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All Journal Jurnal Mantik Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Community Empowerment
Budi Santoso
Universitas Muhammadiyah Surakarta, Surakarta, Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Assistance in identifying the potential of the Kembang Kuning tourist village, Cepogo District, Boyolali Rina Sari Kusuma; Ratri Kusumaningtyas; Nieldya Nofandrilla; Budi Santoso; Vinisa Nurul Aisyah; Yanti Haryanti; Yudha Wirawanda
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9782

Abstract

Tourism is one of the pillars of the local economy in Indonesian society, and as such, this sector should receive special attention to maintain and develop it. The COVID-19 pandemic has caused significant economic disruption, leading to a prolonged crisis. Kembang Kuning Village in Boyolali is an example of a tourism industry that possesses natural and cultural resources, which could serve as capital to establish a tourist village but has been hindered by the pandemic. This mentoring activity aims to revitalize tourist villages by identifying their potential. The service method includes traning and education of SWOT analysis. The results of the service demonstrate that there are strategies that Kembang Kuning Village can implement to not only restore local residents' income from the tourism sector but also enhance the quality of the existing tourist villages.
The influence of using Instagram @dishubsurakarta on fulfilling followers' information needs Anisa Fitriyani; Budi Santoso
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4869

Abstract

The use of Instagram social media has been utilized by government agency public relations, including the Surakarta Transportation Service, in an effort to meet the public's information needs. This research aims to determine the influence of Intagram @dishubsurakarta on fulfilling the information needs of its followers. This research uses quantitative methodology by distributing questionnaires to followers of Instagram @dishubsurakarta online. This research uses the Uses & Gratification Needs theory of Herbert Blumer and Elihu Katz. The population of this research are followers of the @dishubsurakarta account. The sample from this research consisted of 100 respondents taken using probability sampling techniques. The data analysis techniques used in this research are descriptive tests, validity tests, reliability tests, normality tests, paired t tests and simple linear regression. The research results based on the t hypothesis test, simple linear regression test, coefficient of determination, provide results that the social media use variable (X) has a significant positive effect on the information needs variable (Y).
Optimalisasi Strategi Komunikasi Pemasaran dalam Meningkatkan Penjualan Properti (Studi Kasus Puri Kahuripan Group) Huzaefah Pedrag Al Ghifary Nuh Utomo; Budi Santoso
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5627

Abstract

Penelitian ini membahas strategi komunikasi pemasaran yang diterapkan oleh Puri Kahuripan Group dalam meningkatkan penjualan properti. Pendekatan komunikasi pemasaran mengacu pada bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence) serta konsep Integrated Marketing Communication (IMC). Penelitian ini menggunakan metode campuran (mixed methods), yang menggabungkan data kualitatif melalui wawancara dan observasi dengan data kuantitatif berupa analisis tren penjualan dan profil demografi calon pembeli. Integrasi kedua pendekatan ini memungkinkan analisis yang komprehensif terhadap efektivitas strategi pemasaran. Hasil penelitian menunjukkan bahwa kombinasi strategi digital dan konvensional berkontribusi signifikan terhadap peningkatan penjualan. Media sosial seperti Instagram, Facebook, TikTok, dan WhatsApp digunakan secara aktif untuk menjangkau konsumen secara lebih luas, sementara metode offline seperti pameran, brosur, dan pemasangan MMT tetap dilaksanakan untuk memperkuat kehadiran merek secara fisik. Temuan unik dari penelitian ini adalah identifikasi empat dimensi kunci strategi komunikasi pemasaran: peningkatan komunikasi, konten yang menarik, perluasan jangkauan pasar, dan penargetan strategis, yang terbukti efektif dalam mendorong minat beli. Penelitian ini memberikan kontribusi pada literatur pemasaran properti dengan menunjukkan bagaimana sinergi antara pemasaran digital dan konvensional, dalam kerangka 7P dan IMC, mampu memperluas segmentasi pasar dan meningkatkan daya saing perusahaan secara nyata dalam industri properti daerah. Pendekatan terpadu ini relevan untuk diadopsi oleh pengembang lain dalam menghadapi tantangan pemasaran di era digital.
Co-Authors Anisa Fitriyani Huzaefah Pedrag Al Ghifary Nuh Utomo Nieldya Nofandrilla Ratri Kusumaningtyas Rina Sari Kusuma Vinisa Nurul Aisyah Yanti Haryanti Yudha Wirawanda