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All Journal Journal Of Management Science (JMAS) Jurnal Mantik Jurnal Ekonomi
Nur Afifah
Universitas Tanjungpura, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Does task technology fit, social influence, and habit impact on actual usage of mobile banking in Indonesia? Rafisya Arinda Pramesti; Nur Afifah; Erna Listiana; Wenny Pebrianti; Ana Fitriana
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4404

Abstract

Currently, technological developments are increasingly rapid due to digitalisation. Digitalisation has caused several phenomena that encourage community activities, including the cashless society phenomenon. The implementation of mobile banking in cashless transactions in the cashless society phenomenon is driven by several factors. This research was conducted to determine the influence of task technology fit, social influence, and habit on cashless behavioural intention and impacts on actual usage of BNI Mobile Banking in Indonesia. This research adopts the UTAUT 2 and Task Technology Fit model theories. This research is a quantitative research with 236 respondents. The research measurement model was analysed using Structural Equation Modeling (SEM) and the AMOS 22 statistical tool. The findings of this study show that task technology fit, social influence, and habit all positively impact people's intention to implement cashless behaviour, which positively impacts the actual usage of BNI Mobile Banking. Cashless behavioural intention can also mediate task technology fit, social influence and habit on actual usage of BNI Mobile Banking. Through digital and mobile banking solutions, this research supports the marketing strategy of the banking industry to turn Indonesia towards a cashless society by 2030.
Online review credibility and digital campaigns impact consumer decisions through e-reputation mediation Nur Afifah; Haliza Nabila Putri
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4627

Abstract

This article investigates the intricate dynamics influencing consumer behavior within the digital landscape, focusing on PT Sakura Dwi Mandiri as a case study. The study explores the relationships between Online Review Credibility, Digital Campaign Effectiveness, E-Reputation, and Consumer Purchasing Decisions. The findings underscore the substantial impact of online review credibility on both e-reputation and consumer purchasing decisions, emphasizing the pivotal role of perceived trustworthiness in shaping consumer choices. Additionally, the study reveals a direct and significant influence of e-reputation on consumer purchasing decisions, highlighting the strategic importance of cultivating a positive digital image. While the direct effect of digital campaign effectiveness on e-reputation falls short of significance, a marginally significant indirect effect suggests a potential influence on consumer decisions mediated by e-reputation. The insights gained offer valuable implications for businesses, providing guidance on managing online review credibility and cultivating a positive e-reputation to drive favorable consumer purchasing decisions in the dynamic digital marketplace
The influence of electronic customer relationship management on customer loyalty with customer satisfaction and customer experience as mediation Muhammad Hasan Syaifullah; Wenny Pebrianti; Nur Afifah; Juniwati Juniwati; Arman Jaya
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Gojek is an online transportation service application from Indonesia that dominates the Indonesian market. In 2023, Gojek will experience a decline in market share. Several factors caused this decline. This research aims to reveal and understand the role of E-CRM in the Gojek online transportation application customers use. The variables used in this research include Customer Satisfaction, Loyalty, User experience, and E-CRM. Data collection in this study used a questionnaire distributed to respondents with several predetermined respondent criteria. The population used is Gojek application users. The sample for this research was 210 respondents, who were collected by distributing research questionnaires. Research data was measured using the SEM method assisted by the AMOS 26 statistical application. The results of this research show that E-CRM has a positive effect on Customer Loyalty, with Customer Satisfaction as a potent mediator. Other results from this research show that Customer Experience does not mediate the relationship between E-CRM and Customer Loyalty.
The influence of brand ambassador, country of origin, and brand credibility on purchase intention of Some By Mi products in Indonesia moderated by consumer ethnocentrism Via Rozania; Nur Afifah; Erna Listiana; Ahmad Shalahuddin; Hasanudin Hasanudin
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.381

Abstract

The entertainment industry is prevalent worldwide, one of which is Indonesia. This represents the existence of a wave of Korean culture or what is usually called the Korean Wave. Products from South Korea have become one of the attractions for fans of Korean culture in Indonesia in recent years due to the increasing popularity of the Korean Wave. One example is beauty products or cosmetics from South Korea. This research aims to determine the influence of brand ambassador, country of origin, and brand credibility on purchase intention for Some By Mi products in Indonesia moderated by consumer ethnocentrism. This research is a type of quantitative research. Data collection was carried out by distributing questionnaires to 210 respondents. The sampling technique in this research used nonprobability sampling with purposive sampling type. The analysis technique used in this research is structural equation modeling (SEM) using the AMOS 24 statistical tool. The research results show that brand ambassador, country of origin, and brand credibility positively and significantly affect purchase intention. Meanwhile, consumer ethnocentrism as a moderator negatively and significantly influences purchase intention. This research can contribute to business people responding to consumer preferences with diverse ethnocentric backgrounds.
Influence of user experience, product innovation, and customer relationship management on word of mouth with the customer satisfaction as a mediating role in by.U digital provider Nisya Nazhifa; Helma Malini; Nur Afifah; Ramadania Ramadania; Karsim Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.389

Abstract

In an era of rapidly evolving technology, telecommunications companies must compete quickly to create product innovations that suit the ever-changing preferences of Generation Z. Telkomsel, introduced by.U., which a digital provider that prioritizes exceptional User Experience. A good User Experience has the potential to generate long-term benefits by increasing Product Innovation and establishing efficient Customer Relationship Management to develop Customer Satisfaction. Customer Satisfaction generates positive Word of Mouth recommendations. This study explored the influence of User Experience, Product Innovation, and Customer Relationship Management on Word of Mouth through Customer Satisfaction among 227 respondents from Indonesia. Data was collected through online questionnaires and analyzed using Structural Equation Model (SEM) AMOS 24. Results indicate that User Experience, Product Innovation, and Customer Relationship Management have significant impacts on Customer Satisfaction and Word of Mouth. Additionally, Customer Satisfaction mediates the relationship between User Experience and Product Innovation on Word of Mouth. An intriguing discovery was found that Customer Satisfaction does not significantly mediate the link between Customer Relationship Management and Word of Mouth. This study aims to offer valuable insights and practical recommendations for companies and marketing practitioners, aiding in the development of adaptive strategies to stay competitive in the digital era.
The influence of fear of missing out (FoMO) and hedonism on online impulse buying in Generation Z Shopee users with subjective norm and attitude as mediation variables Salwa Rana Deliana; Nur Afifah; Erna Listiana; Ahmad Shalahuddin; Hasanudin Hasanudin
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.392

Abstract

Technological advances and the development of digitalization have changed marketing activities by making it easier for consumers to make purchases via e-commerce. The presence of e-commerce makes it easier for Generation Z to make purchases and ends up making online impulse buying. This research aims to determine the influence of fear of missing out (FoMO) and hedonism on online impulse buying of Generation Z consumers using Shopee, mediated by subjective norms and attitude. This research involved 205 people from various regions in Indonesia who were collected online using a purposive sampling technique with a questionnaire. Data were analyzed using Structural Equation Modeling (SEM) AMOS 22. This research shows that FoMO and hedonism positively and significantly effect online impulse buying Generation Z Shopee users. Meanwhile, subjective norms and attitudes mediate the influence of FoMO and hedonism on online impulse buying. This research can contribute to the theory of online impulse buying in consumers in the digital era and for businesses in the digital era to be a reference in knowing how consumer purchasing behavior patterns are on online shopping platforms, especially in e-commerce.
Social media, lifestyle influence, brand awareness mediate Fore Coffee purchase decisions Dwi Adnes Julians Cristianto; Erna Listiana; Nur Afifah; Juniwati Juniwati; Endah Mayasari
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.395

Abstract

This research aims to determine the influence of social media marketing and lifestyle on purchase decisions, with brand awareness as a mediating variable. The methodology used is a causal research design. 225 respondents who are Indonesian consumers of Fore Coffee were given questionnaires to complete in order to gather data. The measurement model and structural model of the research construct being constructed are evaluated and analyzed in this study using Structural Equation Modeling (SEM) analysis with the aid of the statistical tool AMOS 24. In this research, the independent variables are social media marketing and lifestyle, the dependent variable is purchase decision, with brand awareness as the mediating variable. Variables are measured using 5-point Likert scale, where respondents are asked to rate their agreement with statements related to each variable. This study shows that social media marketing, lifestyle and brand awareness significantly influence purchase decisions directly and indirectly through brand awareness.
TikTok social media marketing and beauty influencers' impact on skintific purchase decisions through brand awareness Florensia Alika; Erna Listiana; Nur Afifah; Juniwati Juniwati; Endah Mayasari
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.397

Abstract

The beauty industry is currently growing very rapidly, with many new products competing for consumer attention. The objective of this study was to ascertain and examine the impact of TikTok social media marketing, beauty influencers, and brand awareness as mediating variables on the form of Skintific product purchasing decisions. The research method used is quantitative research with explanatory research design. The population of this study consists of all consumers of Skintific brand products. This research uses purposive sampling. Data for this study will be collected through a questionnaire distributed through various social media platforms to people over 17 years old and Skintific products are used and purchased by TikTok social media users in Indonesia. To examine the correlation between factors, this study uses Structural Equation Modeling (SEM) with AMOS 24. The findings of this study indicate that social media marketing and beauty influencers significantly and positively impact purchasing decisions. Brand awareness positively and significantly affects purchasing decisions through social media marketing and beauty influencers.
Do product quality and perceived suitability influence repurchase intention? Ediansyah Ediansyah; Maria Christiana Iman Kalis; Nur Afifah; Wenny Pebrianti; Ana Fitriana
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.398

Abstract

This research aims to determine and analyze the direct effect of product quality variables and perceived suitability on repurchase intention and indirect effects through customer satisfaction as a mediator on Indonesian skincare product users. The population in this study are consumers who have purchased and used Indonesian skincare products at least twice in the last 3 months with a minimum age of 17 years and domiciled in Indonesia. The data collection method in this research used a questionnaire, and a sample of 210 respondents was obtained through a purposive sampling technique. The analytical method used in this research is Structural Equation Modeling (SEM) with the AMOS 26 statistical tool. This research shows a significantly positive relationship between product quality, perceived suitability, and consumer satisfaction with the repurchase intention of Indonesian skincare consumers. The perceived suitability felt by consumers is crucial in deciding to continue using a product, so companies need to continue to innovate according to consumer needs.
Influence of content, influencer, and product innovation on scarlett’s brand awareness through event marketing Erica Theresa; Titik Rosnani; Nur Afifah; Bintoro Bagus Purmono; Harry Setiawan
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.402

Abstract

Scarlett faces the challenge of reconciling its top rank in body lotion sales with a secondary position in overall product sales. This problem underscores the crucial need for Scarlett to apply effective marketing strategies to enhance public awareness and promote its diverse product range amid escalating competition in the market. This study aims to analyze the variables influencing brand awareness of Scarlett in Indonesia's highly competitive beauty industry. This research introduces a novel paradigm by incorporating event marketing as a variable mediating content marketing, influencer marketing, and product innovation for Scarlett. The method used in this research is Structural Equation Modeling (SEM) with the AMOS statistical tool. Data is collected through a questionnaire, with 228 respondents from Scarlett's audience. Findings demonstrate the significant influence of content marketing, influencer marketing, product innovation, and event marketing on Scarlett's brand awareness. The research also shows that event marketing can effectively serve as a mediating variable. The study's implication is to guide businesses in formulating effective marketing strategies and enhancing market positions in the dynamic digital landscape, emphasizing that brand awareness can be improved by strategically integrating event marketing with other promotional efforts, thereby contributing to a more comprehensive marketing approach.
Co-Authors Ahmad Shalahuddin Ana Fitriana Arman Jaya Bintoro Bagus Purmono Dwi Adnes Julians Cristianto Ediansyah Ediansyah Endah Mayasari Erica Theresa Erna Listiana Florensia Alika Haliza Nabila Putri Harry Setiawan Hasanudin Hasanudin Helma Malini Juniwati Juniwati Karsim Karsim Kristin Lutian M. Irfani Hendri Maria Christiana Iman Kalis Muhammad Hasan Syaifullah Nisya Nazhifa Rafisya Arinda Pramesti Ramadania Ramadania Salwa Rana Deliana Titik Rosnani Via Rozania Wenny Pebrianti