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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Ahmad Taufiq Maulana Ramdan
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelatihan Public Speaking Di Era Digitalisasi Pasca Pandemi Covid 19 Di Virageawie Indonesia Rizki Surya Tawaqal; Detya Wiryany; Ahmad Taufiq Maulana Ramdan; Amy Elva Silviany
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemampuan public speaking merupakan soft skill esensial dalam mendukung aktivitas pemasaran, khususnya di era digital pascapandemi. Pelatihan ini ditujukan untuk meningkatkan kapasitas komunikasi para pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) Virageawie, sebuah komunitas pengrajin bambu di Kabupaten Bandung Barat. Dengan kualitas produk yang telah diakui hingga pasar internasional, pelaku UMKM ini menghadapi kendala dalam mempresentasikan produk secara efektif kepada konsumen. Program pelatihan ini mengusung metode berbasis diskusi kelompok terfokus, ceramah, dan pendampingan dengan materi yang mencakup public speaking, penguasaan wawasan produk, komunikasi non-verbal, serta adaptasi terhadap public speaking digital. Pelatihan berlangsung selama tiga hari, melibatkan 30 peserta dari berbagai peran dalam komunitas. Peserta diberikan simulasi berbicara secara daring dan luring dengan fokus pada pengenalan diri dan produk. Hasil kegiatan menunjukkan peningkatan kepercayaan diri peserta dalam berbicara di depan publik serta penguasaan teknik public speaking yang lebih baik. Program ini diharapkan dapat memberikan dampak positif dalam memaksimalkan pemasaran produk Virageawie dan menjadi model pengembangan kapasitas UMKM lainnya. Saran untuk keberlanjutan kegiatan ini meliputi evaluasi berbasis pre-test dan post-test guna mengukur efektivitas program secara lebih terstruktur.
Pengaruh Online Customer Review terhadap Keputusan Pembelian Online melalui E-Trust pada Produk Viva Cosmetics (Gen Z Kota Bandung): Penelitian Nida Azizah; Ida Farida Oesman; Ahmad Taufiq Maulana Ramdan; Wildan Guretno Prasetiyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5275

Abstract

This research was conducted to help analye the influence of Online Customer Reviews on Online Purchase Decisions, with E-Trust serving as a mediating variable for Viva Cosmetics products among Gen Z in Bandung City. The research applied such a quantitative method with descriptive and also verificative approach. The data were analyzed using PLS-SEM with the support of SmartPLS software. The technique sampling applied was non-probability sampling by purposive sampling, taking 155 respondents. Primary data were taken by distributing Google Forms questionnaires, while secondary data were gained by literature study. The data analysis stages applied outer model evaluation, inner model, and also test of hypothesis by applying the method of bootstrapping. The analysis reveals that Online Customer Reviews (X) play a significant positive role in shaping Online Purchase Decision (Y) with a T-statistic of 6.371 > 1.96 and also P-value of 0.000 < 0.05. The Online Customer Review variable also has a positive and also significant effect on E-Trust (Z) (t = 10.200; p = 0.000). Furthermore, E-Trust has a positive and also significant effect on Online Purchase Decision with a T-statistic of 4.638 > 1.96 and also P-value of 0.000. The indirect effect test results show that Online Customer Review (X) has an indirect effect on Online Purchase Decision (Y) through E-Trust (Z) with a coefficient value of 0.279, a t-statistic value of 4.175 > 1.96, and also p-value of 0.000 < 0.05. These findings indicate that E-Trust acts as a mediating variable that strengthens the relationship between Online Customer Reviews and also Online Purchase Decisions.
Co-Authors Amy Elva Silviany Detya Wiryany Ida Farida Oesman Nida Azizah Tawaqal, Rizki Surya Wildan Guretno Prasetiyo