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All Journal AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Journal of Empowerment Indonesia
Mokh. Rum
Universitas Trunojoyo Madura
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Health Professions Nursing Public Health Social Sciences Other

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Pelatihan Redesain Kemasan dan Rebranding untuk Meningkatkan Brand Awareness Produk UMKM Mamak Kirana di Desa Junganyar, Socah, Bangkalan Mokh. Rum; Abdur Rohman; Ifan Rizky Kurniyanto; Rakhamawati; Tsaniya Rusyda Nugrahani; Nita Alfiyani; Azza Nuha Nisrina; Arinuha Novia Putri RD; Lilis Suaibah; Yudhi Prasetya Mada
Journal of Empowerment Indonesia Vol. 1 No. 2: Desember 2025
Publisher : PT. Sativa Publishing Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64118/jei.v1i2.118

Abstract

UMKM Mamak Kirana di Desa Junganyar, Kecamatan Socah, Bangkalan menghadapi keterbatasan daya saing produk, terutama pada produk olahan teripang, yang disebabkan oleh penggunaan teknologi pengolahan dan desain kemasan yang masih konvensional. Kondisi ini berdampak pada rendahnya daya tarik produk serta terbatasnya jangkauan pemasaran. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas dan daya saing produk UMKM melalui penguatan aspek desain kemasan, pencitraan ulang merk (rebranding), dan optimalisasi pemasaran digital. Kegiatan dilaksanakan dengan metode pelatihan dan pendampingan partisipatif selama empat bulan yang meliputi: (1) pelatihan redesain kemasan dan identitas merek, (2) peningkatan keterampilan fotografi produk, serta (3) pemanfaatan media sosial dan lokapasar (marketplace) sebagai strategi pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada kualitas visual kemasan, kemampuan pelaku UMKM dalam memproduksi foto produk yang lebih profesional, serta perluasan jangkauan pemasaran melalui platform digital. Program ini berkontribusi terhadap penguatan posisi kompetitif UMKM Mamak Kirana dan berpotensi meningkatkan penetrasi pasar baik di tingkat lokal maupun nasional.
Persepsi Petani Padi terhadap Perubahan Iklim di Kabupaten Pamekasan Afifah Azzah Ramdhamayanti; Moh. Wahyudi Priyanto; Mokh. Rum
AGRITEKH (Jurnal Agribisnis dan Teknologi Pangan) Vol. 6 No. 2 (2026)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/agritekh.v6i2.1555

Abstract

Climate change is a global issue that has a direct impact on the agricultural sector, especially on rice commodities. The problem faced is the uneven understanding of rice farmers about the phenomenon of climate change. The purpose of this study was to analyze the perception of rice farmers on climate change in Pamekasan District. This research was conducted from September 2024 using descriptive statistical analysis method. The research data were taken from a research sample of 100 farmers selected using simple random sampling method. The results showed that most farmers are aware of climate change, such as changes in temperature, rainfall, wind speed, shifts in the growing season, and extreme weather that have a direct impact on agricultural productivity. This awareness is an important foundation in shaping adaptive attitudes and behaviors. Therefore, it is expected that by increasing farmers understanding of the phenomenon of climate change, they will be more responsive in dealing with changes in climate conditions and be able to make the right decisions in managing farming in a sustainable manner.
Co-Authors Afifah Azzah Ramdhamayanti Arinuha Novia Putri RD Azza Nuha Nisrina Ifan Rizky Kurniyanto LILIS SUAIBAH Moh. Wahyudi Priyanto Nita Alfiyani Rakhamawati Rohman, Abdur Tsaniya Rusyda Nugrahani Yudhi Prasetya Mada