Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Enterprise and Development (JED) International Journal of Applied Finance and Business Studies
Heriyadi Heriyadi
Universitas Tanjungpura, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Herding behavior, disposition effect & investment decision: Testing the role of risk perception Khairunnisa Khairunnisa; Heriyadi Heriyadi; Wendy Wendy; Ilzar Daud; Rizani Ramadhan
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.189

Abstract

This study explores how herding behavior, disposition effect, and risk perception affect the investment decisions of college students, with risk perception as a moderating variable. The survey involved selecting 210 respondents using a purposive sampling technique. This research examined the association between independent and dependent variables using AMOS and SPSS to test the hypotheses. The Structural Equation Model (SEM) test results show that risk perception is not a moderating factor in the relationship between herding behavior and investment decisions. How individuals perceive risk can impact how the disposition effect influences investment decisions. The study’s findings indicated that herding behavior, the disposition effect, and risk perception strongly impact investment decisions.
Lifestyle, product diversity, and product quality on repurchase intention: Empirical research on western skincare Angga Oktavianto; Nur Afifah; Bintoro Bagus Purmono; Heriyadi Heriyadi; Ana Fitriana
Journal of Enterprise and Development (JED) Vol. 6 No. 1 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i1.8862

Abstract

Purpose — The objective of this research is to examine how lifestyle, product diversity, and product quality influence repurchase intention, as well as to investigate whether customer satisfaction can serve as a mediator.Method — The data collection method utilized an online questionnaire with a total of 224 respondents, aged at least 16 years old, who are users of the Shopee application and consumers of the Western skincare brand (Cerave), and have made purchases of the Western skincare brand (Cerave) on Shopee. Respondents were selected using a purposeful sampling method. Structural Equational Modeling (SEM) with the AMOS 24 tool was employed for data analysis.Result — The findings of this research indicate that lifestyle, product diversity, and product excellence have a positive and significant impact on repurchase intention. Customer satisfaction also demonstrates a positive and significant effect on repurchase intention, effectively mediating the relationships between lifestyle, product diversity, and product quality on repurchase intention.Novelty  — This study focuses on a Western skincare brand as the subject of research, as such brands have received limited attention in prior research. This distinction sets our research apart from previous studies in the field.
Co-Authors Ana Fitriana Angga Oktavianto Bintoro Bagus Purmono Ilzar Daud Khairunnisa Khairunnisa Nur Afifah Rizani Ramadhan Wendy