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All Journal Jurnal Akuntansi, Perpajakan dan Auditing PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi Bisnis dan Kewirausahaan Jejak digital: Jurnal Ilmiah Multidisiplin Sinergi : Jurnal Ilmiah Multidisiplin
Diena Noviarini
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Aerospace Engineering Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Physics Social Sciences Other

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Faktor-Faktor yang Memengaruhi Continuance Intention Melalui E-Satisfaction Sebagai Variabel Intervening pada Aplikasi Tanda Tangan Digital (Studi Kasus PrivyID) Nurul Faizah; Umi Widyastuti; Diena Noviarini
PENG: Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2026): Januari: Inprogress
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/210aw634

Abstract

This study aims to evaluate the effect of perceived ease of use, perceived value, and perceived security on continuance intention in the use of the PrivyID digital signature application, with e-satisfaction as an intervening variable. This study is motivated by the increasing adoption of digital signature technology in Indonesia, particularly PrivyID, which still faces challenges related to sustained usage. The research uses a quantitative approach with a survey method involving 125 PrivyID users. Data analysis was performed using SmartPLS 4 through the Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS). The results show that the three independent variables (perceived ease of use, perceived value, and perceived security) significantly affect e-satisfaction, which then mediates their effect on continuance intention. These findings emphasize that the level of user electronic satisfaction is a key factor in promoting the continued use of digital signature applications. This research contributes theoretically to the development of user behavior models in the context of financial technology, as well as providing practical implications for service providers like PrivyID to enhance user loyalty through optimizing user experience and service security.  
Analisis Faktor-faktor yang Mempengaruhi Customer Trust dan Repurchase Intention Pada Aplikasi Quick Commerce Panca Ardhio Saputra; Usep Suhud; Diena Noviarini
Sinergi : Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): Sinergi: Jurnal Ilmiah Multidisiplin
Publisher : PT. AHLAL PUBLISHER NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of e-service quality, product quality, and brand image on customer trust and repurchase intention among users of the ASTRO quick commerce application. The rapid development of quick commerce has increased competition, making customer trust a key factor in encouraging repeat purchases. This research uses a quantitative approach with a survey method conducted through online questionnaires distributed via Google Forms. The sample consists of 240 respondents aged at least 17 years, domiciled in DKI Jakarta, and having made at least one purchase using the ASTRO application. The data collected are primary data and were analyzed using SPSS version 29 and AMOS version 23 with Structural Equation Modeling. The results show that e-service quality, product quality, and brand image have a positive and significant effect on customer trust. These variables also have a positive and significant influence on repurchase intention. Additionally, customer trust is proven to have a positive and significant effect on repurchase intention, highlighting its important role in driving repeat purchase behavior in quick commerce services. This study provides managerial implications for improving service quality, product quality, and brand image to strengthen customer trust and repurchase intention.   Keywords: Brand Image; Customer Trust; E-service Quality; Product Quality; Repurchase Intention   Abstrak Penelitian ini menganalisis pengaruh e-service quality, product quality, dan brand image terhadap customer trust dan repurchase intention pada pengguna aplikasi quick commerce ASTRO. Perkembangan layanan quick commerce yang semakin pesat mendorong persaingan yang ketat antar platform, sehingga customer trust menjadi faktor penting dalam mendorong repurchase intention. Tujuan penelitian ini adalah untuk mengetahui sejauh mana e-service quality, product quality, dan brand image memengaruhi customer trust serta repurchase intention. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner daring menggunakan Google Form. Sampel penelitian terdiri atas 240 responden yang berusia minimal 17 tahun, berdomisili di DKI Jakarta, dan pernah melakukan setidaknya satu kali pembelian melalui aplikasi ASTRO. Data yang digunakan merupakan data primer yang dianalisis menggunakan SPSS versi 29 dan AMOS versi 23 dengan metode Structural Equation Modeling. Hasil penelitian menunjukkan bahwa e-service quality, product quality, dan brand image berpengaruh positif dan signifikan terhadap customer trust. Selain itu, ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap repurchase intention. Penelitian ini memberikan implikasi manajerial bagi perusahaan dalam meningkatkan e-service quality, product quality, dan brand image guna memperkuat customer trust serta repurchase intention.   Kata kunci: Brand Image; Customer Trust; E-service Quality; Product Quality; Repurchase Intention
Co-Authors Akbar Imam Muzaki Argy Wahyu Prabowo Avivi Hilwana. A Ayu Audina Azra Putri Anaztasya Farhan Fajar Sidiq Gatot Nazir Ahmad Hania Aminah Jihan Salsabila Khairunnisa Josua Sirait Muhammad Assyifa Nurul Faizah Panca Ardhio Saputra Syafiqah Dewi Ramadhani Umi Widyastuti Unggul Purwohedi Usep Suhud Zakaria, Adam