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All Journal Konvergensi : Jurnal Ilmiah Ilmu Komunikasi @-Publik: Jurnal Administrasi Publik
Sakir, Icuk M.
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Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Dampak Kebijakan Sistem Kerja Work From Home Pada Lembaga Pemasyarakatan Kelas II b Kayu Agung Sulastri, Sri; Sakir, Icuk M.; Depriadi, Depriadi
@-Publik: Jurnal Administrasi Publik Vol 1 No 3 (2021): Desember
Publisher : Program Studi Magister Ilmu Administrasi Publik STISIPOL Candradimuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37858/publik.v1i3.283

Abstract

Employee performance compared to Work From Office where employees work in offices and also use the facilities provided by the company and are also adequate to support their performance. The workload that requires a team is also faster and more efficient when carried out in the office, in contrast to the current situation which requires employees to carry out all their work from home. The purpose of this study was to analyze the impact of the Work From Home System Policy on the Class IIB Kayu Agung Penitentiary. The problem in this study is that the working hours of employees become irregular, employees who are used to conventional office situations find it difficult to coordinate with co-workers and the Office of the Class IIB Kayu Agung Penitentiary has difficulty measuring worker productivity and can make employees less motivated at work. The data analysis technique used in this research is qualitative data analysis technique. This study concludes that overall the Work From Home Work System Policy at the Class IIB Kayu Agung Correctional Institution has been running as it should. Although in practice there are still obstacles in terms of irregular working hours, employees who are used to conventional office situations find it difficult to coordinate with co-workers and the Office of the Class IIB Kayu Agung Penitentiary has difficulty measuring worker productivity and can make employees less motivated at work Keywords: Impact, Policy, Work System, Work From Home
PERAN TIKTOK SEBAGAI MEDIA DIGITAL MARKETING DALAM MENINGKATKAN BRAND AWARENESS UMKM Laraskana, Tiara Nesva; Sakir, Icuk M.
Konvergensi Vol 6 No 1 (2025): Konvergensi: Jurnal Ilmiah Ilmu Komunikasi (Juni 2025)
Publisher : Program Studi Ilmu Komunikasi Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/bw82nf35

Abstract

Penelitian ini mengkaji peran TikTok sebagai media digital marketing dalam meningkatkan brand awareness UMKM, dengan fokus pada usaha kuliner Bakso Granat Mas Azis Palembang. Metode yang digunakan adalah studi kasus kualitatif melalui wawancara dengan pemilik, karyawan, dan pelanggan, observasi konten TikTok, serta dokumentasi aktivitas pemasaran. Hasil penelitian menunjukkan bahwa TikTok berkontribusi signifikan dalam meningkatkan pengenalan merek, daya ingat konsumen, serta interaksi pelanggan, yang pada akhirnya berdampak pada peningkatan kinerja penjualan sekitar 25–30%. Namun, tantangan tetap ada terkait konsistensi produksi konten dan adaptasi terhadap algoritma platform. Penelitian ini menyimpulkan bahwa TikTok merupakan media efektif bagi UMKM untuk memperkuat kehadiran merek, serta merekomendasikan penelitian lanjutan dengan pendekatan kuantitatif untuk mengukur dampak TikTok secara statistik terhadap kinerja pemasaran digital.
Co-Authors Depriadi, Depriadi Laraskana, Tiara Nesva Sri Sulastri