad Ahmad Bani Amer Mohammad Taqiuddin Mohamad Muhamad Stiadi Rony, Zahara Tussoleha Rostini Rostini Yanti Setianti