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All Journal Jurnal Mantik
Nur Afifah
Universitas Tanjungpura, Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Does task technology fit, social influence, and habit impact on actual usage of mobile banking in Indonesia? Rafisya Arinda Pramesti; Nur Afifah; Erna Listiana; Wenny Pebrianti; Ana Fitriana
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4404

Abstract

Currently, technological developments are increasingly rapid due to digitalisation. Digitalisation has caused several phenomena that encourage community activities, including the cashless society phenomenon. The implementation of mobile banking in cashless transactions in the cashless society phenomenon is driven by several factors. This research was conducted to determine the influence of task technology fit, social influence, and habit on cashless behavioural intention and impacts on actual usage of BNI Mobile Banking in Indonesia. This research adopts the UTAUT 2 and Task Technology Fit model theories. This research is a quantitative research with 236 respondents. The research measurement model was analysed using Structural Equation Modeling (SEM) and the AMOS 22 statistical tool. The findings of this study show that task technology fit, social influence, and habit all positively impact people's intention to implement cashless behaviour, which positively impacts the actual usage of BNI Mobile Banking. Cashless behavioural intention can also mediate task technology fit, social influence and habit on actual usage of BNI Mobile Banking. Through digital and mobile banking solutions, this research supports the marketing strategy of the banking industry to turn Indonesia towards a cashless society by 2030.
Online review credibility and digital campaigns impact consumer decisions through e-reputation mediation Nur Afifah; Haliza Nabila Putri
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4627

Abstract

This article investigates the intricate dynamics influencing consumer behavior within the digital landscape, focusing on PT Sakura Dwi Mandiri as a case study. The study explores the relationships between Online Review Credibility, Digital Campaign Effectiveness, E-Reputation, and Consumer Purchasing Decisions. The findings underscore the substantial impact of online review credibility on both e-reputation and consumer purchasing decisions, emphasizing the pivotal role of perceived trustworthiness in shaping consumer choices. Additionally, the study reveals a direct and significant influence of e-reputation on consumer purchasing decisions, highlighting the strategic importance of cultivating a positive digital image. While the direct effect of digital campaign effectiveness on e-reputation falls short of significance, a marginally significant indirect effect suggests a potential influence on consumer decisions mediated by e-reputation. The insights gained offer valuable implications for businesses, providing guidance on managing online review credibility and cultivating a positive e-reputation to drive favorable consumer purchasing decisions in the dynamic digital marketplace
Co-Authors Ana Fitriana Erna Listiana Haliza Nabila Putri Rafisya Arinda Pramesti Wenny Pebrianti