Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Community Empowerment
Tiffani Anggi Amelia
Universitas Muhammadiyah Magelang, Magelang, Indonesia
Arts Humanities Education Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Empowering KWT Mekarsari Bigaran through the ant sugar digital branding program for market expansion Dwi Susanti; Rayinda Faizah; Prihatin Dwihantoro; Tiffani Anggi Amelia; Dessy Nurmala Sari
Community Empowerment Vol 8 No 12 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10198

Abstract

The urgency of developing the Bigaran BALKONDES was expanded with the involvement of the Mekarsari Women's Farmers Group (KWT) to produce new products, one of which was Ant Sugar. Currently, KWT Mekarsari does not yet have a concept about the characteristics and advantages of Ismi ant sugar products and there are no plans for a market expansion program via digital platforms. The aim of this service activity is to focus on solving product production and management problems in several stages with the ultimate aim of increasing market share through digital branding and marketing. Service activities are carried out by implementing digital marketing training and social media management and organizational management training. The result of this activity is the availability of a new brand from KWT Mekarsari, namely Gula Semut Mekarsari with new packaging. Apart from that, social media is also available as a digital marketing tool via the Instagram account @gulasemut.mekarsari.
Creating digital branding and a visual identity for Edupark Cocoa Bigaran Prihatin Dwihantoro; Dwi Susanti; Lintang Muliawanti; Annis Azhar Suryaningtyas; Fadillah Sandy; Alan Kusuma; Rizka Rahmawati; Tiffani Anggi Amelia; Della Anindita Putri
Community Empowerment Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10093

Abstract

The Bigaran Cocoa Edupark business combines aspects of education and tourism with a focus on the chocolate industry. However, the Bigaran Cacao Edupark tour which was just pioneered in 2022 does not yet have a visual identity and is not widely known by the wider community. This community service activity aims to improve partners' skills related to the program related to digital branding of tourism and designing the visual identity of Bigaran Cocoa Edupark. This program is carried out with a participatory method which is focused on 1) training on tourism digital branding, and 2) designing the visual identity of Bigaran Cocoa Edupark. The implementation of activities is starting with observation, socialization, visual identity design, digital branding training and assistance, as well as monitoring and evaluation. The result of this program is the establishment of Instagram and Tiktok social media accounts accompanied by a time schedule content for 1 year as a promotional media. In addition, 1 set of graphic standard manual visual identity of Bigaran Cocoa Edupark consisting of logo, packaging and business card was also created along with the grant of chocolate molding goods.
Co-Authors Alan Kusuma Annis Azhar Suryaningtyas Della Anindita Putri Dessy Nurmala Sari Dwihantoro, Prihatin Lintang Muliawanti Rayinda Faizah Rizka Rahmawati Sandy, Fadillah Susanti, Dwi